Tracking User Journey for SEO in GA4

The real story begins after visitors arrive on your website. Tracking their journey reveals whether your site truly helps them and if your SEO efforts are paying off. In this session, Bengü explains GA4’s funnel explorations to uncover what’s really happening behind the curtains of your traffic.

Transcript

1. Bengü Sarıca Dinçer SEO Manager at Designmodo Tracking User Journey for SEO in GA4
2. WELCOME TO THE MATRIX OF METRICS follow the white rabbit with me
4. SEE ONLY SURFACE-LEVEL DATA UNDERSTAND THE PATH USERS TAKE ONCE THEY ARRIVE TO YOUR SITE
5. SEO helps you to brings users in. GA4 shows their paths. Together → ROI
6. WHAT LOOKS LIKE A TYPICAL USER JOURNEY Impression → Click → Landing → Engagement → Conversion (or drop-off).
7. DEFINING USER JOURNEY ALLOW YOU TO
8. MEASURE USER INTERACTIONS
9. IDENTIFY DROP-OFF POINTS
10. OPTIMIZE WEBSITE
11. WHAT YOU’LL LEARN TODAY
12. 1. HOW TO SET UP CUSTOM EVENTS IN GA4 WITH THE HELP OF GTM
13. 2. HOW TO SEE THE JOURNEY USING FUNNEL EXPLORATIONS
14. SETTING UP A CUSTOM EVENT IN GA4 VIA GTM
15. 1/6 - CREATE A NEW TAG IN GTM
16. 2/6 - SELECT EVENT TYPE
17. 3/6 - DEFINE THE EVENT
18. 4/6 - CREATE A TRIGGER TO FIRE EVENT
19. 5/6 - DEBUG IN PREVIEW MODE
20. 6/6 - OBSERVE EVENT COUNTS
21. TRACKING THE JOURNEY IN GA4 REPORTS
22. FUNNEL EXPLORATION
23. 1/6 - GO TO EXPLORE & SELECT FUNNEL EXPLORATION
24. 2/6 - SET VARIABLES 🔎 Name and Date Range 🔎 Segments and Custom Segments 🔎 Dimensions
25. 3/6 - CONFIGURE TAB SETTINGS 🔎 Make Open Funnel 🔎 Add Breakdown 🔎 Add the Steps
26. 4/6 - ADD THE STEPS
27. 5/6 - SERVE AS A REPORT IN THE LIBRARY (OPTIONAL)
28. 5/6 - SERVE AS A REPORT IN THE LIBRARY (OPTIONAL)
29. 6/6 - SERVE AS A REPORT IN THE LIBRARY (OPTIONAL)
30. ONCE YOU SEE THE PATHS, YOU CAN’T UNSEE THEM.
31. QUICK TIPS YOU SHOULD USE
32. 💀 event_1 event_2
33. FOCUS ON HIGH-VALUE ACTION
34. WATCH FOR DROP-OFF PATTERNS
35. EDUCATE YOUR TEAM
36. KEY TAKEAWAYS 💊 Rankings & clicks are just the entry point. 💊 GA4 Explorations let you go beyond basics and see how traffic actually behaves. 💊 Journeys evolve. Revisiting explorations regularly keeps you ahead of shifting user behavior. 💊 Most SEOs only see traffic. But once you’ve seen the journey, you can’t go back.
37. WHEN YOU TAKE THE RED AND BLUE PILL TOGETHER
38. THANK YOU /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social More custom event examples: https:/ /docs.google.com/spreadsheets/d/1DefEJuR2RPk8r0p_EWrfZhbBb-YL3L 0umywCYEvsTEw/edit?usp=sharing