directly proportional to: 1. Higher Expectations 2. Need of Domain Knowledge 3. More informed 4. Trust / Connection to the Brand Search Influencers Research Peer review Share Awareness Consideration Purchase Compare Purchase Trust Decide Buyers Trust Share Research Inbound Evangelize Discover Web Company Website Events Sales Peers Social Email Digital @AnnaMoragli #brightonSEO
serum” is more complex than just one single keyword. Category / Brand Brand Conversion (/Store Visits) Conversions! Keywords Category Keywords @AnnaMoragli #brightonSEO
List - Vogue 16 Best Vitamin C Serums List - The Cut 12 Vitamin C Serums List - Elle Best Vitamin C Serums List - Forbes 11 Best Vitamin C Serums - New York Magazine Best affordable vitamin C List - Evening Standard 10 Best vitamin C Serums List - Byrdie @AnnaMoragli #brightonSEO
for oily skin skinceuticals vitamin c serum review skinceuticals vs la roche posay vitamin c serum @AnnaMoragli #brightonSEO MOFU vitamin c serum @AnnaMoragli #brightonSEO
for oily skin skinceuticals vitamin c serum review skinceuticals vs la roche posay vitamin c serum @AnnaMoragli #brightonSEO MOFU vitamin c serum This goes beyond Google Search.. @AnnaMoragli #brightonSEO
Tasks • Influences • Overall goals • Painpoints • Feelings • Attributes-Geography Personas help you discover different user life style patterns; which in turn help you contextually choosing the right combination of Digital Strategies. @AnnaMoragli #brightonSEO
MOFU BOFU Awareness /Demand Generation Customer Acquisition Paid Advertising Marketplaces (Amazon/Ebay) Email Marketing SEO tactics Informational Content from Blog Blog Commercial Content Category Pages Product Pages SEO Tactics for Blog Social Media for Awareness eCommerce SEO Social Media Paid Advertising Marketplaces Email Marketing @AnnaMoragli #brightonSEO
Create priority order through some logic & variables Identify topics: 1/ having high volume 2/ requires high distribution keywords Publish content Components of the SEO Content Strategy @AnnaMoragli #brightonSEO
✓ Have great user experience on any device ✓ Content that is different in scope than what is already out ✓ Content that causes an emotional response in the reader. ✓ It also has to solve a problem of some kind or answer a question @AnnaMoragli #brightonSEO
the reader do something or learn something Definition Content providing the exact meaning of an industry word or phrase Stats Data about a specific topic related to their industry or vertical Research Findings from a study you conducted, data you analyzed , survey results- share insights and conclusions that others can refer to Collection The curation of multiple related assets or insights in one place Guide A comprehensive breakdown of a particular subject that includes related questions, how-to’s and nearly everything you need to know about the subject Report A response (often with an opinion) to research , theories or a recent event How-to Offer step-by-step instructions that make a complicated process easier to follow @AnnaMoragli #brightonSEO
growing small pest control company with 13 offices in USA Content framework: Expert Roundup. Backlinks earned to date: 21 referring domains generating 274 backlinks https://insightpest.com/pest-control/ @AnnaMoragli #brightonSEO
ecommerce store Content framework: Fun Content- Infographic Backlinks earned to date: This piece earned 587 backlinks from 198 referring domains. https://www.rei.com/blog/uncategorized/infographic-13-es sential-tools-for-surviving-a-zombie-outbreak/ @AnnaMoragli #brightonSEO
Media Uncover high-volume keywords and long -tail keywords Determine types of questions that your target audience is asking User-generated Content @AnnaMoragli #brightonSEO
profile name, description, and "About" section. Ensure your profile is categorized correctly to match your content. Keyword Research: Identify relevant keywords related to your niche or content. Use tools like Pinterest's own search bar, Google Keyword Planner, or third-party tools like SEMrush or Ubersuggest to find popular a Board Optimization: Create boards with keyword-rich titles and descriptions. Organize your boards logically and categorize them appropriately. Include relevant keywords in board descriptions. @AnnaMoragli #brightonSEO
• Be descriptive and engaging. • Include relevant hashtags to improve discoverability. • Add keywords to your pin's filename before uploading it. • Ensure your pins link back to your website or relevant landing page. Pin Consistently: Maintain an active presence by pinning regularly. Consistency can improve your visibility on the platform. @AnnaMoragli #brightonSEO
to your niche or content. Use TikTok's search function to discover popular hashtags and topics within your niche. Optimize Your Profile: Use relevant keywords in your username, bio, and profile description. Clearly describe what your account is about to attract your target audience. Create Engaging Content: Produce high-quality, engaging videos that resonate with your target audience. Experiment with different video formats, trends, and challenges to keep your content fresh and interesting. Use Trending Hashtags: Incorporate trending hashtags into your videos to increase their visibility. Participate in popular challenges and trends within your niche to attract a wider audience. @AnnaMoragli #brightonSEO
audience engaged and interested in your content. Consistency can also help boost your visibility on the For You page. Optimize Video Descriptions: Write compelling descriptions for your videos that include relevant keywords and hashtags. Use keywords naturally within your video descriptions to improve searchability. Utilize TikTok Features: Take advantage of TikTok features like duets, stitches, and reactions to collaborate with other creators and increase your reach. Use effects, filters, and music creatively to make your videos stand out. Cross-Promote Your Content: Share your TikTok videos on other social media platforms to attract more followers and increase engagement. Embed TikTok videos on your website or blog to drive traffic to your TikTok profile. Tik Tok @AnnaMoragli #brightonSEO
search bar to find relevant keywords for your video content. Incorporate these keywords naturally into your video title, description, and tags. Compelling Titles: Create descriptive and engaging titles that accurately represent your video content. Include your target keywords near the beginning of the title for better SEO. Detailed Descriptions: Write informative and keyword-rich descriptions for your videos. Include relevant keywords and phrases naturally throughout the description to improve search visibility. @AnnaMoragli #brightonSEO
YouTube understand the content and context of your video. Use a mix of broad and specific tags related to your video topic. Optimized Thumbnails: Design eye-catching thumbnails that accurately represent your video content. Use high-quality images and include text overlays if necessary to make your thumbnails stand out in search results. @AnnaMoragli #brightonSEO
search engines with more text-based content to index. This can improve the accessibility of your videos and help with SEO. Engagement Metrics: Encourage viewer engagement by asking questions, prompting likes, comments, and shares. Higher engagement signals to YouTube that your content is valuable, which can boost its search ranking. @AnnaMoragli #brightonSEO
related topics. Playlists can improve watch time and keep viewers engaged with your content longer, which can positively impact SEO. Cross-Promotion: Share your YouTube videos on other social media platforms, your website, or blog to drive more traffic to your channel. The more external links and traffic your videos receive, the better they are likely to rank in search results. Consistent Upload Schedule: Establish a consistent schedule for uploading new content to your channel. Regularly updated channels tend to perform better in search results and attract more subscribers. @AnnaMoragli #brightonSEO
10, or Jungle Scout to identify relevant keywords for your products. Focus on long-tail keywords and include them in your product title, bullet points, description, and backend search terms. @AnnaMoragli #brightonSEO
Use high-resolution images that showcase your product from multiple angles. Clear and visually appealing images can improve conversion rates and overall customer satisfaction. Backend Search Terms Optimized Product Variations: If your product has variations (e.g., size, color), optimize each variation's title, bullet points, and images to maximize visibility for different search queries. . @AnnaMoragli #brightonSEO
Consider offering discounts, promotions, or bundling options to increase sales velocity and improve your product's ranking on Amazon. Encourage Reviews and Ratings: Positive reviews and high ratings can significantly impact your product's visibility and credibility on Amazon. Encourage satisfied customers to leave feedback. @AnnaMoragli #brightonSEO
channels increases your brand's visibility to potential customers. 2. Diversified Traffic Sources: Relying solely on one channel for traffic can be risky. By diversifying your online presence across multiple channels, you reduce dependency on any single platform. 3. Improved Brand Authority: A consistent and cohesive presence across multiple channels helps establish your brand's authority and credibility in your industry. 4. Competitive Advantage: Embracing cross-channel ecommerce SEO can give you a competitive edge in the marketplace. @AnnaMoragli #brightonSEO
cards Take a picture Post on social Tag @searchmagic Enter the Giveaway Take a picture of your badge with your name and Search Magic’s logo visible Tag @searchmagic and use #BrightonSEO Post the photo on Instagram stories 5 lucky winners will get Amazon gift cards @AnnaMoragli #brightonSEO
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