Improving Business Intelligence through Data

While many businesses are actively collecting powerful data from various sources, they do not always have the internal resources or knowledge to maximize the potential at their fingertips. Bryan Cherok’s presentation will explore 1) sources of data, 2) data relationships, 3) business questions that can be answered through data, 4) Actionable results (both online and offline) that can be leveraged from data.

On February 21, 2013, Bryan Cherok, Group Director at Levelwing spoke to members of the Association of Information Technology Professionals (AITP) about taking a data driven approach to Business Analytics + Intelligence. Learn more about our recent speaking engagements and how you can book to speak: http://ow.ly/kjwA2

Transcript

1. IMPROVING BUSINESS INTELLIGENCE THROUGH DATA February 21, 2013 ASSOCIATION OF IT PROFESSIONALS
2. AGENDA 2 - Introduction - Business Intelligence - Data - Business Questions - Actionable Insights - Who is Levelwing
3. 3 BUSINESS INTELLIGENCE
4. WHAT IS BUSINESS INTELLIGENCE? 4 Transforming raw data into MEANINGFUL AND USEFUL information using a set of: -methodologies -processes -architectures -technologies
5. WHY BUSINESS INTELLIGENCE? 5 Business intelligence helps IDENTIFY, AND DEVELOP potential business opportunities Support BETTER business decisions
6. DECISION MAKING 6 Historical Current Future
7. DATA SOURCES 7 What sources of raw data are available? -Internal -External
8. INTERNAL DATA SOURCES 8 Businesses collect large amounts of data from many different internal sources -sales (POS) -customer -website -warehouse -manufacturing -HR
9. EXTERNAL DATA SOURCES 9 The world around us is constantly collecting data: -price of raw goods -condition of economy -competitor actions -weather -government legislation -census
10. RELATIONSHIP OF DATA SOURCES 10 Businesses do not live in a bubble, to develop the whole picture organize + analyze both external and internal data. Internal External
11. DISPARATE DATA 11 Data Business
12. Data Custom Database Business DISPARATE DATA 12
13. BUSINESS QUESTIONS 13 The aggregated data will help us answer: -where have we been? -where are we now? -where are we going?
14. BUSINESS QUESTIONS 14 What specific questions can business intelligence answer? -projected revenue and return - how to reduce costs - how to improve process - if/how sales are affected by external factors
15. ACTIONABLE INSIGHTS 15 Take historical data, current state + projections to make better and more informed decisions
16. ACHIEVE WHAT COULD BE TM We capture, aggregate, INTERPRET + ACT upon data to solve business challenges, ultimately leading to greater CLARITY + PROFITABILITY.
17. LIKE WHAT YOU SEE? WANT TO SEE MORE? Visit our sponsors at Levelwing.com At Levelwing, we specialize in interpreting data and providing you with applications (and not just graphs) that can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENT RECRUITMENT. We help companies utilize data to OPERATE WITH GREATER CLARITY + PROFITABILITY. Bottom line, we move your business forward by helping you make sense of your data so that you can ACHIEVE WHAT COULD BE. For additional information, please contact: STEVE PARKER, JR. Co-Founder & Managing Partner steve@levelwing.com 1 + 843.631.4587 20