Holiday Campaign

Transcript

1. HOLIDAY CAMPAIGN OCTOBER –DECEMBER 14
2. Objective: •  To achieve 40 % sell through •  To increase traffic •  To increase sales •  To stand out with a different offer during the Holiday period •  To participate in the Global VM competition by creating the most attractive store and motivate staff. •  To Educate clients on Ecco Leather
3. ACTIVITY AND CONCEPT
4. Activity LOOK GOOD & FEEL GREAT Concept: •  Give staff the holiday feel and look to appeal to customers •  Staff can educate customers on how you can look good and feel comfortable with Ecco •  Give customers ideas as to how they can use the Holiday collection to create a look •  Give customers an incentive to buy
5. HOLIDAY LOOK BOOK “EXCLUSIVE HOLIDAY COLLECTION COMING SOON” TO BE DISTRIBUTED FROM NOVEMBER
6. GIFT WITH PURCHASE (TBC) Buy two items from our Holiday Collection and receive a Limited edition Ecco Clutch (whilst stocks last) We need help with the mechanics of this incentive. Do we need a license –if so how much is it for one store? Can we get around it using social media or any other tools? Ecco to cover cost of clutches
7. WIN a DRESS BY Danish haute couture designer, DAVID ANDERSEN David Andersen explains about his collaboration with ECCO: “When ECCO asked me to design a seasonal wrapping paper, I never hesitated. ECCO and I share the passion for overall quality - in materials, design and in every single detail. Our point of departure may be different, but at the end of the day, our joint mission is to design fashion products that combine premium comfort and high aesthetics.”
8. examples COMPETITION TO BE DECIDED
9. OUR STAFF
10. ME will participate in the Global VM competition to win Best Presented Store - Prize 1000EUR
11. WINDOWS
14. STAFF Holiday Uniform
15. GIFT WRAPPING SERVICE For main stores
16. EDUCATE
17. BAG DISPLAY FOR KEY STORES (TBC) In KEY Stores we will order a bag with all elements that make up a bag displayed on a table. This will enable staff to educate the clients on the value of the product – how many elements it takes to make a bag, how many hours work etc. This could also be a competition where clients need to answer questions and drop them into a box for a raffle to win a Holiday item or other incentive. (This would also enable us to collect data).
19. NEWSLETTERS
20. DATA SHARE We need your support to send newsletters to consumers to share information about our activities and Holiday collection. Please share your data or alternatively if you would like to do a market specific newsletter please write a job card with your specifications.
21. SOCIAL MEDIA
22. FACEBOOK APP WHAT IS YOUR ECCO STYLE? •  CLASSIC •  CONTEMPORARY •  PRACTICAL •  ON TREND •  INDIVIDUALIST YOUR STYLE IS BEING EXPLORED…
23. The app will match clients personality and bag type by asking them a series of multiple choice questions. At the end of the series of questions client will be matched with a bag – recommended ECCO products that match the bag to give a full look. FACEBOOK APP
24. MY ECCO STYLE IS CONTEMPORARY WOMAN Client will also be given the information about the Look Good & Feel Great incentive in store where they can enter their data in order to join the competition, and visit the store to see our new Holiday collection and activities. They will also be directed to the store locator and have the option to SHARE on their media pages.
25. ELLE ARABIA Main digital followers are KSA, UAE then Kuwait
26. editorial feature on ellearabia.com on one of the following pages: fashion/trends/ accessories (explanation of the new dimension of the brand/product line) Ideas for content welcome
27. YOUR SUPPORT AND FEEDBACK IS WELCOME