Portugal Ventures Travel Sherpa Panel Pitch

Transcript

1. Accelerated by: YOUR GLOBAL EXPERTS IN LOCAL TRAVEL
2. Jake’s Story.
3. This is Jake.
4. When Jake was in Portugal...
5. When Jake was in Portugal...
6. When Jake was in Portugal...
7. When Jake was in Portugal...
11. But what if Jake didn’t have a local friend?
12. Maybe he would have had a generic vacation, like many others... Boring travel is boring...
13. It’s not easy to find cool stuff to do in other countries. ?
14. And that’s where we come in...
15. Travel Sherpa is going to be your local friend. And that’s where we come in...
16. We are an online travel agency that aggregates local tourism products, curated by experts.
17. Integrated Booking System We are an online travel agency that aggregates local tourism products, curated by experts.
18. Integrated Booking System We are an online travel agency that aggregates local tourism products, curated by experts. Expert Travel Advice
19. Integrated Booking System We are an online travel agency that aggregates local tourism products, curated by experts. Expert Travel Advice Focused Niche Approach
20. If someone is a...
21. If someone is a...
22. If someone is a...
23. Travel Sherpa can make it happen. Then...
24. marketSIZE
25. portugal marketSIZE
26. marketSIZE 2012
27. marketSIZE 2012 14 Million
28. marketSIZE 2012 14 Million 8,5 Billion
29. marketSIZE 2012 7,5% annual growth. 14 Million 8,5 Billion for the next three years.
30. marketSIZE niche?
31. marketSIZE 62% of market niche? the long tail
32. marketSIZE 62% of market niche? 9 Million the long tail
33. marketSIZE 62% of market 9 Million niche? 5,7 Billion the long tail
34. north america + europe 2012 marketSIZE
35. europe 340 Billion marketSIZE
36. europe 340 Billion 118 Billion america north + marketSIZE
37. europe 340 Billion 118 Billion america north + = 457 Billion marketSIZE
38. How do we make money? ? .
39. How do we make money? Commissions.
40. How do we make money? Hotels Activities Restaurants Others…
41. How do we make money? Hotels Activities Restaurants + + + Others…
42. How do we make money? Hotels Activities Restaurants + + + Others…
43. How do we get to customers?
44. How do we get to customers? multiNICHE s t r a t e g y
45. multiNICHE s t r a t e g y What is a Multi Niche Strategy?
46. multiNICHE s t r a t e g y Mass Market 100%
47. multiNICHE s t r a t e g y Mass Market 100% Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% vs.
48. multiNICHE s t r a t e g y Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% Divide market into addressable segments.
49. multiNICHE s t r a t e g y Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% Divide market into addressable segments. More objective measurability.
50. multiNICHE s t r a t e g y Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% Divide market into addressable segments. More objective measurability. Easy to identify promotion channels.
51. multiNICHE s t r a t e g y Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% Divide market into addressable segments. More objective measurability. Easy to identify promotion channels. Diversified approach with less risk.
52. multiNICHE s t r a t e g y Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% Divide market into addressable segments. More objective measurability. Easy to identify promotion channels. Diversified approach with less risk. drawbacks?
53. multiNICHE s t r a t e g y Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% Divide market into addressable segments. More objective measurability. Easy to identify promotion channels. Diversified approach with less risk. drawbacks? Requires a certain amount of scale.
54. multiNICHE s t r a t e g y Niche Strategy 9% 4% 15% 5% 19% 9% 10% 15% 13% Divide market into addressable segments. More objective measurability. Easy to identify promotion channels. Diversified approach with less risk. drawbacks? Requires a certain amount of scale. Each segment requires a specific approach.
55. multiNICHE s t r a t e g y Experts Travel
56. multiNICHE s t r a t e g y + Experts Product Travel Specific
57. multiNICHE s t r a t e g y Promotion + + Targeted Experts Product Travel Specific
58. birdwatching
59. birdwatching 2,5 Million in Germany.
60. birdwatching 2,5 Million in Germany. 3 Million in the UK.
61. birdwatching 2,5 Million in Germany. 3 Million in the UK. Partnership with .
62. birdwatching 2,5 Million in Germany. 3 Million in the UK. Partnership with .
63. golf
64. golf surf
65. golf surf shopping
66. golf surf shopping urban art
67. golf surf shopping urban art
68. theTEAM
69. theTEAM 4 members.
70. theTEAM 20 years accumulated experience. 4 members.
71. theTEAM 20 years accumulated experience. multi million euro businesses. 4 members.
72. theTEAM Gil Belford CEO & Strategy
73. theTEAM Gil Belford CEO & Strategy Maria Neves Product
74. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing
75. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX
76. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX futureHIRES
77. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX Pedro Martins CTO futureHIRES
78. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX Pedro Martins CTO António Sérgio Senior Developer futureHIRES
79. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX thePARTNERS thePARTNERS Pedro Martins CTO António Sérgio Senior Developer futureHIRES
80. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX thePARTNERS thePARTNERS Pedro Martins CTO António Sérgio Senior Developer futureHIRES
81. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX thePARTNERS thePARTNERS Pedro Martins CTO António Sérgio Senior Developer futureHIRES
82. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX thePARTNERS thePARTNERS Pedro Martins CTO António Sérgio Senior Developer futureHIRES
83. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX thePARTNERS Pedro Martins CTO António Sérgio Senior Developer futureHIRES
84. theTEAM Gil Belford CEO & Strategy Maria Neves Product Augusto Homem de Mello Marketing Ricardo Oliveira Design & UX thePARTNERS Pedro Martins CTO António Sérgio Senior Developer futureHIRES
85. ourADVISORS
86. ourADVISORS Fernando Completo Professor at ESHTE
87. ourADVISORS Fernando Completo Professor at ESHTE Eduardo Gomes Assoc. Partner at Deloitte
88. ourADVISORS Fernando Completo Professor at ESHTE Eduardo Gomes Assoc. Partner at Deloitte António Quina Tourism Entrepreneur
89. currentSTATUS
90. currentSTATUS Started in March.
91. currentSTATUS 1000€ own investment. Started in March.
92. currentSTATUS 1000€ own investment. Prototype in September. Started in March.
93. Graduated in October. currentSTATUS 1000€ own investment. Prototype in September. Started in March.
94. Graduated in October. currentSTATUS 1000€ own investment. Prototype in September. Started in March. in November. Speakers from Google, IDEO, Amazon, European Space Agency.
95. nextSTEPS
96. nextSTEPS
97. nextSTEPS
98. nextSTEPS customer DEVELOPMENT
99. nextSTEPS customer DEVELOPMENT validate UNIT ECONOMICS
100. nextSTEPS customer DEVELOPMENT validate UNIT ECONOMICS develop PRODUCT PLATFORM
101. nextSTEPS customer DEVELOPMENT validate UNIT ECONOMICS develop PRODUCT PLATFORM expand OTHER MARKETS
102. nextSTEPS customer DEVELOPMENT validate UNIT ECONOMICS develop PRODUCT PLATFORM expand OTHER MARKETS 600.000€
103. whyWE DO IT
104. curious? talk to us afterwards. /theportugueser @ThePortugueser hello@portugueser.com
105. Q&A YOUR GLOBAL EXPERTS IN LOCAL TRAVEL