an idea immediately from my brain into Solidworks to further refine it, I understand the need for conceptual sketching during discussions of ideas to agree on a basic premise. So, this quick sketch work is an example of what I would produce when conceiving my Gatorade® bottle design to communicate with co-workers. This concept’s main inspiration was a pump action shotgun. Shotguns have retained the same form for over a century due to its ability to finely stabilize a heavy object. Much like when shooting a target, a person pouring a beverage needs stability and comfort to pour a beverage without spilling or strain. My first concept seemed too literal and might conjure up negative constructs of violence, thus, I smoothed out the neck to a more traditional “milk bottle” form and also widened the hand grip to encourage a “cradling” gesture, which was more appropriate for the wide form, while retaining the intended 3 points of stability found on the shotgun. For the bottle cap, I wanted to do away with the horribly uncomfortable standard ridged bottle cap. My first idea was to make an ergonomic cog cap, but when rendered it appeared too bulky and thus expensive to make. So, instead, I looked to the simple wing nut design to create a similar ergonomic concept, but with a lower cost to manufacture. Credits: Shotgun, cog, and wing nut are sourced from Google Images.