Pro Yearly is on sale from $80 to $50! »

Designing Experiences People Love

Designing Experiences People Love

Thinking beyond the pixels, design should address every single point where a customer, client or user interacts with your product or brand—from customer service to the smallest details. In the process I cover my journey transitioning a successful design studio from clients to products.

Presented at Valio Con 2012

** After the presentation, I'll come back and upload a version with the session notes. **

1b75d89772b7eea1f6c89fbf362607d9?s=128

Jonathan Moore

June 08, 2012
Tweet

Transcript

  1. EXPERIENCES EXPERIENCES EXPERIENCES DESIGNING PEOPLE LOVE

  2. ...and how to dump your clients

  3. @moore @moore @moore

  4. None
  5. the eye the eye the eye o o o o

    o o o o o o o o o o o o
  6. o o o o o o o o o o

    o o o o o o o o o o o o o o o o o o o o o o the eye the eye the eye
  7. None
  8. None
  9. None
  10. None
  11. bad design bad design Look for examples of to improve

    on
  12. "A head start means you're paving the way for your

    competitors. And that's a noble but not very profitable thing to do." Boris Veldhuijzen van Zanten
  13. design design design the overt, thoughtful development of the interaction

    points between you and your customer
  14. beyond pixels beyond pixels

  15. buttons • pixels • color • interface design design design

  16. smell • support • wait line • audible touch •

    words • tone • personality performance • emails • details buttons • pixels • color • interface shape • reliability • expectations quality • taste • values • team design design design
  17. “Design is not just limited to this thing with buttons.

    This idea expands to designing all the interactions people have with the products that create (or destroy) the relationships people have with your company.” robert brunner
  18. None
  19. smell smell

  20. visual visual

  21. staff staff

  22. taste taste

  23. detail detail

  24. None
  25. genius genius genius helping people show off their

  26. fresh designs phase one

  27. None
  28. None
  29. None
  30. None
  31. 58.7 million blogs billion posts languages 58.7 24.6 24.6 17

    17
  32. themes themes themes 17

  33. emails emails emails 31000+

  34. updates updates updates 148

  35. aesthetics one

  36. aesthetics one tools two

  37. aesthetics one tools two knowledge three

  38. the team the team the team Jess Brown • Kristen

    Moore
  39. the team the team the team Jess Brown • Kristen

    Moore Meg Lewis • Nick Jones Nick de Jardine • Regina Casaleggio Goran Bajazetov • Bran Cirkovik
  40. the team the team the team You

  41. None
  42. the journey The Journey the journey the journey

  43. o o o o o o the journey The Journey

    the journey the journey » The beginning
  44. o o o o o o o the journey The

    Journey the journey the journey » The beginning » freelance
  45. None
  46. None
  47. o o o o o o o o the journey

    The Journey the journey the journey » The beginning » freelance » 2Advanced
  48. None
  49. None
  50. None
  51. o o o o o o o o the journey

    The Journey the journey the journey » The beginning » freelance » 2Advanced
  52. “Jack of all trades, master of none...”

  53. “Jack of all trades, master of none. Certainly better than

    master of one”
  54. open door open door open door open door

  55. empathy empathy empathy empathy

  56. o o o o o o o o o the

    journey The Journey the journey the journey » The beginning » freelance » 2Advanced » New Ezra
  57. volcom • ufc • microsoft picnik • google • bing

    armor games • warner bros paramount • state farm
  58. family family family family clients clients clients clients vs

  59. None
  60. None
  61. the wake up the wake up the wake up the

    wake up
  62. gut churn

  63. None
  64. None
  65. JUMP JUMP

  66. o o o o o o o o o o

    the journey The Journey the journey the journey » The beginning » freelance » 2Advanced » New Ezra » Style Hatch
  67. HUMBLE IDEA

  68. HUMBLE IDEA o oo o o o o o o

    o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
  69. The biggest challenge we face is not a lack of

    inspiration, but pushing an idea forward through the glut of inspiration.
  70. idea idea action action

  71. factory factory factory

  72. None
  73. time time time I simply do not have enough

  74. fear

  75. None
  76. present Present present Learn to be

  77. “In our attempt to truly connect with everything that is

    happening now we have surrendered our own ability to be present.” scott belsky
  78. conviction conviction conviction

  79. EXPERIENCES EXPERIENCES EXPERIENCES design PEOPLE LOVE

  80. beyond pixels beyond pixels

  81. hero

  82. service service details details purpose purpose

  83. Customer service is one of the purest forms of branding.

  84. support@stylehatch.co support@stylehatch.co support@stylehatch.co branding opportunity

  85. None
  86. service service service » set expectation

  87. service service service » set expectation » reply quick

  88. service service service » set expectation » reply quick »

    be personable
  89. None
  90. wrestling sharks with our bare hands

  91. service service service » set expectation » reply quick »

    be personable » above & beyond
  92. service service service » set expectation » reply quick »

    be personable » above & beyond » proactive
  93. None
  94. twitter.com/stylehatch/favorites

  95. None
  96. None
  97. “Software engineers and designers are often divorced from the consequences

    of their actions.” Kevin Hale
  98. details details

  99. inside stitching inside stitching

  100. Details are good for the creator’s soul.

  101. None
  102. service service details details

  103. purpose purpose

  104. purpose purpose purpose you will always make massive sacrifices for

    your
  105. None
  106. my purpose my purpose my purpose » give back

  107. five percent

  108. my purpose my purpose my purpose » give back »

    value family
  109. my purpose my purpose my purpose » give back »

    value family » brilliant team
  110. my purpose my purpose my purpose » give back »

    value family » brilliant team » creative freedom
  111. None