International to global

Transcript

1. international: 
 of, concerning, or involving two or more nations

   or nationalities global:
 covering, influencing, or relating to the whole world source: Collins English Dictionary

2. from international to global @arnvald, RubyConf Taiwan, 2015

3. None
4. None
5. None
6. None
7. None

8. is anyone truly global?

9. global:
 available to all users of the Internet source: me,

   for the purpose of this talk

10. language

11. English: ~28% of Internet users Mandarin: ~23% of Internet users

    Spanish: ~8% of Internet users Arabic: ~5% of Internet users

12. English: ~55% of websites Mandarin: ~2.5% of websites Spanish: ~4.5%

    of websites Arabic: ~1% of websites

13. Internet users Non-English English Internet websites Non-English English source: internetworldstats.com

14. it’s great to have an app people can use in

    their native language

15. you can get many more customers

16. people appreciate when you reach out to them

17. it’s difficult

18. it is hard to keep application fully translated

19. it is expensive

20. people will email/call you in their language

21. some languages enforce different design

22. Chinese: no bold fonts, no italics, no capitals

23. Arabic: right-to-left script

24. Spanish: different form of “you” (formal and informal)

25. payments

26. credit cards are enough?

27. people do not trust credit cards

28. people do not trust Paypal

29. people prefer to pay on delivery

30. China: ~50% online payments done with Alipay source: chinainternetwatch.com

31. gem ‘alipay_global’

32. Indonesia: ~95% online payments with bank transfers source: techinasia.com

33. Germany: ~50% online payments with bank transfers source: ekosglobal.com

34. censorship

35. local media

36. Facebook-only registration?

37. China, Turkey, Iran, Pakistan, Vietnam, North Korea

38. Renren (⼈人⼈人), Taobao (淘宝) - Chinese OAuth

39. internet speed

40. how good is your CDN?

41. how good is your CDN if you stay in China?

42. how good is your CDN if you stay in South

    Africa?

43. how good is your CDN if you stay in Argentina?

44. source: aws.amazon.com

45. Johannesburg to: Amsterdam: 174ms
 New York: 253ms
 Sao Paulo: 437ms


    Singapore: 471ms source: wondernetwork.com

46. Buenos Aires to: Amsterdam: 242ms
 New York: 158ms
 Sao Paulo:

    215ms
 Singapore: 384ms source: wondernetwork.com

47. where are your application servers?

48. where is your database?

49. mobile

50. native applications?

51. you need mobile-optimized website anyway

52. different design - more focused on content

53. limited transfer + unstable connection

54. mobile payments

55. Kenya: 70% of cell phone owners pay via mobile source:pewglobal.org

56. going international is very easy

57. going global is still a big challenge

58. from international to global @arnvald, RubyConf Taiwan, 2015