Abu_Dhabi_Fest_report_A-Group_brief.pdf

Transcript

1. ABU DHABI FEST Hermitage garden, Moscow from 12:00 to 23:00 Saturday August, 29th, 2015,
2. • DATE: August, 29, 2015 • HERMITAGE GARDEN, MOSCOW • DURATION: 12:00 – 23:00 • ENTRY: FREE • OFFICIAL SITE: ABU-DHABI-FEST.RU KEY DATA
3. 33.000+ PEOPLE VISITED THE FESTIVAL RESULTS
4. RESULTS 42.000.000+ PR COVERAGE* *audience (contacts) of publications, announcements, translations, broadcasts, interviews, social media, contests, partner’s and visitor’s offline and online accounts, wherever where mentioned Abu Dhabi Fest
5. RESULTS 600.000+ EURO, PR VALUE* * the average estimated cost of all publications, announcements, translations, broadcasts, social media, contests, partner’s offline and online accounts, wherever where mentioned Abu Dhabi Fest
6. 18 MEDIA PARTNERS RESULTS
7. 120+ MEDIA REPRESENTATIVES AT THE EVENT RESULTS
8. RESULTS 1.300+ PUBLICATIONS AND TRANSLATIONS
9. RESULTS 15.000+ BROCHURES WERE DISTRIBUTED
10. RESULTS 3600+ PEOPLE PARTICIPATED IN WORK-SHOPS AND INTERACTIVE ZONES
11. 3.000+ VISITOR’S PROFILES WERE RECEIVED RESULTS
12. MAIN DESIGN
13. MAIN DESIGN STAGE
14. MAIN DESIGN PRINT GUIDE Side 1
15. MAIN DESIGN PRINT GUIDE Side 2
16. CONTENT
17. 1. FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX: Formula-1 Racing Car Simulator and Radio-controlled Formula 1:10 Track 2. Falconry 3. Photo zone with falcon 4. Camel riding 5. Arabic Bazaar 6. Arabian Food Market 7. Travel Market 8. Mini-Golf 9. Arabian Lecture Hall 10. Mehndi 11. Pottery 12. School of Arabic language and lessons of calligraphy 13. Arabic perfume making workshop 14. Sand painting and beading workshops 15. Abu Dhabi for kids 16. Main stage performance «Arabic mosaic» 17. Quest-game «Pearls of Abu Dhabi» 18. Exhibition «International Art Masters about Abu Dhabi» 19. Art exhibition featuring young artists contest 20. Open Air Cinema - Holidays in Abu Dhabi 21. Abu Dhabi Information Point 22. Press-center CONTENT
18. MAP
19. FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX ZONE: Formula-1 racing car simulator CONTENT 12:00 – 21:00 Queue to drive a car
20. FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX ZONE: Formula-1 racing car simulator CONTENT 12:00 – 21:00
21. FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX ZONE: Formula 1:10 track and radio-controlled racing on a mini Yas Marina Circuit CONTENT 12:00 – 21:00
22. FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX ZONE: Formula 1:10 track and radio-controlled racing on a mini Yas Marina Circuit CONTENT 12:00 – 21:00
23. FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX ZONE: Photo zone with press-wall «Yas Marina Circuit» track image CONTENT 12:00 – 21:00
24. FALCONRY: MASTER-CLASSES AND LECTURES CONTENT 12:00 – 18:00
25. FALCONRY: MASTER-CLASSES AND LECTURES CONTENT 12:00 – 18:00
26. PHOTO ZONE WITH FALCON CONTENT 12:00 – 18:00
27. PHOTO ZONE WITH FALCON CONTENT 12:00 – 18:00
28. CAMEL RIDING CONTENT 12:00 – 21:00
29. CAMEL RIDING CONTENT 12:00 – 21:00 Queue to ride a camel
30. CONTENT ARABIC BAZAAR 12:00 – 22:00
31. CONTENT ARABIC BAZAAR 12:00 – 22:00
32. CONTENT FOOD MARKET 12:00 – 22:00
33. CONTENT FOOD MARKET 12:00 – 22:00
34. CONTENT TRAVEL MARKET 12:00 – 18:00
35. CONTENT TRAVEL MARKET 12:00 – 18:00
36. CONTENT MINI-GOLF 12:00 – 20:00
37. CONTENT MINI-GOLF 12:00 – 20:00 Awarding winners of Mini-Golf tournament
38. CONTENT ARABIAN LECTURE HALL 12:00 – 18:00 Editor of F1news.ru is talking about the Abu Dhabi Formula 1 Grand Prix
39. CONTENT ARABIAN LECTURE HALL 12:00 – 18:00 Editor of Jamie magazine is talking about Arabic cuisine
40. CONTENT ARABIAN LECTURE HALL PROGRAM TIME THEME 12:00 - 12:30 History of UAE & Abu Dhabi 12:30 - 13:00 Culture of UAE & Abu Dhabi 13:00 - 13:20 Business & negotiations in UAE 13:20 - 13:50 Arabic cuisine 13:50 - 14:15 Family values in UAE 14:15 - 14:40 Work & Education in UAE 14:40 - 15:00 Raffle prizes 15:00 - 15:30 Sea and excursions in Abu Dhabi 15:30 - 16:00 Gastronomic advice for travelers 16:00 - 16:30 Abu Dhabi Formula 1 Gran Prix 16:30 - 16:50 Raffle prizes 16:50 - 17:20 Arabian language 17:20 - 18:00 Arabian heritage
41. CONTENT MEHNDY 12:00 – 20:00 Queues to have mehndi
42. CONTENT MEHNDY 12:00 – 20:00
43. CONTENT WORK SHOPS & MASTER-CLASSES Pottery 12:00 – 19:00
44. CONTENT WORK SHOPS & MASTER-CLASSES Pottery 12:00 – 19:00
45. CONTENT WORKSHOPS & MASTER-CLASSES School of Arabic language and calligraphy lessons from the school «2 Vostoka» 12:00 – 18:00
46. CONTENT WORK SHOPS & MASTER-CLASSES School of Arabic language and calligraphy lessons from the school «2 Vostoka» 12:00 – 18:00
47. CONTENT WORK SHOPS & MASTER-CLASSES School of Arabic language and calligraphy lessons from the school «Arabiqa» 12:00 – 18:00
48. CONTENT WORK SHOPS & MASTER-CLASSES School of Arabic language and calligraphy lessons from the school «Arabiqa» 12:00 – 18:00
49. CONTENT WORK SHOPS & MASTER-CLASSES Arabic perfume making workshop 12:00 – 19:00
50. CONTENT WORK SHOPS & MASTER-CLASSES Sand painting and beading workshops 12:00 – 19:00
51. CONTENT WORK SHOPS & MASTER-CLASSES Sand painting and beading workshops 12:00 – 19:00
52. CONTENT ABU DHABI FOR KIDS 12:00 – 18:00
53. CONTENT ABU DHABI KIDS 12:00 – 18:00
54. CONTENT MAIN STAGE PERFORMANCE: Concert «Arabic mosaic» 12:00 – 21:00 Presenter of the concert
55. CONTENT MAIN STAGE PERFORMANCE: Concert «Arabic mosaic» 12:00 – 21:00
56. CONTENT MAIN STAGE PERFORMANCE: Concert «Arabic mosaic» 12:00 – 21:00 Awarding photo contest winners
57. CONTENT MAIN STAGE PERFORMANCE: Concert «Arabic mosaic» 12:00 – 21:00 Prize drawing
58. CONTENT «INTERNATIONAL ART MASTERS ABOUT ABU DHABI» PHOTO EXHIBITION 12:00 – 22:00 Special Instagram frame
59. CONTENT «INTERNATIONAL ART MASTERS ABOUT ABU DHABI» PHOTO EXHIBITION 12:00 – 22:00
60. CONTENT INSTAGRAM FRAME FOR MAKING AND POSTING PHOTOS People in «Instagram frame» in Instagram
61. CONTENT 12:00 – 22:00 ART EXHIBITION FEATURING YOUNG ARTISTS CONTEST
62. CONTENT ART EXHIBITION FEATURING YOUNG ARTISTS CONTEST 12:00 – 22:00 Author of art work
63. CONTENT OPEN-AIR CINEMA FEATURING ABU DHABI 21:00 – 23:00
64. CONTENT ABU DHABI INFORMATION POINT 12:00 – 21:00
65. CONTENT PRESS-CENTER 12:00 – 21:00
66. CONTENT: PARTNER’S ACTIVITIES QUEST «PEARLS OF ABU DHABI» • PARTNER: AVIS • MODE: 12:00 – 17:00, 19:00 – PRIZE GIVING • PARTICIPATION: FREE • MORE THAN 1.000 PARTICIPANTS • PRIZE: 3 DAYS CAR RENTAL IN ANY COUNTRY
67. CONTENT: PARTNER’S ACTIVITY QUEST «PEARLS OF ABU DHABI» Winner
68. CONTENT: PARTNER’S ACTIVITY QUEST «PEARLS OF ABU DHABI»
69. CONTENT: PARTNER’S ACTIVITY COMPETITION ON FORMULA 1:10 TRACK WITH RADIO-CONTROLLED CARS • PARTNER: SPACE TRAVEL • PARTICIPATION: FREE • DURATION: 13:00 – 17:00 • ABOUT 100 PARTICIPANTS • 1 FINALIST EVERY HOUR, TOTALLY 4 FINALISTS • PRIZE: TRIP TO ABU DHABI VISITING FERRARI WORLD & YAS WATERWORLD
70. CONTENT: PARTNER’S ACTIVITY COMPETITION ON FORMULA 1:10 TRACK WITH RADIO-CONTROLLED CARS 4 finalists The winner Tour operator Space Travel awards
71. PARTNERS&PARTICIPANTS
72. PR & PROMOTION
73. PR&PROMOTION PHOTO CONTEST «I WANT TO FORMULA 1 IN ABU DHABI»: KEY DATA • DATE: August, 6 - August, 29, 2015 • WHERE: abu-dhabi-fest.ru • PARTNER: championat.com • PARTICIPATION: FREE
74. PR&PROMOTION PHOTO CONTEST «I WANT TO FORMULA 1 IN ABU DHABI»: Results  Over 400 participants  Over 600 photos  2500 people voting  Over 4.000.000 people audience of publications and translations
75. PR&PROMOTION PHOTO CONTEST «I WANT TO FORMULA 1 IN ABU DHABI»: Winners: awarding on the stage
76. PR&PROMOTION YOUNG ARTISTS CONTEST • More than 70 art works • The best of them participated in the Art exhibition at Abu Dhabi Fest
77. PR&PROMOTION MEDIA PARTNERS
78. GRATITUDES
79. GRATITUDES Diploma from «Russian Event Awards 2015» short-list of nomination «Best cultural event»
80. GRATITUDES Gratitude from Hermitage Garden
81. GRATITUDES Gratitude from participants Radio-controlled Formula 1:10 Track Falconry Museum Cultural club «2 vostoka»
82. PHOTO GALLERY
83. PHOTO GALLERY
84. PHOTO GALLERY
85. PHOTO GALLERY
86. PHOTO GALLERY