Beginner’s Guide to advertising on Facebook and Track your different WooCommerce store activity with Facebook

check out this set of guides for beginner advertisers on Facebook and learn how to track your different WooCommerce store activity with Facebook like Standard Events, Custom Events and build custom conversions using events.

Transcript

1. 1 I am Nimesh Patel Product Lead & Co-founder Dubukdeal.com you can reach me @nimesh2615 Hello!
2. Beginner’s Guide to advertising on Facebook & Track your different WooCommerce store activity with Facebook
3. Today's Learning 1. How to create first facebook ads? 2. How many way you can promote your services or and business? 3. what is facebook pixel? 4. How to track your WooCommerce store events? 3
4. Facebook's First ads Looked Like 4
5. Why facebook Ads are the biggest marketing opportunity ever 5
6. Why Facebook? ◉ Largest social networking site in the world ◉ 1.74 billion active users world wide ◉ 320 Millions active users in india ◉ 62% People use facebook daily ◉ 5 new profiles are created every second ◉ Every 60 seconds on Facebook ◦ 5 Lakhs comments are posted ◦ 3 Lakhs statuses are updated ◦ 1.5 Lakhs photos are uploaded 6
7. 7 ways to Promote your Business on Facebook with NO COST ◉ Create a personal Profile ◉ Business Page ◉ Join Facebook groups ◉ Create your own group ◉ Create an event page and invite friends ◉ Facebook Live ◉ Create a community 7
8. Facebook Ads Guide 1. Develop your strategy first 2. Choose Your Objective 3. Target Your Audience 4. Choose where you want your Ad to be displayed 5. Set your budget 6. Choose your Ad format 7. Monitor Your Ads Carefully 8
9. 1. Develop your strategy first ◉ What product or services your are promoting? ◉ Whom am I targeting? ◉ What is their pain point? ◉ What is the goal of the campaign? ◉ Do I want leads, brand awareness, site traffic, sales, or something else? 9
10. 2. Choose your Objective 10
11. 3. Target your audience 11 • Custom audiences • Lookalike audiences • Location targeting • Interest/behavior targeting
12. 4. Choose where you want to display your Ad 12
13. 5. Set your budget 13
14. 6. Choose Your Ad Formate 14
15. 7. Monitor Your Ads Carefully 15
16. Sample ads 16
17. Track your WooCommerce store activity with Facebook
18. What is facebook pixel? 18 The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads ◉ Standard Events ◉ Custom Events
19. How to create facebook pixel 19
20. How to create facebook pixel 20
21. How to create facebook pixel 21
22. Installation facebook pixel 22
23. List of Tracking event 23
24. Track Purchase Event 24
25. How do I confirm that my Facebook pixel is working? 25 • Facebook Pixel Helper
26. How Tracking Standard Events 26
27. How Create Custom Conversions 27 • You have do some code to pass different parameter in fbq() • Each time the pixel loads, it automatically calls fbq('track', 'PageView') to track a PageView standard event.
28. List of Object Properties for Custom Conversions 28
29. Any questions ? You can find me at ◉ @Nimesh2615 ◉ nimesh.patel@multidots.com Thanks! 29