Building Products the Right Way

Often times, product teams are faced with challenges concerning what to build, who to build for, why some products/features are adopted and some aren't, why some products are never launched and all the development efforts wasted...this dilemma makes it very vital for product teams to ask questions: - Are we building the right product for our users? - Are we building it the right way? This event aims to demystify how to develop a repeatable process for product development to ensure we are constantly building the right products our users' love, and are willing to use.

Transcript

1. Building the Right Products the Right Way 
 Prepared by: Amusat Usman Abiola
 February 21, 2020
2. Amusat Usman Abiola • Product Design Manager - Smile Identity • Co-Founder - Startup Plug • Ex- Flutterwave, eHealth Africa, AjoAfrica, Ellcrys, EthEvents, DeFI London etc. Introduction
3. The Core Build the right product before you think of building the product right. Don't waste time in the details of the product features, on the intricacies of the technology you will be using, or on fixing the small issues before you are certain that what you are building is what the market needs.
4. #Be Guided Data is your guide So, Be Guided Take advantage of the data available in the market, provided by customers, and available through your competitors. 
 
 Iteratively refine and validate your intuition and thesis. There is always a method and a process behind the genius. - Market size, address market, user personas etc
5. #Value Props Craft the unique proposition • Stay Detached and ask serious questions • Internalise a unique point and do it well • Exactly what problem will this solve (value proposition) • For whom do we solve that problem? (Target market) • Why are we best suited to pursue this? (Differentiator viz. technical skill, founder market knowledge etc.) • What alternatives are out there? (competitive landscape) • How big is the opportunity? (market size) • Who care enough to pay for the solution to this problem ? ( Addressable market) • Why now? (market window) • How will we get this product to market? (go-to-market strategy) • How will we measure success/make money from this product? (metrics/revenue strategy) • What factors are critical to success? (solution requirements) • Given the above, what’s your intuition saying? (go or no-go)
6. Prototype findings • Communicate with users/stakeholders • Sprint sessions/ Remote workshops (Smile Identity way) • Prioritise and learn trade-offs. • User testing • Iterate and iterate faster • Ship Don’t do silos
7. Product Assessment What you remove is as important as what you add It is the power of simplification is the ultimate sophistication 1. Look at the stats - what feature is getting less traction and why? 2. Case studies | Product Audit exercises | Analytics Pointers
8. Prioritisation is the focus cleaner Prioritise Early = Focus cleaner KPIs over “feature requests”
9. Team Culture • Hire for passion and serious competence • Encourage boundless curiosity • Finetune motivations
10. Product •Your product is a story - tell it well and often. •People engage with stories not with bare facts and features
11. Thanks! February 22, 2020 Amusat Usman Abiola
 Let's Talk – @usman_abiola on twitter Questions?