Interactive Health Pitch

Transcript

1. H E A L T H H E A L T H
2. Who is Interactive Health? As the nation’s largest provider of flexible wellness solutions, Interactive Health provides scalable, outcome-based wellness programs to promote healthy living, behaviors and overall productivity.
3. Fig is a custom digital service company led by a team of innovators across strategy, design, creative and technology. Who is Fig?
4. The myinteractivehealth.com | My Results tab needs to reflect a more engaging and valuable member experience within the I.H. site framework in order to prevent unnecessary user drop-offs, drive behavioral changes and serve up relevant, targeted information related to HRA and biometrics results. Current Problem
5. Fig will provide a phased option beginning with a refresh that is complementary to the existing site, user friendly, interactive, visually appealing and personal. By applying various elements of UI/UX that are clean, modern and visually stimulating, the My Results tab will result in positive reinforcement and improved user engagement maintaining I.H’s competitive, future forward position in the marketplace.· Proposed Solution Phase 1 Design Refresh Roadmap Discovery Design Implementation Product Roadmap Development Iteration Phase 2
6. Design Refresh + Roadmap Discovery Phase 1
7. My Results Tab • Health History • My Personal Health Score • My Goal • My Lab Results • Risk Analysis
12. Design Process and Benefits of our Iterative Approach Process Benefits Simplified design elements to enhance the users experience throughout the site. Large hero images, customized call to actions and bold colors that will help drive the user through the site. Designs that give the user a consistent experience across all devices and screen sizes. Document Aesthetic & Brand Traits Improved Navigation & Story Frames Wire Frames & Pixel Designs Development Cycle
13. Phase II Interviews Tech Reqs Functional Reqs UX Reqs Visual Reqs Phase II Scope Phase II Kickoff Phase II 10/13 10/20 10/27 11/3 11/10 11/17 11/24 Q1 2015 Q2 2015 COE Checkin COE Checkin COE Checkin We are Here Sample Discovery Timeline
14. Phase 2 Design Implementation + Product Roadmap Development + Iteration
15. Phase 1 Current State Phase 2 Future Roadmap User receives notice to join myinteractivehealth.com Signs in an completes Health History survey Mobile app re-engages user via notifications Achieves Health Goals and personal connection with Health Support Network Example Future Roadmap
16. Technical Product Manager Drew Gilliam Lead Strategy Alex Balick Lead UX Ray Mayfield Lead Technology TBD Communication Brand Strategy User Experience Design Engineers Technologists Database User Interface Design Consumer Insights Process Dir., Client Development Heather Moss Relationship Management Product Direction Communication Planning Creative Assets Sample Fig Team
17. Based on current assumptions, Fig will apply the following blended rate: Phase 1 Discovery- $200/hour Estimated hours are TBD upon full definition of scope. Rate Card
19. Thank you. Heather Moss, Dir., Client Development | heather@figcompany.com | 847-612-3449 Drew Gilliam, Dir., Product | drew@figcompany.com | 312-436-1104
20. Research
21. 1. The initial (“internal”) trigger is a desire to lead a healthy and productive life. 2. The external trigger is the employer making this training mandatory or incentivizing particular actions. 3. Basic health screenings for a significant incentive (most common - biometric for $100+)(REVISE) 4. THIS IS WHERE OUR SOLUTION COMES IN (OUTLINE OUR SOLUTIONS FROM PHASE ONE MYRESULTS) (EXAMPLE: RESTRUCTURING “MYRESULTS” MADE INCENTIVES EASIER TO UNDERSTAND AND GAVE A NOTICABLE BUMP IN PARTICIPATION) 5. WHAT IS THE PLAN FOR THE REST OF THE SITE/ EXPERIENCE THAT WILL KEEP THE PARTICIPANT COMING BACK DAILY? (MOBILE? INSPIRATION TO FOLLOW) Phase One => Phase Two 1. Internal trigger—what does the user really want. 2. External trigger—what gets the user to the product? TRIGGER INVESTMENT 5. What is the ‘bit of work’ done to increase the likelihood of returning? VARIABLE REWARD 4. Is the reward fulfilling, yet leaves the user wanting more? ACTION 3. What is the simplest behavior in anticipation of reward? ONE TWO
22. Research and Discovery Finding inspiration for the future: • Millennials and health • Current apps and possible partners • Exploring beyond the category • Wellness and Lifestyle intersection • Competitive review
23. "Millennials are not only the healthcare consumers of the future, but – as many continue to or begin caring for their aging parents – the present as well," said Corey Schwartz, managing director of Communispace Health. "For brands seeking their business in traditional health sectors and beyond, it is critical to work with, not against, their unique set of healthcare values by embracing institutional aversion and self-reliance, providing tools for empowerment and connection, and expanding your own notions of health and wellness." When asked to define health and wellness on their own terms, Millennials place a “Work Life Balance” (49%) above: regular medical (44%) and dental (46%) checkups, health insurance (47%), vaccinations (39%), medication adherence (37%), routine self-exams (32%), and routine cancer screenings (23%) http://cdn2.hubspot.net/hub/373439/file-2096285649-pdf/Documents/HWOB_Infographic_F.pdf?t=1416321335375 Millennials and Wellness
24. http://cdn2.hubspot.net/hub/373439/file-2096285649-pdf/Documents/HWOB_Infographic_F.pdf?t=1416321335
25. Health/Wellness App Landscape
26. Category Independent Wellness Apps everest.com
27. Category Independent Wellness Apps wellmo.com
28. Wellness and Lifestyle
29. Competitive Set