PRACTICES Donates at the leadership level Personally asked the internal campaign leader to lead effort Provides time, support and resources to the campaign committee Provides time and personal visible support to employee meeting Set time and date or dates where CEO/ management can attend/endorse the company’s involvement with the campaign. Invite United Way representative to speak on behalf of the United Way Campaign leader explains campaign strategies and how to donate Inform employees about Giving Guide (donate value of one hour of their time each month) COMMITTED CEO GROUP MEETING COMMITTED CAMPAIGN LEADER Leader gives own involvement with time and personal gift This could be in the form of campaign committee representing all departments or a small group of fellow associates to help with the activities. COMMITTED CAMPAIGN STRUCTURE This could be a short presentation to the leadership team by the CEO and a United Way representative during a regular leadership team meeting. Team leaders should be asked to give at this meeting. COMMITTED AND INFORMED LEADERSHIP/MANAGEMENT TEAM ENSURE ALL EMPLOYEES ARE CONTACTED AND ASKED TO PARTICIPATE Through email, letters, or group presentations THANK/ RECOGNIZE THOSE WHO HELP MAKE THE CAMPAIGN A SUCCESS Examples: Thank you lunch, recognize departments, pass out incentive gifts, CEO sends out thank you memo. ENCOURAGE ENGAGEMENT THROUGHOUT THE YEAR Examples: new hires can sign up for payroll deduction, Day of Caring, Sub for Santa, and other volunteer activities
DO? Mesa United Way supports Mesa children in three areas HEALTH Childhood Literacy Helps childhood literacy through book distribution and tutoring EDUCATION Social and Emotional Health Provides support for foster families and individuals experiencing homelessness FINANCIAL STABILITY Financial Stability Helps individuals and families become financially stable HELEN'S HOPE CHEST/FOSTER 360 Helen's Hope Chest and Foster 360 serve families of foster and kinship children and well as foster youth in group homes. We provide clothing and basic needs including back to school supplies, birthday gifts and Christmas presents. Foster 360 navigators act as life coaches and mentors to youth aging out of foster care to give them the best chance of success as they become adults. HOW IS MY DONATION USED? WHAT PERCENT OF MY DONATION GOES TO THE PROGRAM? 100% of your donations to Mesa United Way goes directly to support local programs in Mesa and the East Valley. If you direct your gift to a United Way partner agency or other nonprofit, 100% of your donation is directed to that organization. Donations not directed to another nonprofit are used wherever they are needed ,most in the community to support health, education, and financial stability through United Way programs and partner agencies. MESA VETERAN'S RESOURCE CENTER Mesa Veterans Resource Center (MVRC) provides a centralized location in Mesa offering comprehensive resources to access services and personal assistance with employment, soft skills training, resume building, benefit claims and counseling, healthcare, transportation, workshops, homelessness, and mental health. VOLUNTEER INCOME TAX ASSISTANCE - VITA Mesa United Way is the major partner in our community with the federal Volunteer Income Tax Assistance program, which provides expert tax-preparation services free of change to low- and moderate-income households. VITA ensures that tax returns are prepared accurately and that these individuals and families receive all the tax benefits to which they are entitled, including the Earned income Tax Credit, which provides a check to qualified households even if no taxes were paid. 12 BOOKS/MESA YOUTH UNITE 12 Books and Mesa Youth Unite provide books, tutoring and food to children most at risk of low literacy rates and summertime hunger. We know it is important for children to have the food they need to to allow their minds to learn to read so we provide summertime weekend snack packs. We give out books of their choosing to inspire the love of reading and learning and help those children still struggling with extra help during the summer and online reading tutoring year round. AMERICORPS Mesa United Way has teamed up with AmeriCorps, the federal program that encourages national and community service while providing valuable job trainingService priorities include education, health care, the environment, veterans and economic opportunities.
Campaign Kick-off virtually by setting up an employee video call. Invite all employees to join online. Be sure to invite your CEO or senior leadership to share why they give. Invite a United Way Representative to speak about how donations help the community during your kick-off call or other team meetings. If applicable, ask United Way to set up an online giving website to collect donations in place of pledge forms and cash donations. After the kick-off, send an email to employees with directions of how to donate, a message from a senior leader asking employees to donate, and information about United Way. Provide employees with additional information about United Way through printed materials or other employee communication methods (intranet, screensavers, message boards, etc) Share United Way videos through email communications throughout the campaign How is my donation used Bedtime Stories South Franklin Community Center EveryDay Strong Help Me Grow 211 1 2 3 4 5 6 Invite employees to participate in online activities to help them learn about United Way. Offer small prizes as an incentive for those who donate and play. 7 United Way trivia is a set of 10-15 questions about United Way and its partner agencies. We will provide the document with the questions and answers so that you can send them out via email to your employees. United Way Trivia “Can You Hear Me Now?” is one of the best online games for team building. You play this game in a virtual conference room, and nominate one person to be the speaker and the rest are artists. The speaker uses an image provided by United Way, and the goal is to describe that image in such a way that the artists can draw it successfully. Can You Hear Me Now- United Way addition You start with a bingo board that has a number of action items or accomplishments on it. Bingo-United Way Addition
designed to help your employees get to know United Way by accomplishing tasks that inform them more about what United Way is all about. Once someone completes BINGO, handing out some sort of prize or incentive may be a good idea. If you are wanting some United Way swag, your United Way representative can deliver it to your office or wherever you need. TRIVIA This activity is designed to create a fun, competitive way to get employees involved with what United Way is all about. Trivia questions can be sent out everyday that your company is running the campaign. The campaign leader may send out an email with 1-2 questions a day with the first person responding with the correct answer will get a prize. If you are wanting United Way swag, a representative can provide it for you. CAN YOU HEAR ME NOW? This activity may be a little more difficult to accomplish with a big group. It is designed for small groups done over video chat. For this game United Way has provided several stock photos that represent the 3 focus areas. Health, Education, Financial Stabiltity. HOMELESSNESS BOARD GAME Grab a pair of dice and print this board game for an exercise in empathy. MAKING CHOICES GAME If you had a "15 candy budget" to spend every month how woudlyou spend it? What would your priorities be? Place the required number of candies to indicate your spending choices. You have to make a choice for each category (you can't skip any categories). You are married; you both work and have a son, 14 and a daughter 9. Once your budget has been allocated your have some unexpected expenses: You have a child get sick and you don't have health insurance (you must remove 2 candies to pay the Dr.) Next your spouse just got laid off (you must now remove 4 candies). Adjust the rest of the budget as needed.
TWITTER SIGNED UP FOR THE EMAIL NEWSLETTER DONATED TO UNITED WAY OR A LOCAL CHARITY PLAYED A GAME WITH A CHILD IN YOUR LIFE VISITED MESA UNITED WAY WEBSITE SIGNED UP FOR DAY OF CARING 2020 FOLLOWED UNITED WAY ON YOUTUBE SENT AN ENCOURAGING MESSAGE TO A LOVED ONE READ A BOOK TO A CHILD IN YOUR LIFE FOLLOWED MESA UNITED WAY ON INSTAGRAM FREE SPACE FOLLOW MESA UNITED WAY ON LINKEDIN ENCOURAGED A COWORKER TO DONATE TO UNITED WAY WATCHED MUW CAMPAIGN VIDEO WATCHED OUR TAX CREDIT VIDEO FOLLOWED UNITED WAY ON FACEBOOK
What program provides books to children K-3 to help improve childhood literacy A: United for Growth Q: What program matches professional coaches with emerging leaders in nonprofits to build leadership skills to make those organizations stronger? A: 125 Q: If you donate 25 dollars to United Way, how many people can you feed. A: Woman United Q: What Mesa United Way affinity group is made up of women and raises money for women and children to improve their lives A: City of Mesa Q: Who does Mesa United Way partner with to provide short term hotel stays to people experiencing homelessness? A: Mesa Youth Unite Q: What United Way program uses young AmeriCorps members to tutor youth at risk of summer slide during the in partnership with agency partners. A: VITA (Volunteer Income Tax Assistance) Q: Which program provides free tax preparation assistance to families and individuals? A: Helen's Hope Chest-Jakelle's Christmas Box Q: What program helps foster and kinship children's families by providing gifts at Christmas time? A: Mesa Veteran's Resource Center Q: What United Way program works with Veteran's to recieve full military benifits as well as great jobs at great pay. A: AmeriCorps Q: What Mesa United Way program hires experienced community members to help other nonprofits get experienced workers at a great value Q: How does Mesa United Way raise the majority of funds it uses to strengthen the community? A: Workplace giving A: Health, Education, Fianancial Stability Q: What are the 3 focus areas within United Way? A: Foster 360 Q: What program gives foster children the opportunity to work with trained professionals to improve their ability to develop a positive attitude towards their future and an empowered life as successful adults? A: Builds programs for fill gaps in the safety net B: Financially support effective programs in our community. Q: How does Mesa United Way help our community through your generosity? A: Helen's Hope Chest Q: What program provides hope to children and teens in foster and kinship care by meeting their basic needs through our special boutique 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
PERSON TO BE THE SPEAKER AND THE REST ARE ARTISTS. THE SPEAKER USES ONE OF THE IMAGES PROVIDED OR YOU CAN FIND YOUR OWN. THE GOAL IS TO DESCRIBE THAT IMAGE IN SUCH A WAY THAT THE ARTISTS CAN DRAW IT SUCCESSFULLY. How to Play
United Way funds education and financial stability in our local community. WHAT IS A NEW HIRES PROGRAM? WHAT INFORMATION SHOULD I SHARE WITH NEW EMPLOYEES? One way to increase employee engagement at your company and support our community is by starting a New Hires Program to encourage recently hired employees to sign up for payroll deduction donation to United Way. A New Hires Program is a great addition to your annual campaign and can be especially helpful for companies who hire employees throughout the year. Mesa United Way supports Mesa and surrounding areas with access to Health, Education and Financial Stability. What does United Way do? HOW DO I IMPLEMENT A NEW HIRES PROGRAM? To set up a successful New Hires Program as part of your campaign: Confirm with your company’s HR payroll, that new employees can sign up for payroll deduction donations and when those new donations will start being deducted. Determine the best way to capture employee pledges. Ask United Way for paper pledge forms or an online pledge site that can be open all year. In your new employee welcome packet or emails include information about United Way such as Directions on how to sign up for payroll deduction or make a one time donation. Include a QR code or link to allow employees to sign up easily or include a paper pledge form. United Way campaign flyers and materials (can be requested from United Way) A letter from the CEO invite employees to give and sharing by your company supports community giving During an employee orientation show United Way videos or allow the campaign leader or other company leadership to speak why your company supports the community. Be sure to point out materials in the packet and how employees can sign up to give. Create a timeline to follow up with employees after orientation to remind them to sign up by a certain time. Provide both your HR/payroll team and United Way with the pledge forms new employees filled out. If you asked United Way to run your online pledging system, discuss with your United Way rep the timeline to review these pledges and send to your company payroll. Thank your employees for participating 1. 2. 3. a. b. c. 4. 5. 6. 7. 1 2 3 HEALTH Early Education Provides support for foster families and individuals experiencing homelessness EDUCATION Social and Emotional Health Helps childhood literacy through book distribution and tutoring FINANCIAL STABILITY Financial Stability Helps individuals and families become financially stable 100% of your donations to Mesa United Way goes directly to support local programs in Mesa and surrounding areas. If you direct your gift to a United Way partner agency or other nonprofit, 100% of your donation is directed to that organization. Donations not directed to another nonprofit are used wherever they are needed most in the community to support health, education, and financial stability through United Way programs and partner agencies. How are your donations used? Visit the Mesa United Way YouTube channel to share a variety of videos about how United Way and employee donations make a difference. Share a Video This is a customizable letter that can come from the CEO of your company or the CEO of Mesa United Way. Both are included in this packet. Welcome Letter
sample letter you can use to welcome new employees: (DATE) Dear (PERSONALIZE) , Congratulations on your new job! You are joining a company committed to the well-being of our shared community. We are so grateful for (COMPANY NAME) , which is a strong partner with United Way. Together, we are mobilizing your colleagues’ caring power to change lives throughout the East Valley. You can be a part of the meaningful and lasting change (COMPANY NAME) is striving for in our community through partnership with United Way. No matter the size, your donation will change lives. With just a few dollars per paycheck you can improve childhood education, youth social and emotional health, and family financial stability. For example your donations can provide the following: $5/paycheck*: 43 books to build a child’s personal library or 60 meals for families and individuals struggling financially. $10/paycheck*: 28 meals delivered to homebound seniors (one meal a day for nearly a month) or 10 outfits for a foster or kinship youth. *26 pay periods per year At United Way, we are careful stewards of your generosity. With our transparent process, your investment goes toward proven programs that tackle the East Valley's toughest challenges. We work with our business, nonprofit and government partners to create community initiatives focused on Health, Education and Financial Stability. Companies like (COMPANY NAME) are a vital part of this process, bringing a valued perspective to the table. Welcome to (COMPANY NAME)! You are a member of an organization that is part of the positive change in our community. Join us as we work together toward a community where everyone can succeed in school, work and life. Sincerely, President & CEO
Way funds health, education, and financial stability services for children, families, and individuals in our local community. Below is more information about implementing a continuous giving campaign this year during the COVID-19 pandemic to help our community today and into the future. WHAT IS CONTINUOUS GIVING? Continuous giving is an easy way to continue your campaign during this community crisis. This allows your current payroll donors the option to keep their payroll donations in place until you run a traditional campaign again. WHAT WILL I NEED TO DO TO IMPLEMENT A CONTINUOUS GIVING CAMPAIGN? To set up a successful continuous giving campaign: Dear [Donor], Thank you for your contribution of $[x] per paycheck to Mesa United Way. Your donations from last year help provided after-school education programs to children, shelter to families expierencing homelessness, guidance to children aging out of foster care, and financial help to families. This year, in place of our traditional campaign activities and meetings, [Company] will allow you to continue your prior payroll deductions for the next year. If you would like to direct your gift to a nonprofit other than Mesa United Way or change the amount of your donations per paycheck, please respond to this email with your charity of choice. If you do not have any changes to your donation, you do not need to take further actions. All donations will continue as set up last year, unless you note changes by [date]. New and continuing donations for this year will start being deducted from your paycheck starting [date]. We would like to invite you to consider increasing your payroll deduction to support other families and individuals in our community who may be struggling during this time. Thank you for joining with other [Company] employees to give back to our community! Sincerely, [Campaign Leader/Payroll Manager] WHAT ARE THE BENEFITS OF CONTINUOUS GIVING? Your employees can still support United Way and our community during this challenging time without your workplace needing to host a full, traditional campaign. It is easy for your donors, as their pledge will continue automatically and they will not need to take any further action unless they choose to opt out or increase their gift amount. Obtain current payroll deduction donors from your Payroll/ HR team and confirm a continuous giving policy can be implemented at your workplace. Send an email/letter (see sample on right) to each payroll donor outlining the following: Last year’s payroll pledges will be rolled over for this coming year’s campaign, unless the donor contacts you to opt out by X date Invites donors to continue to their payroll deduction with the option of increasing the donation amount Donors will need to re-designate where the donation goes (local agency, 501c3), or it will be directed to United Way for wherever it is needed most in our community Return the final list of employees with their payroll pledge amounts and designations (if any) to the United Way. Be sure to update any donors that have left the company. Inform your company payroll contact to change any deductions. 1. 2. a. b. c. 3. 4. WHAT IF I WANT TO POSTPONE OUR CAMPAIGN? Our community’s nonprofits need your support now more than ever. Continuous giving is an important way to bridge the time gap between your organization’s last United Way campaign and your next one. If you would like to postpone your campaign, please work with your United Way representative to determine the best option for your company. United Way has a sample email you can use to alert your donors:
our team to help kick-off (Company)’s annual United Way campaign. At (Company), we believe that giving is a personal choice. That's why we commit the time and resources to give you the opportunity of find out more about Mesa United Way. All we ask is that you open your heart and your mind in order to make an informed giving decision. We look forward to addressing your questions at the company kick-off. (Company) and Mesa United Way have worked together as a team for years to help provide the basic health and human services to our friends and neighbors in need. One of the many advantages of giving to United Way is the assurance that your contribution is used in the most effective way possible in our community. United Way keeps administrative costs to a minimum and local volunteers make funding decisions after a thorough review of each agency's budgets and programs. United Way is helping where help is needed most! Plus, please remember that (Company) offers employees the convenience of giving through payroll deduction. (Describe how many pay periods per year, when payroll deduction starts, etc...) This makes contributing to United Way a little bit easier and more convenient for all of us. When one of our volunteers approaches you to ask for a contribution, please be generous. United Way is the best opportunity we have to keep our community strong and healthy. Thank you in advance for your consideration, and for helping (Company Name) Live United. Sincerely,(CEO / Manager) Dear Contributor: Because you cared, someone you know will be helped by a United Way agency. Because you cared, help will be there, where help is needed most. It takes every one of us to build a better community. Thank you for doing your part, and for helping (Company Name) Live United. Sincerely,(CEO / Manager) (or Campaign Coordinator) SAMPLE LETTERS Here are several letters to help you as you work on your campaign. Please feel free to adapt them to suit what works best for you and your team. below is a sample letter from our CEO, your CEO as well as thank you letters. We also have sample letters on our Workplace Giving website to help you with weekly communication. www.mesaunitedway.org/campaigntoolkit CEO Letter to Employees Contributor Thank you letter Contributor Thank you letter Dear <<NAME>>, Thank you for your pledge to our United Way campaign, and for stepping up to BE THE GOOD in our community! Because of you, children will have access to early education and programs to help them grow; parents will be better able to provide housing and healthy, nutritious meals to their families; and older adults will have the resources to live independently. Because of you, those in need will be able to SEE the good in our community. We at (XXX Company) are proud of the commitment you made. You have really made a difference this year. Thank you again for supporting the MUW Campaign. Sincerely,<<CEO & ECC Names>>
you work on your campaign. Please feel free to adapt them to suit what works best for you and your team. below is a sample letter from our CEO, your CEO as well as thank you letters. We also have sample letters on our Workplace Giving website to help you with weekly communication. https://www.mesaunitedway.org/workplacegiving/ Dear [Name], For nearly one hundred years, Mesa United Way has responded to the critical needs in our community; from assuring migrant children had clothes and food to supporting our Veterans with navigation services. This year we need your help during our Mesa United Way annual campaign. Devoted, passionate people like you, representing the diversity of Mesa, are needed to help Mesa United Way raise awareness and dollars to address our most pressing concerns. Our community partners are difference makers, empowering MUW to make a difference for those who find themselves struggling through these difficult times. Your role as a community member is to educate, energize and encourage action among your peers and fellow employees by sharing why charitable giving is important to you and to Mesa. It will require your time and talents to communicate the need to those around you. Your commitment to assist will directly impact Mesa United Way’s ability to help those in need, and you will know the satisfaction of making an impact in our community, both individually and corporately. Mesa United Way is incredibly grateful for the support of [Company]. Through partnerships like this, we are able to create pathways of change and hope for others in our community. Thank you for your efforts. Sincerely, Mark Young President/CEO Mesa United Way MUW CEO Letter to Employees
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