"Light Rises from the East" - Opportunities in the Orient for Payments

Discover more about the payment opportunities in the Orient region.

Transcript

1. “Light Rises from the East” Opportunities in the Orient for Payments Barbaros Özbuğutu CEO & Co-Founder iyzico 6th April 2016
2. 2 Orient – Countries and Market Overview 16 countries Turkey, Iran, UAE Largest E-Commerce Countries $40b E-commerce Sales in 2015 45% E-Commerce Growth in 2015 410m Population Turkey Iran Saudi Arabia Egypt Syria Iraq Jordan Kuwait UAE Oman Yemen Bahrain Qatar Cyprus Israel Lebanon
3. Cyprus Saudi Arabia Egypt Syria Iraq Jordan Kuwait UAE Oman Yemen Israel Lebanon Bahrain Qatar Middle East – Territory Without Turkey & Iran
4. Middle East – Internet & E-Commerce Stats 128m Internet Users 58m Mobile Internet Users 250m Population 35m Online Buyers $19bn E-Com Sales
5. 5 Middle East – Cash on Delivery Remains King 32% 9 % Credit Card Penetration Egypt KSA Credit Card Penetration Kuwait UAE 67% 75% Ratio of 80% 20%
6. Turkey & Iran have different payment dynamics Turkey
7. Turkey – Internet & E-Commerce Stats 46m Internet Users 17m Online Buyers 79m Population 10m Mobile Buyers 36m Mobile Users
8. 8 Turkey – Payment Stats 58m Credit Cards 112m Debit Cards 2.2m POS Terminals Ranks  #1   Source: http://webrazzi.com/2015/12/03/bkm-turkiye-banka-karti-ve-kredi-karti-siralamasinda-birinci-siraya-yukseldi/
9. Turkey – E-Commerce Market Growth (bn $) 1.6%  of   Total  Retail
10. 10 of E-commerce Transactions are made by Credit Cards 85% Online Payments use Instalment Option 65% Turkey –Cards Dominate Online Payments Traditional Credit Cards are not sufficient in Turkey
11. 11 Loyalty Scheme • Installments • Loyalty Points • Cash-Back Rewards • Special Discounts • Travel Benefits • Merchant-specific Campaigns (Retail, Travel, Fuel, Entertainment, etc) e.g. Card Family – Bonus Turkey – Local Bank-Driven Card Programs
12. 12 Instalment Period (3/6/9 instalments) Credit Card Family which offers the instalment Turkey – Online spending driven by Instalments of online purchases are instalment transactions 65% Instalment offers are key driver for E-Commerce growth
13. Iran Iran –The Next Big Thing?
14. Iran – Internet & E-Commerce Stats 47m Internet Users 80m Population $6bn Digital Sales 29m Mobile Internet Users 32m Age Group 15-34
15. 15 Iran – Strong local card network: Shetab • International credit cards are not accepted in Iran of online purchases are Local debit transactions 100% 231mio debit cards
17. 17 Enter the fastest growing e-commerce region Turkey Iran
18. 18 Enter the fastest growing e-commerce region Turkey Iran 400m 93m Internet Users Local Cards
19. 19 Key Takeaways • Strong and persistent cash culture in MENA • Turkey & Iran with high local card penetrations • Loyalty cards with installments are driving E-Commerce growth in Turkey • International card schemes are not accepted in Iran • Shetab Network with 231 Million Cards
20. iyzico – at a glance • Founded in 2013 • Investors • Over 5.500 Live Merchants • Unique acquirer for local card schemes in Turkey & Iran • Cross-border E-Commerce enabler for the Orient
21. 21 iyzico – contact CONTACT barbaros@iyzico.com