Youth for Tourism Brand Identity Guide

Brand Identity guide I made for a Branch of the company I worked for.

Transcript

1. Brand Identity Guide YOUTH4TOURISM
2. Brief A bold, simple identity for the programme that has stand-out value in a myriad of applications. It should hold appeal for B2B and B2C audiences. 1
3. Contents 1. Logo Specifics 2. Logo Variations 3. Colour Specifications 4. Typography 5. Applications 6. Logo Applications With Partners 2
4. Logo Specifics Logo Mark Primary Mark 3
5. Logo Variations | Standard 4
6. Logo Variations | Brand comes alive 5 Creative Rationale To bring the very solid, simple logo alive we propose allowing the fills of the primary mark itself (not the holding shape) to give it real freedom and energy: not dissimilarly to the MTV logo rationale. It can be shweshwe in some applications, graffitti-filled on youth recruitment ads, pink on World AIDS Day, etc. (A battery of pre-ap- proved fills can be created for roll-out).
7. Colour Specifications HEX #EBAF40 #000000 CMYK 1 | 41 | 90 | 0 0 | 0 | 0 | 100 RGB 245 | 165 | 35 0 | 0 | 0 6 The excitement factor can be a huge variation of textures and fills, see Logo Variations
8. Typography Primary Font Raleway (ExtraBold) This font will be used for headings and logo type only and is derived from YES primary typeface. Secondary Font Helvetica Neue This font will be used for bodycopy text only 7
9. Applications | Outdoor and Ambient 8 Note: Applications are for indicative purposes only, not final layouts
10. 9 Note: Applications are for indicative purposes only, not final layouts Applications | Stationery
11. Applications | Apparel 10 Note: Applications are for indicative purposes only, not final layouts
12. Applications | Devices 11 Note: Applications are for indicative purposes only, not final layouts
13. 12 Logo Applications | With Partners
14. Stimulating tourism | Creating jobs | Building prosperity By Shasa Nyatanga YCC@tilt.co.za