living in metropolitan Kenya. KidsCodelab exists as a bridge between opportunities in STEM and the large pool of untapped tech talent among underserved children in rural Kenya. Placing your child at an advantage point for the future of work. A future workforce with applicable skills. Mission Vision PAGE 2 OF 15
education for underserved children in rural and peri-urban Kenya, leveraging open source educational tools to equip children with technical, entrepreneurial and employability skills relevant for jobs of tomorrow. PAGE 3 OF 15
unleashing the best potential in their children. Company Values 01 02 PAGE 4 OF 15 Working together as a team, valuing diverse perspectives, and fostering a culture of cooperation and inclusivity. Taking ownership of our actions and responsibilities, delivering on commitments, and learning from mistakes. Collaboration Accountability Putting the needs and satisfaction of customers at the forefront of decision- making, providing exceptional service. Customer Focus 03
Computer Science. Worked for Safaricom PLC, Mozilla Foundation as an Open Lead, pioneered a coding bootcamp at LakeHub. A Learning Experience Designer with training from Shapers, Netherlands. Chris Otta CEO & Founder KidsCodelab PAGE 5 OF 15
children, even in rural Kenya Scarcely distributed, with majority of talented children in rural and peri-urban Kenya unable to access STEM education Talent Opportunity Thousands of dreams remain shuttered as more and more rural children are locked out of life- transforming educational opportunities Transformation PAGE 7 OF 15
million Kenyans live in rural areas; 42% are children aged 0-17 years. From 15 million children aged 0-17 years living in rural Kenya Of the 11 million children multi-dimensionally poor and lacking access to basic services PAGE 8 OF 15 Total Available Market (TAM) Serviceable Available Market (SAM) Serviceable Obtainable Market (SOM) 4 million children living in rural areas with access to basic services, including education
2 Solution 3 We source for and identify young tech talent by partnering with rural community organizations that support education programs for children. We deploy highly qualified instructors to serve as technical trainers and mentors to the children in sparking interest in STEM learning. Through hands-on learning, we continuously monitor and evaluate a child’s cognitive development in STEM skills acquisition and connect them with career growth opportunities. Scout Engage Deploy
of programming and computational thinking in a fun and engaging way. Build on foundational skills and introduce more complex programming concepts. Beginner Intermediate Deepen programming knowledge and work on more challenging projects. Advanced Prepare students for junior STEM roles and further education in computer science. Pre-professional
our clients to teach coding to underserved children aged 5 to 17 years as an entry point to pursuing STEM- related career paths, including software engineering, Game Development, Internet of Robotic Things, machine learning and Artificial Intelligence, and UI/UX design. PAGE 11 OF 15
trained 60 children averaging 13 years from the Homabay cluster on responsive web design basics. Each child developed and hosted 5 web design projects publicly accessible on GitHub. Partnered to enrol 20 girls from Compassion International Kenya, Homabay cluster to the Technovation Challenge, mentoring the girls to build digital solutions to local community problems and compete on a global stage. Compassion International Kenya (2024) Customer Satisfaction Revenue Growth Global Shapers Nairobi Hub (2025) Child Development
including Learning Experience Design (LXD) principles, ensures we curate learning experiences not only focused on teaching but on learning STEM skills, and creating relevance and meaning to program participants in the learning process. By training our users to leverage open source learning tools, we ensure continued access to high-quality learning at reduced costs. PAGE 14 OF 15