SEO Content Writing Tips

Content writing is also a part of SEO. How do we create contents that also does good SEO at the same time? These slides will show you some tips. Full guide - http://red-dot-geek.com/seo-blogging/ninja-seo-content-writing-tips/

Transcript

1. QUICK TIPS FOR SEO CONTENT WRITING
2. “ Real knowledge is to know the extent of one's ignorance. - Confucius 2
3. Hello! I am W.S. Toh Being a self-taught SEO practitioner, I give back to the community by giving free tutorials. 3
4. THE GOAL Why do we do SEO? How does content writing tie in? 1
5. • Optimize your website for search engines. • Optimize a piece of content on your website. • Help your website to be recognized by search engines. • Rank a piece of content on the first page of the search engines. SEO IS USED TO: 5
6. • Black magic. • Done by super hackers. • Promise you first page rankings. • Make you famous overnight. • Give you a million dollar. SEO IS/DOES NOT: 6
7. • Is a part of SEO process. • Used to help you write better content. • Write smart, not write hard. • Make search engines and people love your content. SEO CONTENT WRITING 7
8. • Content is king! • Create and write better content. • Create more value for your readers. • More value for readers = Readers love your website = Readers stay on your website = Naturally good SEO signals. THE GOAL 8
9. THE TIPS How do we do SEO content writing? 2
10. • Mix your selected keywords into the title. • Use a power word in the title – Super, mega, ninja, awesome, step- by-step, hack, etc… • E.G. Step-by-step beginners guide on how to start a fire. AWESOME TITLE 10
11. • Not a short mal-nutrition one. • Aim for 2000 words or more… at least 500 words • Users tend to stay and read long articles. • Articles with less than 300 words are likely to be deemed as “thin content” by search engines, and not worth to rank. LONG ARTICLE 11
12. • Don’t just write random cat-and-dog stuff. • Do not attempt to “fatten content” by “padding” it with useless words and paragraphs. • Do your homework and research, give a lot of useful information to your readers. USEFUL CONTENT 12
13. • Readers are looking for information. Give them what they want. • Search engines love it when you give a lot of related information. E.g. Guitar lessons – Riff, Chords, Strumming, Picking, etc… • People also love it when you give them a lot of good related information and tips. RELATED CONTENT 13
14. • KISS – Keep it simple. • Write in simple English. Keep the language simple. • Do not use difficult words. • Think of it as you are writing for teenagers. SIMPLE ENGLISH 14
15. • Use large legible fonts. • Break your sentences, paragraphs, and give more spacing. • Do not scare your readers away with huge chunks of text. FONTS 15
16. • Provide links to other related resources and/or videos in your article. • This will increase the relevancy score as well. LINKS 16
17. • The stone age of Internet is over. • Use pictures and diagrams to explain. • Use videos if you can. MEDIA 17
18. • Write in point form if you can. • Use tables and lists to display information. • People appreciate easy reading. ORGANIZE 18
19. • Include your keyword in the first 100 words. • Pepper in your keywords a few times within the body of the article. • DO NOT SPAM! • Put the keywords in as naturally as possible. KEYWORDS 19
20. 20 Thanks! You can follow up… Find us at http://red-dot-geek.com For the complete article, please read http://red-dot- geek.com/seo-blogging/ninja-seo-content-writing-tips/
21. Credits Special thanks to all the people who made and released these awesome resources for free: • Presentation template by SlidesCarnival • Photographs by Unsplash 21