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Designing Experiences People Love

Designing Experiences People Love

Thinking beyond the pixels, design should address every single point where a customer, client or user interacts with your product or brand—from customer service to the smallest details. In the process I cover my journey transitioning a successful design studio from clients to products.

Presented at Valio Con 2012

** After the presentation, I'll come back and upload a version with the session notes. **

Jonathan Moore

June 08, 2012
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  1. EXPERIENCES
    EXPERIENCES
    EXPERIENCES
    DESIGNING
    PEOPLE LOVE

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  2. ...and how to dump your clients

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  3. @moore
    @moore
    @moore

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  4. the eye
    the eye
    the eye
    o o
    o
    o
    o
    o
    o o
    o
    o
    o
    o
    o
    o
    o
    o

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  5. o o
    o
    o
    o
    o
    o o
    o
    o
    o
    o
    o
    o
    o
    o
    o o
    o
    o
    o
    o
    o o
    o
    o
    o
    o
    o
    o
    o
    o
    the eye
    the eye
    the eye

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  6. bad design
    bad design
    Look for examples of
    to improve on

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  7. "A head start means you're paving
    the way for your competitors. And
    that's a noble but not very
    profitable thing to do."
    Boris Veldhuijzen van Zanten

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  8. design
    design
    design
    the overt, thoughtful development
    of the interaction points between
    you and your customer

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  9. beyond pixels
    beyond pixels

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  10. buttons • pixels • color • interface
    design
    design
    design

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  11. smell • support • wait line • audible
    touch • words • tone • personality
    performance • emails • details
    buttons • pixels • color • interface
    shape • reliability • expectations
    quality • taste • values • team
    design
    design
    design

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  12. “Design is not just limited to this
    thing with buttons. This idea
    expands to designing all the
    interactions people have with the
    products that create (or destroy)
    the relationships people have with
    your company.”
    robert brunner

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  13. visual
    visual

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  14. detail
    detail

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  15. genius
    genius
    genius
    helping people show off their

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  16. fresh designs
    phase
    one

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  17. 58.7
    million blogs billion posts languages
    58.7 24.6
    24.6 17
    17

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  18. themes
    themes
    themes
    17

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  19. emails
    emails
    emails
    31000+

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  20. updates
    updates
    updates
    148

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  21. aesthetics
    one

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  22. aesthetics
    one
    tools
    two

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  23. aesthetics
    one
    tools
    two
    knowledge
    three

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  24. the team
    the team
    the team
    Jess Brown • Kristen Moore

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  25. the team
    the team
    the team
    Jess Brown • Kristen Moore
    Meg Lewis • Nick Jones
    Nick de Jardine • Regina Casaleggio
    Goran Bajazetov • Bran Cirkovik

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  26. the team
    the team
    the team
    You

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  27. the journey
    The Journey
    the journey
    the journey

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  28. o o o
    o o
    o
    the journey
    The Journey
    the journey
    the journey
    » The beginning

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  29. o o o o
    o o
    o
    the journey
    The Journey
    the journey
    the journey
    » The beginning
    » freelance

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  30. o o
    o o o
    o o
    o
    the journey
    The Journey
    the journey
    the journey
    » The beginning
    » freelance
    » 2Advanced

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  31. o o
    o o o
    o o
    o
    the journey
    The Journey
    the journey
    the journey
    » The beginning
    » freelance
    » 2Advanced

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  32. “Jack of all trades, master of none...”

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  33. “Jack of all trades, master of none.
    Certainly better than master of one”

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  34. open door
    open door
    open door
    open door

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  35. empathy
    empathy
    empathy
    empathy

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  36. o
    o o
    o o o
    o o
    o
    the journey
    The Journey
    the journey
    the journey
    » The beginning
    » freelance
    » 2Advanced
    » New Ezra

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  37. volcom • ufc • microsoft
    picnik • google • bing
    armor games • warner bros
    paramount • state farm

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  38. family
    family
    family
    family
    clients
    clients
    clients
    clients
    vs

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  39. the wake up
    the wake up
    the wake up
    the wake up

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  40. o o
    o o
    o o o
    o o
    o
    the journey
    The Journey
    the journey
    the journey
    » The beginning
    » freelance
    » 2Advanced
    » New Ezra
    » Style Hatch

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  41. HUMBLE IDEA
    o
    oo
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o
    o

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  42. The biggest challenge we face is not a
    lack of inspiration, but pushing an idea
    forward through the glut of inspiration.

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  43. idea
    idea
    action
    action

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  44. factory
    factory
    factory

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  45. time
    time
    time
    I simply do not have enough

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  46. present
    Present
    present
    Learn to be

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  47. “In our attempt to truly connect
    with everything that is happening
    now we have surrendered our own
    ability to be present.”
    scott belsky

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  48. conviction
    conviction
    conviction

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  49. EXPERIENCES
    EXPERIENCES
    EXPERIENCES
    design
    PEOPLE LOVE

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  50. beyond pixels
    beyond pixels

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  51. service
    service
    details
    details
    purpose
    purpose

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  52. Customer service is one of the
    purest forms of branding.

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  53. service
    service
    service
    » set expectation

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  54. service
    service
    service
    » set expectation
    » reply quick

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  55. service
    service
    service
    » set expectation
    » reply quick
    » be personable

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  56. wrestling sharks
    with our bare hands

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  57. service
    service
    service
    » set expectation
    » reply quick
    » be personable
    » above & beyond

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  58. service
    service
    service
    » set expectation
    » reply quick
    » be personable
    » above & beyond
    » proactive

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  59. twitter.com/stylehatch/favorites

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  60. “Software engineers and designers
    are often divorced from the
    consequences of their actions.”
    Kevin Hale

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  61. details
    details

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  62. inside
    stitching
    inside
    stitching

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  63. Details are good for the
    creator’s soul.

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  64. service
    service
    details
    details

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  65. purpose
    purpose

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  66. purpose
    purpose
    purpose
    you will always make massive
    sacrifices for your

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  67. my purpose
    my purpose
    my purpose
    » give back

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  68. my purpose
    my purpose
    my purpose
    » give back
    » value family

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  69. my purpose
    my purpose
    my purpose
    » give back
    » value family
    » brilliant team

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  70. my purpose
    my purpose
    my purpose
    » give back
    » value family
    » brilliant team
    » creative freedom

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