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International to global

Grzegorz Witek
September 12, 2015
25

International to global

Presented at RubyConf Taiwan 2015

Grzegorz Witek

September 12, 2015
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Transcript

  1. international: 

    of, concerning, or involving two or more
    nations or nationalities
    global:

    covering, influencing, or relating to the
    whole world
    source: Collins English Dictionary

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  2. from international to
    global
    @arnvald, RubyConf Taiwan, 2015

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  8. is anyone truly global?

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  9. global:

    available to all users of the Internet
    source: me, for the purpose of this talk

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  10. language

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  11. English: ~28% of Internet users
    Mandarin: ~23% of Internet users
    Spanish: ~8% of Internet users
    Arabic: ~5% of Internet users

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  12. English: ~55% of websites
    Mandarin: ~2.5% of websites
    Spanish: ~4.5% of websites
    Arabic: ~1% of websites

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  13. Internet users
    Non-English
    English
    Internet websites
    Non-English
    English
    source: internetworldstats.com

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  14. it’s great to have an app people can
    use in their native language

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  15. you can get many more customers

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  16. people appreciate when you reach out to them

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  17. it’s difficult

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  18. it is hard to keep application fully translated

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  19. it is expensive

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  20. people will email/call you in their language

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  21. some languages enforce different design

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  22. Chinese: no bold fonts, no italics, no capitals

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  23. Arabic: right-to-left script

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  24. Spanish: different form of “you” (formal and informal)

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  25. payments

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  26. credit cards are enough?

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  27. people do not trust credit cards

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  28. people do not trust Paypal

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  29. people prefer to pay on delivery

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  30. China: ~50% online payments done with Alipay
    source: chinainternetwatch.com

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  31. gem ‘alipay_global’

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  32. Indonesia: ~95% online payments with bank transfers
    source: techinasia.com

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  33. Germany: ~50% online payments with bank transfers
    source: ekosglobal.com

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  34. censorship

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  35. local media

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  36. Facebook-only registration?

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  37. China, Turkey, Iran, Pakistan, Vietnam, North Korea

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  38. Renren (⼈人⼈人), Taobao (淘宝) - Chinese OAuth

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  39. internet speed

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  40. how good is your CDN?

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  41. how good is your CDN if you stay in China?

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  42. how good is your CDN if you stay in South Africa?

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  43. how good is your CDN if you stay in Argentina?

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  44. source: aws.amazon.com

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  45. Johannesburg to:
    Amsterdam: 174ms

    New York: 253ms

    Sao Paulo: 437ms

    Singapore: 471ms
    source: wondernetwork.com

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  46. Buenos Aires to:
    Amsterdam: 242ms

    New York: 158ms

    Sao Paulo: 215ms

    Singapore: 384ms
    source: wondernetwork.com

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  47. where are your application servers?

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  48. where is your database?

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  49. mobile

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  50. native applications?

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  51. you need mobile-optimized website anyway

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  52. different design - more focused on content

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  53. limited transfer + unstable connection

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  54. mobile payments

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  55. Kenya: 70% of cell phone owners pay via mobile
    source:pewglobal.org

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  56. going international is very easy

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  57. going global is still a big challenge

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  58. from international to
    global
    @arnvald, RubyConf Taiwan, 2015

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