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atcc
May 08, 2015
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atcc
May 08, 2015
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Transcript
None
Yahoo Confidential & Proprietary 2 tumblr.com
Yahoo Confidential & Proprietary 3 tenz kelly
Yahoo Confidential & Proprietary 4 ຽௐ 你⽤用哪些社群服務
Yahoo Confidential & Proprietary 5
Yahoo Confidential & Proprietary 6 看自己感興趣的內容 可讓自己有很多粉絲(追蹤者) 輕鬆找到志同道合的人,彼此交流 無需透露身分 盡情展現自我,沒有顧忌
Yahoo Confidential & Proprietary 7 ࠷շ ࣾ܈ฏ GlobalWebIndex
Yahoo Confidential & Proprietary 8
Yahoo Confidential & Proprietary 9 年輕人都在Tumblr
Yahoo Confidential & Proprietary 10 Source: bit.ly/13O67WW Deeper analysis: http://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/
Yahoo Confidential & Proprietary 11 ԯ 部落格數
Yahoo Confidential & Proprietary 12 ԯ 貼⽂文數
Yahoo Confidential & Proprietary 13 ᤈ 今天新增貼⽂文數
Yahoo Confidential & Proprietary 14 網友票選 最佳社群網站與App 最佳行動用戶體驗 最佳網頁美學設計
Yahoo Confidential & Proprietary 15 David Karp Founder & CEO
我很帥~
Yahoo Confidential & Proprietary 16 ༻ሏ ၏ॄኄ
Yahoo Confidential & Proprietary 17 ࡞ऀ
Yahoo Confidential & Proprietary 18
Yahoo Confidential & Proprietary 19 اۀ
Yahoo Confidential & Proprietary 20
Yahoo Confidential & Proprietary 21
Yahoo Confidential & Proprietary 22
Yahoo Confidential & Proprietary 23
Yahoo Confidential & Proprietary 24
Yahoo Confidential & Proprietary 25 คើ
Yahoo Confidential & Proprietary 26
Yahoo Confidential & Proprietary 27
Yahoo Confidential & Proprietary 28 動畫GIF
Yahoo Confidential & Proprietary 29 ೝਅ ሜจ
Yahoo Confidential & Proprietary 30
Yahoo Confidential & Proprietary 31 զෆሜ 來咬我啊, 科科~
Yahoo Confidential & Proprietary 32 ፙ త༰
Yahoo Confidential & Proprietary 33
Yahoo Confidential & Proprietary 34 多種貼文內容
Yahoo Confidential & Proprietary 35 單一帳號,多個部落格 管理+隱私+共筆
Yahoo Confidential & Proprietary 36 շိ༻
Rock Your Summer On 企業議題介紹:
• 產品:Tumblr • 主題:今年夏天, Tumblr⾏行銷總監換你當! • ⺫⽬目標客群:年輕族群 (15-24歲) • ⾏行銷企劃內容:
– TA分析 ⺫⽬目標族群的偏好與需求分析 – 選定機會點 現階段最適合在⺫⽬目標族群中推⾏行的主題 – 品牌接觸點與⾏行銷組合 推⾏行主題⾄至⺫⽬目標市場的最佳時機和⽅方法 議題介紹
Yahoo Confidential & Proprietary 39 實作計畫 • 初賽 嘗試landing⼗十位creatrs於Tumblr上進⾏行創作 •
複賽 給予6萬元實作費⽤用。 Landing⼆二⼗十位creatrs進⾏行創作,並依據企劃書提案進⾏行promotion
加⼊入Tumblr組,接下來的4個⽉月你會… May Jun Jul Aug 9th • 校園說明會 • 開幕典禮
(May 16th) • Workshop • 初賽企劃⼤大綱 • 企業參訪 • 1:1 企劃諮詢 • Tumblr Skill Training • 初賽評選 • 複賽實作開始 • 複賽實作 • Presentation Skill Training • 複賽評選 • After Party • 全國投票 National Final
第⼀一彈 初賽企業參訪 邀請通過初賽企劃⼤大綱書審的同學 進⾏行企業參訪 參訪時安排mentors 1:1初賽諮詢 獨家加碼
獨家加碼 第⼆二彈 Mentor制度 利⽤用公司多⽅方資源,媒合並安排夥伴擔任 各組同學mentors 複賽期間,同學和mentors會定期con- call、直接討論,讓參賽同學擁有最強⼤大 的企業back-up
獨家加碼 第三彈 兩場企業實務課程 在初賽&複賽階段,安排各⼀一場由Yahoo 夥伴為同學準備的實務課程, 讓同學瞬間提升競爭⼒力
獨家加碼 第四彈 After Party 複賽提報後,邀請Yahoo夥伴和同學在參與 特別為同學準備的after party 安排交流活動,讓雙⽅方有更多互動激盪
獨家加碼 第五彈 職涯諮詢 複賽5組獲得Yahoo夥伴職涯諮詢機會,包 含: CV review、⼯工作諮詢⾯面談
獨家加碼 終極加碼 實習機會、Tumblr⼤大使 進⼊入正式初賽後,所有同學都獲得winter intern⾯面試機會。 冠軍隊伍直接成為Tumblr校園⼤大使,將ATCC 提案擴⼤大實現
請搜尋:Tumblr 現場下載,⽴立即體驗
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