even know who our customers are.” (Chief Product & Technology Officer in a $multi-billion enterprise) “SAFe consultants told us we aren’t a value stream, so we don’t need this activity” (Director of Engineering) “We did that three years ago; no need to do it again” (Director of Engineering) “I don’t want to re- organize my teams; we just had a re-org - too much chaos” (VP of Product) "This is just standard SDLC. Everyone knows it.“ (Director of Product) “We’re about to have a re- org, so this is bad timing” (Director of Engineering) 28