Smartschool Pitch

Transcript

1. Helping schools learn from their students
2. Listening to student feedback is valuable to the school and the teachers … 2  Measures of Effective Teaching Project by the B&M Gates Foundation reports that student perception surveys strongly indicate the quality of teaching and predict student achievement gains1  OECD TALIS teacher survey2 shows that teachers who receive feedback have materially higher job satisfaction  Grade related metrics don’t capture all learning goals and can actually mislead (e.g. show good results for shallow rather than deep learning) 1 http://www.metproject.org/downloads/MET_Ensuring_Fair_and_Reliable_Measures_Practitioner_Brief.pdf 2 OECD (2014), TALIS 2013 Results: An International Perspective on Teaching and Learning, OECD Publishing, pp 119-148
3. … yet currently student feedback in schools is rarely collected and poorly analysed 3  In primary and secondary education student feedback is very rarely collected, especially in Europe  Where feedback is collected, it is largely done once-off by individually developed labour-intensive methods with limited analysis  In the surveys, question design and analysis does not sufficiently weed out the student biases, often leading to a popularity contest In the corporate world we get frequent and instant feedback while in education a teacher can teach for 20 years without knowing where to improve
4. Student feedback is important to all stakeholders within a school or university 4  Helps understand key strengths and areas for development  Motivates to work on self-improvement Teachers School management Students  Gives deep insight into the performance of the teachers and enables best practice sharing  Informs HR and training & development policies  Empowers to actively participate in improving their education
5. Our solution: smartschool 5
6. Smartschool is a web-based platform that allows schools to collect and analyse feedback from their students to improve teaching quality 6 ▪ The survey questions are designed based on scientific research and in collaboration with the regulator ▪ The school has a simple administration interface where it inputs the student details Phase 1: Survey Design ▪ Students log in to provide feedback on all their teachers twice a year ▪ The survey is fun, beautiful and intuitive, achieved with gamification elements ▪ Deep analytics draws out insights from the student responses ▪ Reports and dashboards are provided to the teacher and school management Phase 2: Student Surveying Phase 3: Analysis and Reporting
7. Smartschool has a winning set of features not offered by our competitors 7  Simple administration interface to input student data (and in the future link to school management information systems)  Beautiful gamified student survey pages to motivate students to fill out the surveys with enthusiasm  Sophisticated analytics and smart reporting to strip out biases (e.g. gender, age) from the results and give fair and actionable feedback to the teachers 1 2 3 NOTE: See the final slide for a list of the current solutions available on the market
8. The market is exciting 8  In the US there are 100k public schools, covering 50m students. The EU has 70m students, thus indicating that the total number of schools in our target markets is 250-300k schools.  If we assume that 50% of schools will use commercial feedback solutions priced at 500 EUR p.a. (low-end of the price range for student feedback solutions), the school market would conservatively be 75m EUR p.a. Business model  Due to the fragmentation of the market we will sell to municipalities, governments and other supra-school organisations  We will enjoy the first mover advantage in Europe and on success push into the US and later Asia
9. The long term plan is built around three market horizons 9 2014 2015 2016 2017 2018 Testing & design in LV Commercial sales in the EU US market entry Work on further Smartschool modules
10. The short term workplan will align with the school year 10 2014 2015 2016 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Launch commercial version Redesign and develop Analyse the results and collect feedback Run the second survey Design and develop the second version Analyse results and collect feedback from the schools Develop, implement and run the first survey Pitch to 10 test schools Design the initial prototype Activity Active sales
11. We have the right team to deliver smartschool 11 Leadership team Advisors and partners  Janis Strods – Anthropologist with extensive modelling experience, teacher at Teach for All in Latvia  Janis Gribusts – Ex Head of development at Lielvards (education system provider) with 3 years teaching experience  Ernests Jenavs – Ex-McKinsey strategy consultant, strong management, modelling and start-up experience  Rachel Levenstein – Survey Methodologist at Consortium on Chicago School Research  Liga Sausina – deputy head of Sigulda city council, responsible for education  Teach for All in Latvia (Iespejama Misija) – Progressive education NGO, advising us on question and analysis design  Mark Jenner – Strategy consultant at McKinsey & Company with strong education consulting experience  Edgars Zvirgzdins – Award- winning graphic designer with a range of start-up and corporate clients, including Bank of Latvia
12. Appendix 1: Competitor landscape 12 Competitor Description Markets Cost Website Panorama ED Boston-based start-up offering classroom-based paper and online based surveys to school districts USA Estimated at least 500$ per survey (1st year surveyed 1k schools, made 500k revenues) panoramaed.com Tripod Detailed survey developed by R F Ferguson and used by the Gates foundation in their MET project USA “Less than 5$ per student” tripodproject.org My Voice Non-pofit arm of Pearson – runs a survey to measure student aspirations USA, UK Not publically available myvoice.pearsonfoundatio n.org Youth Truth Non-profit survey to test overall school experience and collect feedback for teachers USA Not available publically youthtruthsurvey.org iKnowMyClass Formative course assessment that measures students' perspectives about themselves as learners, course content, and instruction. USA, UK 100$ per school registration + 1$ per student iKnowMyClass.com UK-based local tools for Ofsted evaluation A number of small local solutions in the UK to help schools with their accreditation UK 200-1000 GBP per survey forschoolseducation.co.uk meandmylifestyle.co.uk nfer.ac.uk