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Tammie Lister
December 14, 2012
Design
254
26k
Designing for humans not robots
My talk from Inspire Conference (
https://2012.inspireconf.com
) - I was one of the New Faces.
Tammie Lister
December 14, 2012
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Transcript
by Tammie Lister DESIGN FOR HUMANS not robots @karmatosed logicalbinary.com
HI, I’M Tammie Lister
B I robots
X B I connecting
3 BRAINED Susan M.Weinschenk Ph.D - Neuro Web Design OLD
BRAIN Survival, animal, primal MID BRAIN Emotions, feeling, impulse NEW BRAIN Speech, reading, thinking
MULTITASKING IS A LIE..ish 2 - 3 THINGS AT ONCE
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
SOCIAL animals
80 years 1 year We are born dependent on each
other
ZOMBIE inside us all
HERDING HUMANS 101
X LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE
HAVENS 6 6 A B
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
WWGD
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
NOT JUST one of the crowd
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
GOTTA HAVE ‘em all
achievements / badges levels leaderboards progress bars activity feeds avatars
WHAT IS GAMIFICATION? real-time feedback (notifier) virtual currency gifting challenges and quests trophy case embedding small mini games within other activities
None
None
None
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
TOUCH hearts
USE YOUR emotion gauge
MAKE IT personal
NAME TO a face
WILLY WONKA interfaces
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
HOW TO FEEL GOOD
MAKE THE bad good
None
None
Avoid user pain Simplify choices Keep calm and on track
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
BORN explorers
None
REMEMBER nurture
thanks :) @karmatosed logicalbinary.com