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Designing for humans not robots

D36d2c1821af9249b69ff7f5ed60529b?s=47 Tammie Lister
December 14, 2012
Design
237
23k

Designing for humans not robots

My talk from Inspire Conference (https://2012.inspireconf.com) - I was one of the New Faces.

D36d2c1821af9249b69ff7f5ed60529b?s=128

Tammie Lister

December 14, 2012
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Transcript

  1. by Tammie Lister DESIGN FOR HUMANS not robots @karmatosed logicalbinary.com

  2. HI, I’M Tammie Lister

  3. B I robots

  4. X B I connecting

  5. 3 BRAINED Susan M.Weinschenk Ph.D - Neuro Web Design OLD

    BRAIN Survival, animal, primal MID BRAIN Emotions, feeling, impulse NEW BRAIN Speech, reading, thinking

  6. MULTITASKING IS A LIE..ish 2 - 3 THINGS AT ONCE

  7. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  8. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  9. SOCIAL animals

  10. 80 years 1 year We are born dependent on each

    other

  11. ZOMBIE inside us all

  12. HERDING HUMANS 101

  13. X LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE

    HAVENS 6 6 A B

  14. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

    WWGD

  15. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  16. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  17. NOT JUST one of the crowd

  18. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  19. GOTTA HAVE ‘em all

  20. achievements / badges levels leaderboards progress bars activity feeds avatars

    WHAT IS GAMIFICATION? real-time feedback (notifier) virtual currency gifting challenges and quests trophy case embedding small mini games within other activities
  21. None
  22. None
  23. None

  24. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  25. TOUCH hearts

  26. USE YOUR emotion gauge

  27. MAKE IT personal

  28. NAME TO a face

  29. WILLY WONKA interfaces

  30. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  31. HOW TO FEEL GOOD

  32. MAKE THE bad good

  33. None
  34. None

  35. Avoid user pain Simplify choices Keep calm and on track

  36. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  37. BORN explorers

  38. None

  39. REMEMBER nurture

  40. thanks :) @karmatosed logicalbinary.com