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Avatar for Harini Shivaram Harini Shivaram
September 07, 2024
9

Application of data science in market analysis W.R.T consumer packaged goods

Avatar for Harini Shivaram

Harini Shivaram

September 07, 2024

Transcript

  1. ON-DEMAND CONSUMER INSIGHTS Helps in uncovering deep insights on what

    matters most: who’s driving category growth, where they're spending, and how their behaviors will trend. Provide granularity by geography, demographic, and sub- industry to moving clients from insight to action with lightning speed. Through ConsumerWise a 360° view of the consumer through the combination of experts and advisors, a growing suite of proprietary insights products and resources, and clear and timely perspectives.
  2. ACCELERATING PATHS TO GROWTH Consumer portfolio, innovation & desgin 1

    2 3 M&A Practice Green building business & Leap new business building Clients are supported in activating a full range of growth levers, including expanding core businesses, innovating into adjacent markets, and igniting breakout opportunities. Capabilities and ecosystems are developed to drive sustainable, profitable growth at a faster pace.
  3. MAXIMIZING REVENUE POTENTIAL Collaboration with CPG clients focuses on shaping

    commercial strategy across portfolios, categories, and brands. Advanced analytics drive the process, enabling the development of better products, more effective pricing strategies, optimized marketing activities, improved promotions, and smarter shelf investments.
  4. DELIVERING VALUE WITH MARKETING Digital and analytics in consumer NeXT

    - next generation e-commerce Growth, Marketing & Sales in consumer Innovation with CPG clients focuses on delivering cutting-edge marketing solutions that enhance brand building and loyalty. By upgrading core technologies and implementing advanced digital capabilities, consumer engagement is optimized across various platforms, from direct-to-consumer channels to the Metaverse.
  5. TRANSFORM OPERATIONS FOR IMPROVED PERFORMANCE Partnering with CPG clients involves

    readying and automating supply chains, store operations, and product optimization. From design to implementation, data and AI are embedded into sourcing, manufacturing, and operations, driving growth in today’s complex environment. Spend analytics Operations CPG In response to consumer demand and competitive pressure, consumer-packaged- goods companies are calling on their operations capabilities to do more with less. At the same time, operations need to stay agile to support innovation and manage complexity. Spendscape by McKinsey is a Software as a Service (SaaS) analytics platform that gives you a comprehensive understanding of your procurement spend—with insights that lead to better decisions, more innovation, and growth.
  6. Clients are supported in their transition to green initiatives, unlocking

    opportunities in the global shift toward sustainability. This involves launching eco-friendly products, rethinking packaging and supply chains, and accelerating the growth of green startups. GROW THE BUSINESS WHILE HELPING THE PLANET
  7. Organizations are transforming their models to address challenges such as

    digital disruption, sustainability, and the "Great Attrition." This involves fostering critical new skills, flattening hierarchies, and creating workplace environments designed to attract and retain top talent. GAIN ORGANIZATIONAL AGILITY FOR BUSINESS RESILIENCE