As marketers and advertisers, we spend time and energy crafting our content, ads and messaging. We try to convince people to believe our stories, prefer our brands, click our listings, engage, and convert. But people are only part of our audience. Increasingly, they’re not even the most significant part. Maybe they’re not even the most important part. Because to reach those people – to gain access to an audience and a market – we need to first convince systems, search engines, and social sites that our brands and our content are a good fit. We need to market to machines.
Schema.org gives us access to a rich language for doing that, but barely anybody’s going beyond the basics. They’re chasing rich snippets and fancy search results but missing the bigger picture. You’ll need to level up your structured data game, to access tomorrow’s markets. You’ll need to understand how to visualize connected data, build sophisticated entity graphs, and think like a search engine.
jonoalderson
hide2kano
matleenalaakso
yasslab
fullfull
miyayou
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residentniigata
uranoken
cbtlibrary
2720japanoke
classijp
hirokiyamazaki
koic
malarkey
lauravandoore
addyosmani
scottboms
palkan
marcelosomers
akosma
soudai
schacon
bryan
panda_program
jnunemaker