Creative ideas for Super Steps digital campaign (ENG)

Transcript

1. Super Step Digital campaign Red Keds have waited so long for the brief from a shoe company
2. Digital-кампания SuperStep Red Keds, 2013 лого клиента Big Idea 1
3. Digital-кампания SuperStep Red Keds, 2013 лого клиента Manifesto Everyone knows the situation, when you make shopping for hours, hope to find something suitable. You look for cool sneakers, and the seller offers you the same gray shoes as for the previous visitor. Search turns into a tedious and pointless waste of time. We offer a completely different look for shoe search!
4. Matchmaker service for shoes and owners Big idea Now not the owner chooses shoes, but the shoes choose the owner. If the candidate matches with the shoes, he can meet them at the shop and throw with shoes forever. Digital- SuperStep Red Keds, 2013
5. Digital- SuperStep Red Keds, 2013 Activation mechanics (by time) Step 1: Step 3 User selects the model of shoes in a photo album in the Super Step group in Vkontakte Fitting shoes in Super Step Awarding the winner recieve a discount for the matching shoes Matching shoes and owners Meeting of shoes and owners at Super Step Step 2 Invitation of the winner to Super Step The user leaves the application for participation in the competition The survey on user 's page - which feature describes him TGB on the pages of the user 's friends
6. In the photo album of Super Step group user selects the model and apply for participation in the competition. Each model has the These sneakers quite demanding. If you do not notice anything around except yourself, you match them Digital- SuperStep Red Keds, 2013 Digital- SuperStep Red Keds, 2013 Manifesto
7. Super Step There are sneakers I like in Super Step! one of the statements is about me: look for matching owner His arm is tattooed skull He hates bikes He almost always sits with his feet up on the table He is too absent-minded A list of 10 features is published on the wall of the user. His friends vote - they choose one of the features from the list. Digital- SuperStep Red Keds, 2013 Step 1
8. published. The link leads to a survey. Super Step Does Sergey hate bikes or is he overly distracted? Look for the owner Digital- SuperStep Red Keds, 2013 Step 2
9. Digital-кампания SuperStep Red Keds, 2013 лого клиента Step 3 Super Step 70% of your friends said that you were too absent-minded, that means you are the perfect match to these sneakersl! Come to Super Step store and meet them on 21th January. If you like each other, you will receive a 25% discount on them. The more user’s friends identify the feature that matchs this model in survey, the bigger discount user will receive in Super Step.
10. Digital- SuperStep Red Keds, 2013 User experience The user applies for participation in the competition for these shoes The user receives an invitation to Super Step store on his wall in Vkontakte In Super Stept store user receives a discount on the shoe model he matches his features
11. Digital-кампания SuperStep Red Keds, 2013 лого клиента Activation architecture Shoes catalogue in the Super Step group and requirements to its owner Survey of user's friends on the user page - results are pulled to Super Step group vkontakte BTL Meeting suitable candidate and shoes at the Super Step store Publication of the invitation to the Super Step store on winner’s page TGB on the user's friends pages