Solving Problems with Search

As seen on http://connect.icrossing.co.uk

Transcript

1. Solving Problems with Search Joe New @itsjoenew
2. People prefer making informed decisions
3. People prefer making informed decisions purchases
4. When people want information, they search Its why its awesome for marketers
5. But we could do this so much better
6. Other sites are informing and helping users at the top end of the purchase funnel, when they make decisions. We should be there.
7. bed sizes ikea bed sizes buy beds online ottoman beds ottoman beds features complete beds mattress types buy complete beds beds with mattress divan sets drawers rubbish bed collection bulky waste collection brighton buy beds delivered argos beds delivery john lewis £250 divan bed divan bed bad points complete beds from ikea white company complete beds john lewis divan set A record of the searches I made before buying my bed My purchase journey
8. bed sizes ikea bed sizes buy beds online ottoman beds ottoman beds features complete beds mattress types buy complete beds beds with mattress divan sets drawers rubbish bed collection bulky waste collection brighton buy beds delivered argos beds delivery john lewis £250 divan bed divan bed bad points complete beds from ikea white company complete beds john lewis divan set My purchase journey Some have clear purchase intent
9. bed sizes ikea bed sizes buy beds online ottoman beds ottoman beds features complete beds mattress types buy complete beds beds with mattress divan sets drawers rubbish bed collection bulky waste collection brighton buy beds delivered argos beds delivery john lewis £250 divan bed divan bed bad points complete beds from ikea white company complete beds john lewis divan set My purchase journey Then you can include the traditional “short tail” queries
10. bed sizes ikea bed sizes ottoman beds features mattress types rubbish bed collection bulky waste collection brighton argos beds delivery divan bed bad points The remainder are purely informational
11. bed sizes ikea bed sizes ottoman beds features mattress types rubbish bed collection bulky waste collection brighton argos beds delivery divan bed bad points Some are brand specific
12. bed sizes ikea bed sizes ottoman beds features mattress types rubbish bed collection bulky waste collection brighton argos beds delivery divan bed bad points Others are about types of product
13. bed sizes ikea bed sizes ottoman beds features mattress types rubbish bed collection bulky waste collection brighton argos beds delivery divan bed bad points With others, I just have a problem to solve
14. To get users to purchase, we will need to solve their problems.
15. Some sites Are really good at this…
16. bed sizes ikea bed sizes ottoman beds features mattress types rubbish bed collection bulky waste collection brighton beds delivery divan bed bad points
17. bed sizes ottoman beds features divan bed bad points
18. mattress types
19. rubbish bed collection bulky waste collection brighton beds delivery
20. Happy, satisfied, informed users commit faster.
21. Take out the obstructions, and give your customer room to make the purchase.
22. Thank you.