International to global

Presented at RubyConf Taiwan 2015

Transcript

1. international: 

   of, concerning, or involving two or more
   nations or nationalities
   global:

   covering, influencing, or relating to the
   whole world
   source: Collins English Dictionary
   

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2. from international to
   global
   @arnvald, RubyConf Taiwan, 2015
   

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8. is anyone truly global?
   

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9. global:

   available to all users of the Internet
   source: me, for the purpose of this talk
   

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10. language
    

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11. English: ~28% of Internet users
    Mandarin: ~23% of Internet users
    Spanish: ~8% of Internet users
    Arabic: ~5% of Internet users
    

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12. English: ~55% of websites
    Mandarin: ~2.5% of websites
    Spanish: ~4.5% of websites
    Arabic: ~1% of websites
    

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13. Internet users
    Non-English
    English
    Internet websites
    Non-English
    English
    source: internetworldstats.com
    

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14. it’s great to have an app people can
    use in their native language
    

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15. you can get many more customers
    

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16. people appreciate when you reach out to them
    

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17. it’s difficult
    

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18. it is hard to keep application fully translated
    

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19. it is expensive
    

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20. people will email/call you in their language
    

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21. some languages enforce different design
    

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22. Chinese: no bold fonts, no italics, no capitals
    

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23. Arabic: right-to-left script
    

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24. Spanish: different form of “you” (formal and informal)
    

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25. payments
    

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26. credit cards are enough?
    

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27. people do not trust credit cards
    

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28. people do not trust Paypal
    

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29. people prefer to pay on delivery
    

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30. China: ~50% online payments done with Alipay
    source: chinainternetwatch.com
    

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31. gem ‘alipay_global’
    

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32. Indonesia: ~95% online payments with bank transfers
    source: techinasia.com
    

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33. Germany: ~50% online payments with bank transfers
    source: ekosglobal.com
    

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34. censorship
    

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35. local media
    

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36. Facebook-only registration?
    

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37. China, Turkey, Iran, Pakistan, Vietnam, North Korea
    

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38. Renren (⼈人⼈人), Taobao (淘宝) - Chinese OAuth
    

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39. internet speed
    

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40. how good is your CDN?
    

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41. how good is your CDN if you stay in China?
    

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42. how good is your CDN if you stay in South Africa?
    

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43. how good is your CDN if you stay in Argentina?
    

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44. source: aws.amazon.com
    

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45. Johannesburg to:
    Amsterdam: 174ms

    New York: 253ms

    Sao Paulo: 437ms

    Singapore: 471ms
    source: wondernetwork.com
    

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46. Buenos Aires to:
    Amsterdam: 242ms

    New York: 158ms

    Sao Paulo: 215ms

    Singapore: 384ms
    source: wondernetwork.com
    

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47. where are your application servers?
    

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48. where is your database?
    

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49. mobile
    

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50. native applications?
    

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51. you need mobile-optimized website anyway
    

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52. different design - more focused on content
    

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53. limited transfer + unstable connection
    

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54. mobile payments
    

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55. Kenya: 70% of cell phone owners pay via mobile
    source:pewglobal.org
    

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56. going international is very easy
    

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57. going global is still a big challenge
    

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58. from international to
    global
    @arnvald, RubyConf Taiwan, 2015
    

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