Some Basics of Design

Transcript

1. (Some) Design Basics Thursday, November 29, 12
2. WARNING I'm just a designer, these are my tools and work ow. Use what works for you. Thursday, November 29, 12
3. <RANT> •Design is problem solving not "making it pretty" •Know your content rst •Always sketch/prototype rst and then build •Less is more Thursday, November 29, 12
4. “Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.” Antoine de Saint-Exupéry Thursday, November 29, 12
5. Typography Thursday, November 29, 12
6. 1 Serif + 1 Sans-Serif Thursday, November 29, 12
7. Sizes, proportions & distances matter Thursday, November 29, 12
8. RHYTHM •Type size + width + line-height •Find a scale and stick to for the project •Vertical Rhythm Thursday, November 29, 12
9. LINE LENGTH “The 66-character line (counting both letters and spaces) is widely regarded as ideal. For multiple column work, a better average is 40 to 50 characters.” Robert Bringhurst, The Elements of Typographic Style Thursday, November 29, 12
10. ~66 Characters p/ line Thursday, November 29, 12
11. LINE HEIGHT Thursday, November 29, 12
12. http://www.gridlover.net/ Thursday, November 29, 12
13. Vertical Rhythm Thursday, November 29, 12
14. http://24ways.org/2006/compose-to-a-vertical-rhythm/ Thursday, November 29, 12
15. TYPOGRAPHY •Proximity •Alignment •Contrast Thursday, November 29, 12
16. http://blog.typekit.com/2011/03/17/type-study-typographic-hierarchy/ Thursday, November 29, 12
17. http://blog.typekit.com/2011/03/17/type-study-typographic-hierarchy/ Thursday, November 29, 12
18. http://blog.typekit.com/2011/03/17/type-study-typographic-hierarchy/ Thursday, November 29, 12
19. http://blog.typekit.com/2011/03/17/type-study-typographic-hierarchy/ Thursday, November 29, 12
20. http://blog.typekit.com/2011/03/17/type-study-typographic-hierarchy/ Thursday, November 29, 12
21. Color Thursday, November 29, 12
22. COLOR •Color sets the mood •Don’t over do it Thursday, November 29, 12
23. Choose 1 Contrast and 1 Complementary Color Thursday, November 29, 12
24. http://colorschemedesigner.com/ Thursday, November 29, 12
25. Layout & UI Thursday, November 29, 12
26. Use a grid Thursday, November 29, 12
27. Thursday, November 29, 12
28. http://960.gs/ Thursday, November 29, 12
29. GOLDEN RATIO Thursday, November 29, 12
30. Interactive Thursday, November 29, 12
31. Wikipedia AFFORDANCES “[Q]uality of an object, or an environment, which allows an individual to perform an action.” Thursday, November 29, 12
32. http://paaralan.blogspot.com/2010/09/affordance-and-educational-games.html Thursday, November 29, 12
33. Make sure people understand what & when to click Thursday, November 29, 12
34. FITT’S LAW Time that takes to move to an object is a function of the target size and distance to it. Thursday, November 29, 12
35. WHAT’S EASIER? Thursday, November 29, 12
36. Make click areas bigger Thursday, November 29, 12
37. HICK’S LAW The time to make decisions increases with the number of decisions available. Thursday, November 29, 12
38. O er few choices or only the essential ones Thursday, November 29, 12
39. Questions? Thursday, November 29, 12