PIXO

PIXO Deck 3

Transcript

1. Building upon the success of smart speakers • Pixo is a smart display combining: • Wi-Fi, cloud-based services; • voice control; • AI with machine learning; and • an integrated mobile app • Driving this hardware is integrated firmware securely linked to our social IoT platform • Our IoT platform is comprised of two experiences § One private, for personal pictures; and § The other a social-based discovery engine that brings the world’s images together • This comprehensive viewing experience combines image search by subject and a platform for recognizing and rewarding visual content creators and story tellers PAGE 1 – STRICTLY CONFIDENTIAL
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3. Today, images and photos dominate our digital lives O P P O R T U N I T Y Spent on Instagram each day Photos taken every year 24minutes Photos uploaded to Facebook daily 350million 1.2trillion PAGE 3 – STRICTLY CONFIDENTIAL
4. The photos we share and consume have an increasing influence on who we are O P P O R T U N I T Y They Shape our Identities And Inspire our Passions Reinforce our Relationships PAGE 4 – STRICTLY CONFIDENTIAL
5. And the content players in this space are a tremendous force in our culture O P P O R T U N I T Y They introduce new vocabulary into our language, stimulate global trends, and convey new ideas PAGE 5 – STRICTLY CONFIDENTIAL
6. O P P O R T U N I T Y But until now, this visual culture has been confined to our devices PAGE 6 – STRICTLY CONFIDENTIAL
7. Solution PAGE 7 – STRICTLY CONFIDENTIAL
8. S O L U T I O N Our mission is to get the most powerful visual content out of our phones and into our lives PAGE 8 – STRICTLY CONFIDENTIAL
9. S O L U T I O N Pixo is a social photo platform designed for display 1. Create, share, and discover only the most curated, frame-worthy photo albums 2. Seamlessly push albums to Pixo frames and Pixo enabled displays 3. View images in dimensions and display modes that are optimized for viewing PAGE 9 – STRICTLY CONFIDENTIAL
10. An elegant, high-quality frame sets the precedent for the category With home furnishing-inspired form and finishes, Pixo ushers in a new category of digital decor. Voice activation keeps the screen clean and reduces friction in the experience. PAGE 10 – STRICTLY CONFIDENTIAL
11. Keep up with mom and dad Photos from your parent’s trip to Rome auto-populate on your frame from the other side of the world. S O L U T I O N PAGE 11 – STRICTLY CONFIDENTIAL
12. See the wedding from every angle Guests post photos to Instagram using the #CheersToA&J, which feeds to the Pixo frame in the reception area. S O L U T I O N PAGE 12 – STRICTLY CONFIDENTIAL
13. Reframe your feed A small frame with a gentle glow scrolls through your Instagram feed as you relax in your dorm. S O L U T I O N PAGE 13 – STRICTLY CONFIDENTIAL
14. Showcase your latest obsession The Best of the Moomins scrolls through alongside your eclectic art collection in the living room. S O L U T I O N PAGE 14 – STRICTLY CONFIDENTIAL
15. Clear differentiation from existing platforms FROM TO An endless feed of selfies and memes The post: an individual idea or moment in time Photo scale and quality designed for scroll Content confined to your device An engine for discovery of curated albums The channel: a set of thoughtfully curated images on a theme Resolutions / modes designed for display Content pushed into your life PAGE 15 – STRICTLY CONFIDENTIAL
16. Capturing uncharted territory at the intersection of existing markets Turning our biggest competition into our partners. Their growth fuels our own. PAGE 16 – STRICTLY CONFIDENTIAL
17. S O L U T I O N Our goal is to join the ranks of Instagram, YouTube, and Pinterest as a global community for self-expression and inspiration. PAGE 17 – STRICTLY CONFIDENTIAL
18. Two-pronged targeting strategy designed to both drive frame sales and app engagement 65M Target US households1 19M (29%) Would buy a Pixo at an average price of $2492 1 Neilsen/Claritas Prizm segments 2 2017 market research PAGE 18 – STRICTLY CONFIDENTIAL
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