Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
International to global
Search
Grzegorz Witek
September 12, 2015
0
66
International to global
Presented at RubyConf Taiwan 2015
Grzegorz Witek
September 12, 2015
Tweet
Share
More Decks by Grzegorz Witek
See All by Grzegorz Witek
One Year with Hanami
arnvald
0
65
Coercion in Ruby
arnvald
1
110
Writing config files in Ruby
arnvald
0
100
Speaking at RDRC
arnvald
0
99
Read more
arnvald
2
74
Your API is too slow!
arnvald
0
680
The simplest gem you'll ever use
arnvald
0
69
Patterns, patterns everywhere
arnvald
0
80
Nomadic programmer - Baruco 2014 edition
arnvald
0
120
Featured
See All Featured
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
7
740
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
281
13k
How to train your dragon (web standard)
notwaldorf
96
6.1k
Faster Mobile Websites
deanohume
307
31k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
26k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
357
30k
Building a Scalable Design System with Sketch
lauravandoore
462
33k
Embracing the Ebb and Flow
colly
86
4.7k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
6
320
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
2.9k
GitHub's CSS Performance
jonrohan
1031
460k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
18
980
Transcript
international: of, concerning, or involving two or more nations
or nationalities global: covering, influencing, or relating to the whole world source: Collins English Dictionary
from international to global @arnvald, RubyConf Taiwan, 2015
None
None
None
None
None
is anyone truly global?
global: available to all users of the Internet source: me,
for the purpose of this talk
language
English: ~28% of Internet users Mandarin: ~23% of Internet users
Spanish: ~8% of Internet users Arabic: ~5% of Internet users
English: ~55% of websites Mandarin: ~2.5% of websites Spanish: ~4.5%
of websites Arabic: ~1% of websites
Internet users Non-English English Internet websites Non-English English source: internetworldstats.com
it’s great to have an app people can use in
their native language
you can get many more customers
people appreciate when you reach out to them
it’s difficult
it is hard to keep application fully translated
it is expensive
people will email/call you in their language
some languages enforce different design
Chinese: no bold fonts, no italics, no capitals
Arabic: right-to-left script
Spanish: different form of “you” (formal and informal)
payments
credit cards are enough?
people do not trust credit cards
people do not trust Paypal
people prefer to pay on delivery
China: ~50% online payments done with Alipay source: chinainternetwatch.com
gem ‘alipay_global’
Indonesia: ~95% online payments with bank transfers source: techinasia.com
Germany: ~50% online payments with bank transfers source: ekosglobal.com
censorship
local media
Facebook-only registration?
China, Turkey, Iran, Pakistan, Vietnam, North Korea
Renren (⼈人⼈人), Taobao (淘宝) - Chinese OAuth
internet speed
how good is your CDN?
how good is your CDN if you stay in China?
how good is your CDN if you stay in South
Africa?
how good is your CDN if you stay in Argentina?
source: aws.amazon.com
Johannesburg to: Amsterdam: 174ms New York: 253ms Sao Paulo: 437ms
Singapore: 471ms source: wondernetwork.com
Buenos Aires to: Amsterdam: 242ms New York: 158ms Sao Paulo:
215ms Singapore: 384ms source: wondernetwork.com
where are your application servers?
where is your database?
mobile
native applications?
you need mobile-optimized website anyway
different design - more focused on content
limited transfer + unstable connection
mobile payments
Kenya: 70% of cell phone owners pay via mobile source:pewglobal.org
going international is very easy
going global is still a big challenge
from international to global @arnvald, RubyConf Taiwan, 2015