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Finn-PPC-Presentation.pdf
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GregFinn
November 20, 2024
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Finn-PPC-Presentation.pdf
GregFinn
November 20, 2024
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Transcript
Unconventional PPC Tactics That Deliver Unparalleled Results Greg Finn CYPRESS
NORTH Speakerdeck.com/gregfinn @gregfinn @gregfinn
So many ways to do PPC!
New Customer Prioritization
New Customer Prioritization
PMax with Product Feed Only
PMax with Product Feed Only Campaign Type Clicks Cost Revenue
ROAS “Smart Shopping” PMax Product Feed Only 14,891 $74,618 $446,720 599% Standard Shopping 16,985 $92,069 $404,722 440% 30 Day Period 10/16-11/14, Google Ads only
Page Feed PMax
Page Feed PMax 30 Day Period 10/16-11/14, Google Ads only
Campaign Type Clicks Cost Revenue ROAS PMax Page Feed 3,847 $22,195 $74,313 335% Standard DSAs 2,798 $16,475 $34,298 208%
YouTube Placements
YouTube Placements a) Scrape YouTube b) Scrape the SERPs &
filter out YT
YouTube Placements
YouTube Placements
YouTube Drive Conversions
YouTube Drive Conversions Campaign Type Clicks Cost Revenue ROAS Drive
Conversions YT Campaign 7,376 $11,857 $28,459 240% Jan 1 - October 30 2024, Google Ads only
Dynamic Remarketing on MSFT
Dynamic Remarketing on MSFT October 1-31 2024, Google Ads only
Campaign Type Clicks Cost Revenue ROAS Dynamic Remarketing Search Campaigns 1,033 $10,912 $54,396 499% Other Search Campaigns 11,769 $54,404 $212,759 377%
Portfolio Bid Caps
Portfolio Bid Caps
Brand Inclusion - Higher tROAS
Brand Inclusion
Brand Exclusion - High $ or # Customers
Brand Exclusion
Broad Match For Lead Generation
Broad Match For Lead Generation Broad Phrase & Exact
Multiple PMax Efforts w/Same Content
Multiple PMax Efforts w/Same Content Campaign Type Approved Apps Cost
Per Approved App Search 34 $746 PMax 187 $455
Multiple PMax Efforts w/Same Content
Demand Gen - Remarketing Only
Demand Gen
Dumb Broad Match
Dumb Broad Match
Requirement: The Fitting
Get more of this every week!
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Connect: me @gregfinn podcast @marketingoclock agency @cypressnorth