Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Designing for humans not robots

D36d2c1821af9249b69ff7f5ed60529b?s=47 Tammie Lister
December 14, 2012
Design
238
23k

Designing for humans not robots

My talk from Inspire Conference (https://2012.inspireconf.com) - I was one of the New Faces.

D36d2c1821af9249b69ff7f5ed60529b?s=128

Tammie Lister

December 14, 2012
Tweet

More Decks by Tammie Lister

See All by Tammie Lister
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
0
34
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
1
100
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
1
44
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
1
100
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
0
93
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
0
43
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
1
66
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
0
40
D36d2c1821af9249b69ff7f5ed60529b?s=48 tammielis
0
91

Other Decks in Design

See All in Design
0eb7b7e396243e93a186ba20649d9aa6?s=48 akiramotomura
0
2.3k
6fb7917b139f230be10efc1ab096e2f9?s=48 kadeshserpent
0
280
44f9257897bd33a80d10fc3a10b26f06?s=48 fanny7
1
200
6a42d4bb1df118144c6b8aa1b9f7e7c0?s=48 nyuuui_design
0
1.2k
258cb28d8f9aaa742cdc4bba252f21cb?s=48 mthompkins
PRO
0
160
8ba8bdc8f653a517ed8c300fbec98f15?s=48 drthdan16
0
400
2016ba6b977a2e6691811fa66d5f4336?s=48 cyberagentdevelopers
PRO
0
980
5296afca94432e3ddc6e8e63289b2bb5?s=48 wangcher
0
230
B178bf6ab8dcf16d726d0a4479d0d6a2?s=48 jvmal
0
100
D38056617929476906141e6a157e0045?s=48 letsgokoyo
0
310
98c6395ae1164bf0283e9da5de912030?s=48 greenfieldraws
0
170
E9842b8acc7107a783648a6274dd9a10?s=48 laineyru
0
130

Featured

See All Featured
F57e2136eb9895eb95ff5dc8a1c02677?s=48 zakiwarfel
88
3.5k
Fe6b81005d1553accd6b2a28f6a2bef1?s=48 phodgson
89
4.1k
6804f1775cb4babfcc3851298566fbce?s=48 tanoku
260
24k
96270e4c3e5e9806cf7245475c00b275?s=48 addyosmani
1347
200k
9128d500301ae51524e887bb680f471d?s=48 caitiem20
312
18k
88bc30284c6a424b63a92aad27d0ba36?s=48 jnunemaker
PRO
42
4.8k
5f83ef806155b403c3393160ce51f955?s=48 jlugia
217
16k
462dad0dd24c568a32dcdb0ae895ae1b?s=48 rasmusluckow
318
19k
170b760e0147792d0140e59ec78e9893?s=48 eitanlees
116
10k
F68cb25ae3e5c2106997454b13b7737d?s=48 brad_frost
158
6.6k
32de0bd2ba869609d26fd052a4622778?s=48 cromwellryan
104
6.4k
2f5463832ccb768ccb4a1ca3607c27ef?s=48 jacobian
258
20k

Transcript

  1. by Tammie Lister DESIGN FOR HUMANS not robots @karmatosed logicalbinary.com

  2. HI, I’M Tammie Lister

  3. B I robots

  4. X B I connecting

  5. 3 BRAINED Susan M.Weinschenk Ph.D - Neuro Web Design OLD

    BRAIN Survival, animal, primal MID BRAIN Emotions, feeling, impulse NEW BRAIN Speech, reading, thinking

  6. MULTITASKING IS A LIE..ish 2 - 3 THINGS AT ONCE

  7. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  8. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  9. SOCIAL animals

  10. 80 years 1 year We are born dependent on each

    other

  11. ZOMBIE inside us all

  12. HERDING HUMANS 101

  13. X LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE

    HAVENS 6 6 A B

  14. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

    WWGD

  15. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  16. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  17. NOT JUST one of the crowd

  18. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  19. GOTTA HAVE ‘em all

  20. achievements / badges levels leaderboards progress bars activity feeds avatars

    WHAT IS GAMIFICATION? real-time feedback (notifier) virtual currency gifting challenges and quests trophy case embedding small mini games within other activities
  21. None
  22. None
  23. None

  24. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  25. TOUCH hearts

  26. USE YOUR emotion gauge

  27. MAKE IT personal

  28. NAME TO a face

  29. WILLY WONKA interfaces

  30. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  31. HOW TO FEEL GOOD

  32. MAKE THE bad good

  33. None
  34. None

  35. Avoid user pain Simplify choices Keep calm and on track

  36. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  37. BORN explorers

  38. None

  39. REMEMBER nurture

  40. thanks :) @karmatosed logicalbinary.com