August 2023 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey August 2023
2. SUMMARY • The group of general viewing channels in August began to grow (plus 0.82 p.p., share 46.15%), the group remains on the first place. • In second place is the group of entertainment channels, whose viewing share in August fell by 1.26 pp. and amounted to 15.83%. • The group of movie channels is in third place, the group's viewing share was at the level of 11.59% (plus 0.52 p.p.). • Part of a group of documentary channels remained almost unchanged and the group ranks fourth with an indicator of 6.47%. • Group channels news, which viewing share was 5.37%, which is 0.41 p.p. below the indicator in July, was in fifth place. In sixth place is the group of TV series channels (viewing share of 5.18%, plus 0.16 p.p.), and in seventh place is the group of children's channels (viewing share of 3.46%, a decrease of 0.12 p.p.). • In eighth place was a group of sports channels (viewing share in August increased by 0.73 percentage points to 2.24%). • The viewing share of the music channels group decreased by 0.06 p.p. to 1.50%, and the group moved to ninth place. • The group of regional channels holds the tenth place with an indicator of 1.01% (minus 0.33 pp).
3. TV channels groups by genres 45,33 17,09 11,07 6,48 5,78 5,02 3,59 1,51 1,57 1,33 1,23 46,15 15,83 11,59 6,47 5,37 5,18 3,46 2,24 1,5 1,01 1,2 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Movie Documentary News TV Series Children's Sports Music Regional Others TV channels groups by genres, Shr % July August
4. Channels of general viewing, August 2023 • STB channel led the group (viewing share 8.98%, an increase of 0.57 pp ) in August. • Novy Kanal (viewing share increased by 0.29 percentage points ) ranks second with a viewing share of 8.62%. The STB channel generated 720,700 contacts, while the New Channel generated 794,000 contacts. • Channel 2+2 was in third place with a viewing share of 7.30% (plus 0.61 pp and 825.5 thousand contacts). • Channel 1+1 Ukraine ranks fourth, adding 0.08 percentage points in August . (viewing share 5.92%, number of contacts with the channel – 721.6 thousand). • ICTV channel in August decreased by 0.13 pp . and is in fifth place with a rate of 5.74% (550.3 thousand contacts generated), and 1+1 Marathon channel is in sixth place with a rate of 5.41% (minus 0.16 p.p. , 621.8 generated thousands of contacts). 5.41 million contacts with viewers' devices in August.
5. Channels of general viewing, Shr%, August 2023 8,98 8,62 7,3 5,92 5,74 5,41 2,2 1,09 0,36 0,35 0,11 0,08 0, 0, 0, 0,00 3,50 7,00 10,50 STB New channel 2+2 1+1 Ukraine ICTV 1+1 Marathon NTN Inter K1 Channel 5 K2 DOM Teleuniverse NASHE DobroTV Channels of general viewing, Shr%, August 2023
6. Channels of general viewing, average time spent, August 2023 01:14:15 00:58:09 00:47:31 00:54:51 01:03:37 00:53:45 00:55:50 00:36:00 00:22:58 00:20:38 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB New channel 2+2 1+1 Ukraine ICTV 1+1 Marathon NTN Inter K1 Channel 5 Channels of general viewing, Ats, August 2023
7. Channels of general viewing, coverage, August 2023 720 681 793 395 825 494 721 596 550 310 621 808 312 481 284 793 181 168 144 880 97 289 117 295 38 605 2 970 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 STB New channel 2+2 1+1 Ukraine ICTV 1+1 Marathon NTN Inter K1 Channel 5 K2 DOM Teleuniverse NASHE DobroTV Channels of general viewing, Cov# (A-approximation), August 2023
8. General viewing channels, weekdays • On weekdays in August, STB has taken the first place. • Novy Channel is in second place. • 2+2 is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 2+2. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, August 2023 • Viasat Kino HD channel took first place in August (viewing share 1.28%, growth by 0.21 p.p. ). In total, more than 30.5 thousand unique contacts with viewers' devices connected to IPTV|OTT platforms watched the Viasat TV channel Kino HD throughout Ukraine for a month with an average viewing rate of 1 hour 29 minutes. • Hollywood HD channel with an indicator of 1.17% (minus 0.01 p.p. , the number of contacts – 132 thousand) ranked second in the group. • The third place in the group is held by the Viasat channel Kino Megahit (viewing share 0.88%, growth by 0.03 p.p. ), which was contacted by 31.7 thousand viewers' devices. • 4ever Cinema channel is in fourth place (viewing share 0.86%, number of contacts with the channel – 69 thousand). • 4ever Drama channel (viewing share decreased by 0.04 pp to 0.68%) took fifth place - the channel had 59.2 thousand contacts with viewers' devices in August. The group of movie channels had 2.33 million contacts with viewers' devices in August.
11. Movie channels, Shr%, August 2023 1,28 1,17 0,88 0,86 0,68 0,63 0,61 0,59 0,58 0,55 0,52 0,44 0,41 0,39 0,35 0,34 0,28 0,27 0,24 0,23 0,00 0,35 0,70 1,05 1,40 Viasat Kino HD Hollywood HD Viasat Kino Megahit 4ever Cinema 4ever Drama Hollywood 4ever Theater Enter-film Viasat Kino Action CINE+HIT CINE+ HD Cinema Fantasy Cinema Comedy Viasat Kino Comedy A.M .C. Cinema Action Cinema Megahit Kinowood Viasat Kino W orld CINE+ LEGEND Movie channels, Shr%, August 2023
12. Movie channels, average time spent, August 2023 01:29:08 00:26:42 00:54:34 00:32:28 00:30:49 00:21:47 00:33:49 00:32:29 00:59:47 00:21:38 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Viasat Kino HD Hollywood HD Viasat Kino… 4ever Cinema 4ever Drama Hollywood 4ever Theater Enter-film Viasat Kino Action CINE+HIT Movie channels, Ats, August 2023
13. Entertainment channels, August 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 5.75% (a decrease of 0.60 pp ), generating 676.1 thousand contacts with viewers' devices throughout Ukraine. Average viewing time channel ICTV2 was 49.6 minutes. • TET channel is in second place with a viewing share of 5.37% (minus 0.07 p.p. ). • KVARTAL TV channel is in third place with a share of 1.58%. There was a TET channel 761.4 thousand contacts, KVARTAL TV channel - 318 thousand. • Sonce channel was in fourth place with a share of 1.09 % (minus 0.01 pp), and OCE-TV channel was in fifth place with a share of 0.79% (minus 0.17 pp ). In general, the group of entertainment channels gained 2.81 million contacts with viewers' devices during the month.
14. Entertainment channels, Shr%, August 2023 5,75 5,37 1,58 1,09 0,79 0,45 0,28 0,25 0,08 0,07 0,06 0,03 0,01 0,01 0,01 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 ICTV2 TET KVARTAL TV Sonce OCE (QTV) TLC Fox Life M ega Trophy Food Network Rybalka TV Continent E M ilady_Televisio FAST&FUN BOX HD 7D7 Entertainment channels, Shr%, August 2023
15. Entertainment channels, average time spent, August 2023 00:49:39 00:40:52 00:37:20 00:47:57 00:31:58 00:48:52 00:26:33 00:16:46 00:11:11 00:33:06 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 TET KVARTAL TV Sonce OCE (QTV) TLC Fox Life M ega Trophy Food Network Entertainment channels, Ats, August 2023
16. Children’s channels, August 2023 • Plus Plus channel increased in August by 0.03 p.p. _ to the level of 1.54 %, and the channel remains in the first place, generating 300.9 thousand contacts. • Nickelodeon channel (viewing share decreased by 0.06 pp to 0.32%) took second place, and Cartoon Network channel (share of 0.26%, minus 0.01 p.p. ) ranks third, respectively. Nickelodeon channel generated 80.7 thousand contacts, and Cartoon Network – 39.4 thousand. • Fourth place goes to the Nick channel Jr, which received a viewing share of 0.25% (minus 0.03 p.p. ), and the number of contacts with the channel was 37.7 thousand. A total of 958,000 contacts with viewers' devices took place with children's channels during August.
17. Children’s channels, Shr%, August 2023 1,54 0,32 0,26 0,25 0,22 0,19 0,18 0,08 0,08 0,07 0,05 0,05 0,03 0,03 0,03 0,02 0,02 0,02 0,02 0,01 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Cartoon Network Nick Jr Nicktoons Pixel Cine+ Kids Boomerang NIKI Junior DuckTV ZOOM NIKI Kids Кіноказка Duck TV Plus Povniy Mult MultStream TIJI English Club TV HD Gulli Girl BabyTV Children’s channels, Shr%, August 2023
18. Children’s channels, average time spent, August 2023 00:54:33 00:46:05 00:51:05 01:13:32 01:14:11 00:35:07 00:34:38 01:00:18 00:53:48 00:39:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUSPLUS Nickelodeon Cartoon Network Nick Jr Nicktoons Pixel Cine+ Kids Boom erang NIKI Junior DuckTV Children’s channels, Ats, August 2023
19. Sports channels, August 2023 • Setanta Sports HD holds the first place in August (viewing share increased by 0.26 pp to 0.70%). • Eurosport 1 takes second place with a viewing share of 0.38% (plus 0.14 p.p. ). Setanta Sports HD received 259.7 thousand contacts with viewers' devices, 106.4 thousand viewers' devices contacted the Eurosport 1 channel. • Setanta Sports Plus (viewing share in August 0.24%, minus 0.06 p.p., number of contacts with the channel – 109.3 thousand.) occupies the third position. • The fourth place is occupied by Eurosport 2 channel with a viewing share of 0.19% and 98.4 thousand contacts. • Ukrainian Premier League 1 ranks fifth with a viewing share of 0.11% and 35.9 thousand contacts. In total, the group of sports channels generated about 1.17 million contacts with viewers' devices in a month.
20. Sports channels, Shr%, August 2023 0,7 0,38 0,24 0,19 0,11 0,1 0,08 0,07 0,07 0,05 0,00 0,70 1,40 Setanta Sports HD Eurosport 1 Setanta Sports Plus Eurosport 2 UPL 1 XSPORT Megogo Football 1 Sport 4 Xsport+ UPL 2 Sports channels, Shr%, August 2023
21. Sports channels, average time spent, August 2023 00:29:51 00:34:23 00:22:49 00:20:16 00:19:21 00:14:25 00:21:07 00:29:53 00:13:41 00:09:40 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Eurosport 1 Setanta Sports Plus Eurosport 2 UPL 1 XSPORT Megogo Football 1 Sport 4 Xsport+ UPL 2 Sports channels, Ats, August 2023
22. News channels, August 2023 • In first place is Kanal 24 , whose viewing share in August increased by 0.23 percentage points up to 2.12% (the channel received 187.2 thousand contacts and an average viewing time of 1 hour and 5 minutes). • The share of viewing of the Espresso channel, which was in second place, decreased by 0.08 p.p. to 0.92%. The channel received 174.4 thousand unique contacts in August and an average viewing time of 37.3 minutes. • PRYAMIY channel showed a viewing share of 0.90% (minus 0.04 p.p. ), and ranks third with 177.6 thousand contacts. Average viewing time was 39.8 minutes. • The fourth place is behind Unian TV channel - the viewing share is 0.45% (plus 0.21 p.p. ), the number of contacts with the channel is 214.8 thousand. • In fifth place was UA:FreeDOM (viewing share decreased by 0.21 pp to 0.39%), which generated 23.5 thousand contacts. The total number of contacts across Ukraine in August was 1.37 million with viewers' devices.
23. News channels, Shr%, August 2023 2,12 0,92 0,9 0,45 0,39 0,27 0,11 0,05 0,05 0,04 0,04 0,01 0,01 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espreso TV PRYAM IY Unian TB UA:FreeDOM Apostrophe TV Channel 8 Obozrevatel TV Euronews PravdaTUT Suspilne Novyny BBC W orld News M y-Ukraine 100% NEW S 4 Channel BUSINESS D1 News channels, Shr%, August 2023
24. News channels, average time spent, August 2023 01:05:28 00:37:17 00:39:52 00:20:40 00:48:54 00:26:47 00:09:53 00:12:33 00:14:32 00:09:50 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espreso TV PRYAMIY Unian TB UA:FreeDOM Apostrophe TV Channel 8 Obozrevatel TV Euronews PravdaTUT News channels , Ats, August 2023
25. Documentary channels, August 2023 • History channel remains in first place in the group , whose share decreased to 1.08% (a decrease of 0.04 percentage points , the total number of contacts with the channel is 159.8 thousand), and DISCOVERY CHANNEL takes the second position in the group with an indicator of 1.07% (plus 0.15 p.p. ). The number of contacts of the channel with viewers' devices throughout Ukraine amounted to 94.3 thousand. • NATIONAL GEOGRAPHIC took third place with a viewing share of 0.70% (added 0.03 pp ). • Nat Geo Wild (viewing share of 0.68%, plus 0.07 p.p. ) is in fourth place, and Discovery Science channel is in fifth place with a rate of 0.56% (no changes). The average viewing time of TV channels - leaders of the group in August was: History -50.7 minutes, DISCOVERY CHANNEL - 40.6 minutes, NATIONAL GEOGRAPHIC - 31.3 minutes. In general, the group of cognitive channels generated 2.56 million contacts with viewers' devices in August.
26. Documentary channels, Shr %, August 2023 1,08 1,07 0,70 0,69 0,56 0,42 0,27 0,18 0,17 0,15 0,13 0,10 0,10 0,09 0,08 0,07 0,06 0,06 0,06 0,05 0,05 0,04 0,04 0,03 0,03 0,03 0,03 0,03 0,02 0,02 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo Wild Discovery Science History 2 Suspilne Culture Travel&Adventure Animal Planet Viasat History Viasat Explore CEE Investigation Discovery Viasat Nature CEE EKO-TV Trophy EPOCH Rybalka TV Travel Channel HD Kus Kus NAUKA Fauna 1AUTO One Planet Travelxp HD DACHA 6SOTOK Da Vinci Learning Terra Utravel Chemodan TV Documentary channels, Shr %, August 2023
27. Documentary channels, average time spent, August 2023 00:50:46 00:40:42 00:31:19 00:35:01 00:35:06 00:39:58 00:15:53 00:24:29 00:19:36 00:54:24 00:46:32 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo W ild Discovery Science History 2 Suspilne Culture Travel&Adventure Anim al Planet Viasat History Viasat Explore CEE Documentary channels, Ats, August 2023
28. TV series channels, Shr %, August 2023 1,91 1,28 0,47 0,44 0,39 0,29 0,19 0,1 0,00 0,35 0,70 1,05 1,40 1,75 2,10 Bigudi Comedy Central FILM UADRAMA FOX Star Family Bolt Epic Drama Dorama TV series channels, Shr %, August 2023 • The group of TV series channels in August is led by the Bigudi channel, which viewing share increased by 0.12 percentage points up to 1.91%, and which generated 274.9 thousand contacts with viewers' devices. • Comedy Central channel is in second place, which viewing share increased by 0.12 p.p. to 1.28%. • The third place is taken by FILMUADRAMA channel with a viewing share of 0.47% (unchanged). In total, the group of series channels gained 1.71 million contacts with viewers' devices throughout Ukraine.
29. TV series channels, average time spent, August 2023 00:57:30 00:41:50 00:31:19 00:28:33 00:30:10 00:29:35 00:59:31 00:34:01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 Bigudi Comedy Central FILM UADRAMA FOX Star Family Bolt Epic Drama Dorama TV series channels, Ats, August 2023
30. Music channels, Shr%, August 2023 • M1 takes the first place - its viewing share remained at 0.01 p.p. to 0.43%, on the second - M2 channel (the share increased to 0.26%). • 4ever music channel is in third place with a viewing share of 0.22%. In total, the group received 808.7 thousand contacts with viewers' devices in August. 0,43 0,26 0,22 0,21 0,07 0,06 0,04 0,03 0,03 0,03 0,00 0,15 0,30 0,45 0,60 M1 M2 4ever music EU Music UAMusic MTV Hits InRating MTV 00s MTV 90s clubMTV Music channels, Shr%, August 2023
31. Music channels, average time spent, August 2023 00:40:36 00:32:42 00:31:27 00:38:21 00:24:27 00:31:34 00:12:13 00:25:54 00:21:23 00:21:08 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 4ever music EU M usic UAM usic M TV Hits InRating M TV 00s M TV 90s clubM TV Music channels, Ats, August 2023
32. Regional channels, August 2023 • In August, Kyiv channel is in first place among regional channels with a viewing share of 0.39%. • In second place is the channel Suspilne Kyiv with an indicator of 0.30%. TV channel Suspilne Uzhhorod, having received a viewing share of 0.15%, ranks third, and Pervyj Gorodskaya the channel, which viewing share was 0.027%, is in fourth place. • The next channel after them, Suspilne Crimea, has an indicator within 0.023% of viewing share. During the month, the group of regional channels received 708 thousand contacts with viewers' devices.
33. Regional channels, Shr%, August 2023 0,390 0,260 0,147 0,028 0,023 0,019 0,017 0,015 0,011 0,008 0,007 0,006 0,006 0,006 0,006 0,006 0,005 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,002 0,001 0,001 0,001 0,001 0,001 0,000 0,050 0,100 Kyiv Suspilne Kyiv Public Uzhgorod Pershiy Horoddskiy Suspilne Crimea Channel 11 Horizon TV Pravda HERE Kyiv ATR Pershiy zahidniy Suspilne Zaporozhye NTA (2nd channel) TRC Galicia Avers (Lutsk) Suspilne Dnepr Chernomorskaya… Suspilne Lutsk Vita TV Competitor (Lutsk) Channel 12 (Lutsk) Suspilne Zhytomyr Suspilne Kharkov Suspilne Rivne Suspilne Chernihiv Ternopil 1 ETHNO CHANNEL HD Rudana shopping mall… TVA (Chernivtsi) Suspilne Vinnytsia Suspilne Odessa Suspilne Donbass Regional channels, Shr%, August 2023
34. Regional channels, average time spent, August 2023 00:16:31 00:21:48 00:20:30 00:06:17 00:26:18 00:08:18 00:05:46 00:14:28 00:16:16 00:07:59 00:13:02 00:09:26 00:10:03 00:05:02 00:10:54 00:12:28 00:09:40 00:09:47 00:10:51 00:19:54 00:16:12 00:13:55 00:09:34 00:05:12 00:07:12 00:06:42 00:08:42 00:08:06 00:05:27 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyiv Suspilne Kyiv Suspilne Uzhgorod Pershiy Horodkiy Suspilne Crim ea Channel 11 Horizon TV Pravda HERE Kyiv ATR Pershiy Zahidniy Suspilne Zaporozhye NTA (2nd channel) TRC Galicia Avers (Lutsk) Suspilne Dnepr Chernom orskaya… Suspilne Lutsk Vita TV Com petitor (Lutsk) Channel 12 (Lutsk) Suspilne Zhytom yr Suspilne Kharkov Suspilne Rivne Suspilne Chernihiv Ternopil 1 ETHNO CHANNEL HD Rudana shopping… TVA (Chernivtsi) Suspilne Vinnytsia Suspilne Odessa Suspilne Donbass Regional channels, Ats, August 2023
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