Made to Stick: Insights from Levelwing

Learn how to better communicate ideas both internally + externally so that they are understood and carried out properly. This presentation gives a quick overview of the insights found in Chip + Dan Heath’s book Made to Stick.

Transcript

1. MADE TO STICK: MAKING GOOD IDEAS BETTER Insights gleaned from Made to Stick by Chip + Dan Heath
2. §  Making ideas more concrete + cohesive §  Communicating ideas in shorter, more effective language (whether internal + external) §  Making ideas “sticky” to your audience WHAT’S THE BIG IDEA?
3. 3 WHAT MAKES AN IDEA STICK?
4. 4 ü  Pays Attention ü  Understands ü  Remembers ü  Cares/Believes ü  Is Able to Act IDEAS STICK BECAUSE THE AUDIENCE:
5. 5 A FEW SIMPLE RULES
6. 6 Find the CORE KEEP IT SIMPLE DON’T dumb it down
7. 7 USE YOUR UNCOMMON SENSE FIGHT THE CURSE OF KNOWLEDGE Anticipate what your audience will ask or get hung up on Answer questions as though You’re learning it for the first time Make it apply to them Be proactive
8. 8 How do you make it relate to your audience? MEMORY HOOKS: §  Appeal to the senses (how a watermelon tastes) §  Appeal to the emotions (your childhood memories) §  Make it concrete (really, really concrete) The more hooks, the more memorable an idea will be. FIGHT THE CURSE OF KNOWLEDGE
9. 9 Who can speak to your message? How can you enhance credibility for this person? How can you make their message concrete? Example: 1) The NBA lectures new players on the dangers of HIV/AIDS 2) The NBA hires women to flirt with players one night, leave + come to a staff meeting the next morning wherein they tell the players they are HIV positive. CREDIBLE MESSAGING
10. 10 They listened. They understood. They care. Now what? GIVE YOUR AUDIENCE A WAY TO ACT UPON WHAT THEY HAVE JUST LEARNED. MAKE IDEA ACTIONABLE
11. THANK YOU