math. And make incredibly accurate predictions that make it sound to us like they have human level consciousness. That’s why we say’ please before we ask it to do something.
AI can recognize and understand, like a person, place, product, company, or idea. Think of it like this: • When you talk to ChatGPT and mention "Taylor Sheridan", the AI recognizes that as an entity: a famous person with lots of connected information, Actor, Screenwriter, Yellowstone, etc. • If you mention "Nike", the AI knows it’s a brand associated with shoes, athletes, and sportswear. Entities help AI understand what you’re talking about. They're like mental bookmarks in the AI’s brain that link to relevant facts, relationships, and context. This helps the AI give smarter, more accurate, and more relevant responses.
tokens (these can be words, parts of words, or even punctuation). Each token is turned into a number, known as an embedding, which represents its meaning. These embeddings are mapped in a space where similar meanings appear close together.
as being most relevant or meaningful at a particular moment. Example: If you're talking about apple in the context of smartphones, the AI knows the company Apple is more salient than the fruit. How it works: • AI models use context to figure out what concepts are most salient. • Salient entities or ideas are more likely to influence the AI’s response. • It's closely tied to attention mechanisms in models like GPT, which weigh, which parts of a sentence or conversation matter most. Think of salience as the AI asking: "What should I pay attention to right now?”
other websites), have very little impact on SEO, but a much bigger impact on GEO… LLMs derive their understanding of a brand’s authority from words on the page, from the prevalence of particular words, the co-occurrence of different terms and topics, and the context in which those words are used. Work to get your brand mentioned in the datasets that AI is trained on.
times your brand was mentioned in 10, 20 or 30 prompts. Average ranking for when it was mentioned. An AI visibility score where we use the number of mentions as well as where you were mentioned to come up with one number to track visibility.
How many of you have read on Linkedin - Something like this: ChatGPT is the new Google, here’s how to optimize for AI… Proceeds to List a bunch of classic SEO tactics about Well formatted Articles, Schema, Statistics, internal linking etc… The Moral of the Story: SEO Is still just as important as ever: However…
like Google’s NLP Entity Tool. This will show you what the LLMs are associating the responses with. This many times will bring up ideas that traditional keyword research would not have.
but proceed with caution, they are in the grey area and may not work long term. Most best X lists are play to play, and they are getting more expensive.
to Track 2. Run your Prompts with Search On & Search Off: 3. Check For Entities 4. Write the Comparison Articles 5. Optimize for SEO as always but with emphasis on, long form, add FAQs, Stats & Quotes. Not that we weren't already doing that but doubling down is the way to go. 6. Check the link references a. Many times they are top 10 lists b. Reddit threads c. Contact the websites to get listed. Most of the time it’s pay to play.
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![Comparison Pages & Best [X] Lists These are working now,](https://files.speakerdeck.com/presentations/4426ee84fda5490d841e3b3aceec33bd/slide_23.jpg){kind=link}
