educational messages about Thailand for tourists and travel agencies Each email was dedicated to a particular topic - climate, health resorts, hotels, cuisine, culture, traditions, holidays Practical tasks were attached to emails. They were not required to be done, but it could help to get extra points Number of subscribers: 50 000+
participants did tasks in social networks: did repost with stories about their favorite resorts and hotels, dreamed of routes, prepared soup Tom Yam etc. Interesting tasks and repost virally attracted participants and fans to the project Also it helped participants to get additional points STAGES
variants Points: 5 points for each correct answer The maximum number of points for the test: 100 December 1, 2015 a list of Travel- marathon "I want to Thai!” participants was published at travelthailand.ru and project social media networks 20 finalists of the project, who get the maximum points were chosen
to 14 accounts of Marathon’s partners in social media • find the picture and all fragments of key phrase • invite the friends The winner was defined by random-number generator
of the "Association of Professional Travel agencies A-Profi Travel" to accept applications and sell tours to Thailand The number of applications to Thailand in September 2015 was steadily growing
with a total coverage of 16500 people • more than 9000 unique visitors • over 1000 responses ("like", "share", "comment") • about 1500 views per day • over 300 publications *period of activation: 3 months
more than 10K responses ("likes", "share", "comment") • over 200 publications • over 3M coverage • over 1000 photos with projects hashtags in Instagram *period of activation: 3 months
Travel-marathon finalists took place December, 8, 2015, broadcasted online to the all participants of the project in YouTube on the official Marathon’s channel
Director of Tourism Authority of Thailand - Ms. Eumporn Jiragalwisul • PR-Executive of Tourism Authority of Thailand - Daria Kinel • Representatives of A-Profi Travel & A-Group Communications • Hotels’ representative - Alfia Gelmanova • TOP-20 Marathon’s finalists from Moscow and 1500+ Marathon’s participants were following the prize drawing and award ceremony by online broadcast
to Thailand for the Songkran 2016 celebration from Marathon’s partner AVIAKASSA • The voucher to the hotel SANTIBURI Beach Resort & SPA 5* for 2 persons to Samui for 1 week • The voucher to the hotel DEWA Nai Yang Beach Phuket 5* for 2 persons for 1 week
and the winners left only positive reviews of the project They were grateful for the new and very interesting event form, for fairness of knowledge assessment and prize drawing And they are waiting that project will be continued!
idea is very good, there were interesting and cognitive tasks. So, It was wonderful! I’m pleased to take part in similar competitions in future! It gives me a really good mood)))»
felt only positive emotions. The tasks were interesting and various. You managed to create a homely atmosphere)) Information about the country was very interesting and helpful! The organizers quickly responded to participants' questions and did a titanic work, counting points on each profile of the participants in all social networks))) And there is no doubt in the fairness of the prize draw! I really want to take part in the next marathon organized by you!»
amarcom
brettharned
stephaniewalter
rocio
andyhume
jcasabona
tammyeverts
michielstock
smashingmag
greggifford
addyosmani
michaelherold
