International to global

Transcript

1. 1.

   international: 
 of, concerning, or involving two or more nations

   or nationalities global:
 covering, influencing, or relating to the whole world source: Collins English Dictionary
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   from international to global @arnvald, RubyConf Taiwan, 2015

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   None
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   is anyone truly global?

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   global:
 available to all users of the Internet source: me,

   for the purpose of this talk
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    language

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    English: ~28% of Internet users Mandarin: ~23% of Internet users

    Spanish: ~8% of Internet users Arabic: ~5% of Internet users
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    English: ~55% of websites Mandarin: ~2.5% of websites Spanish: ~4.5%

    of websites Arabic: ~1% of websites
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    Internet users Non-English English Internet websites Non-English English source: internetworldstats.com

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    it’s great to have an app people can use in

    their native language
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    you can get many more customers

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    people appreciate when you reach out to them

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    it’s difficult

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    it is hard to keep application fully translated

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    it is expensive

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    people will email/call you in their language

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    some languages enforce different design

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    Chinese: no bold fonts, no italics, no capitals

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    Arabic: right-to-left script

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    Spanish: different form of “you” (formal and informal)

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    payments

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    credit cards are enough?

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    people do not trust credit cards

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    people do not trust Paypal

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    people prefer to pay on delivery

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    China: ~50% online payments done with Alipay source: chinainternetwatch.com

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    gem ‘alipay_global’

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    Indonesia: ~95% online payments with bank transfers source: techinasia.com

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    Germany: ~50% online payments with bank transfers source: ekosglobal.com

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    censorship

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    local media

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    Facebook-only registration?

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    China, Turkey, Iran, Pakistan, Vietnam, North Korea

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    Renren (⼈人⼈人), Taobao (淘宝) - Chinese OAuth

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    internet speed

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    how good is your CDN?

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    how good is your CDN if you stay in China?

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    how good is your CDN if you stay in South

    Africa?
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    how good is your CDN if you stay in Argentina?

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    source: aws.amazon.com

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    Johannesburg to: Amsterdam: 174ms
 New York: 253ms
 Sao Paulo: 437ms


    Singapore: 471ms source: wondernetwork.com
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    Buenos Aires to: Amsterdam: 242ms
 New York: 158ms
 Sao Paulo:

    215ms
 Singapore: 384ms source: wondernetwork.com
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    where are your application servers?

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    where is your database?

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    mobile

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    native applications?

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    you need mobile-optimized website anyway

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    different design - more focused on content

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    limited transfer + unstable connection

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    mobile payments

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    Kenya: 70% of cell phone owners pay via mobile source:pewglobal.org

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    going international is very easy

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    going global is still a big challenge

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    from international to global @arnvald, RubyConf Taiwan, 2015