Haier_開幕式投影片

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1. Open Innovation Leveraging External and Internal knowledge to Profit from Innovation Open Innovation Center Nick Huang 2014-10-04
2. START  FROM  A  CLASSIC  STORY   OLD PHOTO
3. A  LEADING  GLOBAL  PLATFORM  FOR  SMART   HOME  SOLUTIONS  OF  INTERNET  ERA   CURRENT POSITION
4. PROVIDING  PREMIUM  CUSTOMER   EXPERIENCE   STRATEGY DEVELOPMENT ROADMAP
5. 2014/10/6 第 5 页 NETWORK-­‐BASED  STRATEGY   Facing  the  Third  industrial  revoluIon,  Haier  has  adopted  a  network-­‐based  strategy  to  build   a  plaPorm  organizaIon  where  the  enterprise  is  boundary-­‐free,  management  is  manger-­‐ free,  and  the  supply  chain  is  scale-­‐free.  Haier  is  building  a  benefit-­‐sharing  business   ecosystem  with  customers,  suppliers,  partners,  and  all  the  other  stakeholders.  
6. GLOBAL  PRESENCE   Haier  is  dedicated  to  becoming  a  favorite  local  brand  for  global  consumers.  Localized   R&D,  manufacturing,  and  sales  have  been  haier`s  Ime-­‐tested  strategy  for  overseas   Expansion.  Today,  Haier  has  24  industry  parks,  5  R&D  centers,  66  trade  companies   As  well  as  customers  in  over  100  countries  and  regions  across  the  world.   GLOBAL PRESENCE
7. VALUE  PROPOSITION   HOPE  as  first  cloud-­‐based  open  innova7on  and  technology   social  media  pla<orm  in  China,  aim  to  provide  R&D  needs  and   technology  solu7on  matching  service  for  big  companies,  start   ups,  academic  ins7tu7on,  makers  around  the  world.  Trough   mul7-­‐side  interac7on  to  foster  and  accelerate  innova7on. ABOUT  HOPE   HAIER  OPEN  PARTNERSHIP  ECOSYSTEM  
8. Fast  manufacturing  alone  is  not  enough  to  be  compeIIve.  Another   key  to  success  is  to  also  know  what  opportunity  are  provided  by  the   market  dynamics  is HOPE  Background BACKGROUND
9. In  today's  informaIon-­‐rich  environment,  companies  can  no  longer  afford  to  rely  enIrely  on  their   own  ideas  to  advance  their  business,  nor  can  they  restrict  their  innovaIons  to  a  single  path  to   market.    -­‐-­‐-­‐-­‐-­‐-­‐Harvard  Business  School  professor  Henry  W.  Chesbrough   MEGA  TRENDS     GLOBALIZATION     MOBILITY  OF   LABOR     UBIQUITY  OF   INFORMATION     AVAILABILITY   OF  VENTURE   CAPITAL   SHORTER   PRODUCT   LIFECYCLES   EFFICIENCY   PRESSURE     YESTERDAY   TODAY   MEGA TRENDS
10. HOW  IT  WORKS   BUSINESS  INTELLIGENCE  ENGINE   WORK FLOW InnovaIons  are  no  longer  produced  in  solitary  workshops.  Today`s   innovators  must  be  able  to  communicate,  establish  networks,  and   combine  domain  knowledge  with  applicaIon  knowledge.  
11. In  a  boundary-­‐less  Haier,  the  enIre  world  is  its   R&D  center R&D  ORGANIZATIONAL    RECONSTRUCTION     Mesh  node  architecture
12. Intelligent  and  user  assisted  search  to  find   experts  and  related  technologies  
13. 第 13 页 “We  believe  openness  leads   to  invenIveness  and   usefulness.  We  also  believe   that  it’s  impossible  for  any   organizaIon  to  have  all  the   best  ideas,  and  we  strive  to   collaborate  with  experts  and   entrepreneurs  everywhere  . 解决方案推介
14. Thank you ！ 中国青岛海尔路1号( 海尔工业园 ) , 266101 Open Innovation Center Nick Huang T: +86 532 8893 8433 Mail: huangcheng@haier.com Hope.haier.com