My name is experience, user experience - Alessandro Galetto

Transcript

1. Are you a ‘Creative’?
2. No, but seriously...
3. Are you a ‘Creative’?
4. Don’t be shy. Raise your hands, now!
5. What’s the meaning of ‘Creative’?
6. Let’s have a look at the reference
7. Oxford Dictionary creative adjective - /kri:’eɪtɪv/ relating to or involving the use of imagination or original ideas to create something.
8. Do you like it?
9. I don’t! It’s a categorization.
10. Sooo, who is a ‘Creative’?
11. An Industrial Design master?
12. A PhotoShop Jedi master?
13. An Illustrator ninja?
14. None of the above...
15. Here’s my definition
16. Someone who can use his brain
17. Someone who can find the balance
18. Someone who wants to have an impact
19. Someone who can think there are no dots 1 2 3 4 5
20. Good news for you
21. Everybody IS a creative
22. Ok, cool. Wasn’t this Better Embedded?
23. Yeah, sure. But...
24. Don’t you think that being a creative will make your work better?
25. A few (good) examples
27. Doug Dietz Principal Designer for GE Healthcare
28. He designs devices like this
29. Do you notice anything wrong?
31. This is now an official GE product line GE Adventure Series
32. Have a look: http://www.gehealthcare.com/promo/advseries/index.html
33. Multiple touchpoints!
37. Tony Fadell Nest
39. Again, multiple touchpoints!
45. So, what’s the problem here?
46. None, in the industrialized world
47. But, what about this...
49. They don’t have the money to buy it
50. And the support to service it.
51. So, what do you do?
52. Which industry has the most advanced service parts logistic department?
53. Car makers!
54. So, what happened?
55. An incubator made with auto parts!
56. Have a look: http://www.helloweare.com/NeoNurture
57. A few (bad) examples
68. What do good examples have in common?
69. User Centered Design
70. Do everybody use User Centered Design?
71. Nope
72. One famous example
73. We know better what users need
74. That’s an extreme
75. So, why don’t company use UCD?
76. Lot of reasons...
77. It’s expensive
78. The flinch
79. The ivory table syndrome
80. The mahogany table syndrome
82. What can you do?
83. Sell “tomorrow”, not “today”.
84. mostly to yourself.
85. and the most powerful tool...
86. just ask WHY?
87. Everything is possible in User Experience
88. What if your 4 years old asked you to send his preferred toy in space?
90. And yes... I am done! But, remember...
92. Thanks!
93. Photo Credits Slide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajda Slide 10 - Categorization - http://www.flickr.com/photos/passetti Slide 16 - Use your brain! - http://www.flickr.com/photos/joestump Slide 17 - Balance - http://www.flickr.com/photos/jamesjordan Slide 18 - Impact - http://www.flickr.com/photos/stewster Slide 21 - Everybody is a creative - http://www.flickr.com/photos/schoschie Slide 61 - Dirty Keyboard - http://www.flickr.com/photos/lisbokt Slide 76 - Expensive - http://www.flickr.com/photos/stevendepolo Slide 77 - The flinch - http://www.flickr.com/photos/xcaverx Slide 78 - Ivory tower - http://www.flickr.com/photos/falchion Slide 80 - Design is not my job - http://www.flickr.com/photos/andymangold