The Thank You Economy

Transcript

4. Care Social Media Big companies must act small Small companies must act big
5. Care
8. Your Company Competitor $ $$$$$$
13. Social Media
15. 1. No ROI 2. Metrics Aren't Reliable 3. Social Media Still Too Young 4. Social Media Another Trend 5. Need To Control Message 6. No Time, No Money 7. Doing Fine Without It 8. Tried, Doesn't Work 9. Legal Issues Too Thorny 10. Too Long To Pay Off 11. Works Only For Start-Ups
16. In the future, the companies with tremendous “relationship capital” will be the ones to succeed. “
23. Big Companies must act small
24. those are six years that Nike would have been... talking to people and inviting them to talk back, creating an emotional bond and solidifying its relationship with the consumer. “
25. small companies must act BIG
26. Irena Vaksman, DDS
28. significant volume immediately exposed our weakness on the front desk, which is a very critical point in our relationship with our patients, as we only have one shot at our first impression. “
29. Care and leverage social media...