lots of ideas, sketches are the best way to come up with broad, high-level views of concepts. Enhancing Existing Features If you have an existing app or website and you’re adding small feature or short page to it, sketches are great because there is an established site to use as the guide for designs. You’re using the sketch to show placement of content, and any interactions that need to be on the page and where.
and sharing design ideas for small projects, or pieces of one—rough, lo- fidelity wireframes are a great place to start. They allow you to work asynchronously, and play around with the placement of the content quickly.
an external group, or you are presenting concepts for a totally new idea, mid-fidelity wires are great. They include real text, image placement, and a suggested layout. This would be the best fidelity for lots of different groups to review and make comments on.
for sharing the project “blueprint” to external development teams. Ones that the design team would not have a lot of contact with. I think of it as similar to an architect handing over his designs to a contractor. The more detailed and clear the plan is, the better the outcome will be.
just boxes and arrows. Sketches. Visual ideas. Nothing to be intimidated by. The more input from multiple people or stakeholders in the early stages, the better. Have everyone responsible for the design in the room collaborating on ideas.
a million bucks If you tell a story, everyone will have their own picture of what is happening. To avoid this, create visual representation of your idea. Showing what your idea invites far better feedback and aids collaboration.
the ideation phase. In the early stages, more ideas are better. Collaboration Anyone can make them! You don’t need to be a designer to draw a few boxes and explain your thoughts Criticizable Conversation They are not intimidating. They are just lines and boxes, so they feel impermanent. Wireframes facilitate conversation toward the right solution. Show > Tell Showing what your idea is invites far better feedback and collaboration. Speed They are easy and cheap to update, change, scrap and start over.