Neither your knowledge or consent is required for playin' Here's the deal, you don't have a choice, You can lose The Game by the sound of a voice And when you lose, ya gotta announce it, just be about it Yeah, that's right, stand up and shout it Now that you lost, you can never win Cuz the minute you forget it, you are playin' again Here's the coolest and cruelest thing I could do Say that 'I just lost The Game, and now you did too' You see that person? The one who just said 'hi' Cuz you will now lose The Game every time they walk by The reaction is chain, once you get The Game in your brain The aim is insane, you can only claim to maintain Your sanity, as the object is 'forget it exists' But if The Game never leaves, tell me how can it be missed? — #2 · Whyte Lyte · The Game song
newspaper and on the BBC national 10PM television news. Moments after five million viewers watched the show, we redirected our website to LoseTheGame.com and made 30,000 people lose in a single night. — LoseTheGame.com