February 2023

Transcript

1. We know what Ukraine is watching TV viewing survey February 2023
2. SUMMARY • Part of the group of general viewing channels decreased slightly in February (decrease by 0.85 p.p. to 42.67%). • The group of movie channels is in second place - in February, the group's share of viewing was at the level of 15.45% (plus 0.02 percentage points ) . • The third most popular among viewers was the group of entertainment channels, whose share of viewing in February sank by 0.90 p.p. to the mark of 14.24%. • Group of documentary channels increased by 0.37 p.p. and ranks fourth with 6.03%. channel group TV series, share of viewing which amounted to 5.88%, which is 0.50 p.p. higher than in January, ranked fifth. • The group of news channels is in sixth place (share of viewing is 5.34%, plus 0.23 p.p. ), and the group of children's channels is in seventh place (share of viewing is 4.53%, an increase of 0.19 p.p. ). • In eighth place is a group of sports channels (the share of viewing in February increased by 0.10 percentage points to 1.71%). • The share of viewing of a group of music channels increased by 0.07 p.p. to 1.32% and the group remains in ninth place. The group of regional channels holds tenth place with 0.80% (unchanged).
3. TV channels groups by genres 42,67 15,45 14,24 6,03 5,88 5,34 4,53 1,71 1,32 0,8 2,01 43,52 15,43 15,14 5,67 5,39 5,1 4,33 1,62 1,25 0,8 1,75 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Documentary TV series News Children's Sports Music Regional Other TV channels groups by genres, Shr % January February
4. Channels of general viewing, February 2023 • Novy Channel (the share of revision decreased by 1.17 percentage points) continues to lead the group in February with an indicator of 8.06%. • STB (share of viewing 7.64%, decrease by 0.26 p.p.) remains in second place in the group. The new channel generated 674,000 contacts, while the STB channel generated 614,000 contacts . • 1+1 Marathon channel with a viewing share of 6.65% (an increase of only 0.02 percentage points and 566.4 thousand contacts). ICTV is in fourth place, adding 0.37 percentage points in February. (share of viewing 5.421%, the number of contacts with the channel - 501.8 thousand). • 2+2 rose by 0.24 p.p. in February. and is in fifth place with an indicator of 5.416% (generated 615 thousand contacts), and channel 1 + 1 Ukraine is in sixth with an indicator of 5.30% (minus 0.10 p.p. , generated 722.6 thousand contacts). Overall, the group of general view channels reached 4.88 million IPTV / OTT household contacts in February.
5. Channels of general viewing, Shr%, February 2023 8,06 7,64 6,65 5,42 5,42 5,3 1,94 1,1 0,37 0,31 0,21 0,13 0,1 0,01 0, 0,00 3,50 7,00 10,50 Novy Channel STB 1+1 Marathon ICTV 2+2 1+1 Ukraine NTN Inter 5 channel Apostrophe TV K1 K2 DOM Teleuniverse NASHE Channels of general viewing, Shr%, February 2023
6. Channels of general viewing, average time spent, February 2023 00:47:13 00:59:42 00:53:37 00:53:05 00:37:38 00:38:32 00:45:28 00:33:57 00:18:58 00:26:42 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel STB 1+1 Marathon ICTV 2+2 1+1 Ukraine NTN Inter 5 channel Apostrophe TV Channels of general viewing, Ats, February 2023
7. Channels of general viewing, coverage, February 2023 673 958 614 590 566 409 501 750 615 328 722 558 278 496 250 560 163 292 102 820 130 170 90 203 119 062 48 263 518 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 Novy Channel STB 1+1 Marathon ICTV 2+2 1+1 Ukraine NTN Inter 5 channel Apostrophe TV K1 K2 DOM Teleuniverse NASHE Channels of general viewing, Cov# (A-approximation), February 2023
8. General viewing channels, weekdays • On weekdays in February, Novy Channel has taken the first place. • STB channel is in second place. • 1+1 Marathon is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 2+2. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, February 2023 • TV1000 East channel (viewing share of 3.09%, an increase of 0.08 p.p. ). In total, more than 600.4 thousand unique households connected to IPTV/OTT platforms watched TV1000 East throughout the month throughout Ukraine with an average viewing rate of 31.7 minutes. • Channel TV1000 East with a figure of 3.07% (plus 0.21 percentage points, the number of contacts - 832.6 thousand) is in second place in the group. The third place in the group is held by the ViP Comedy channel (view share 2.19%, growth by 0.10 percentage points ), which was watched by 511.7 thousand households. • In fourth place is TV1000 World Kino (share of viewing 1.58%, minus 0.10 p.p. , the number of contacts with the channel - 792.5 thousand). • The channel VIP Megahit HD (the share of viewing decreased by 0.26 p.p. to 1.53%) took the fifth place - the channel's coverage in February was 343.3 thousand households. 5.49 million contacts with IPTV / OTT households in February.
11. Movie channels, Shr%, February 2023 3,09 3,07 2,19 1,58 1,53 1,05 0,69 0,5 0,35 0,33 0,25 0,23 0,2 0,15 0,06 0,04 0,04 0,03 0,02 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 TV1000 East TV1000 Action East ViP Com edy TV1000 W orld Kino VIP M egahit HD Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT AM C Param ount channel CINE+ LEGEND Star Cinema Bollywood HD FILM BOX Kinoliving KINO1 Наше любимое … FILM BOX… Movie channels, Shr%, February 2023
12. Movie channels, average time spent, February 2023 02:07:45 01:42:17 04:40:17 13:56:04 12:48:26 01:15:54 16:30:30 11:57:24 08:27:38 07:58:42 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action East ViP Com edy TV1000 W orld Kino VIP M egahit HD Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT Movie channels, Ats, February 2023
13. Entertainment channels, February 2023 • ICTV 2 channel took the first place in the group with a viewing share of 4.95% (an increase of 0.49 percentage points ), generating 603.5 thousand contacts with IPTV / OTT households throughout Ukraine. Average watch time channel ICTV2 was 42.8 minutes. • TET channel is in second place with a viewing share of 4.85% (minus 1.25 p.p. ). • In third place is the KVARTAL TV channel with a share of 1.70%. Happened in TET 640.4 thousand contacts with viewers, the KVARTAL TV channel has 595 thousand. • The fourth place was taken by the OCE-TV channel with an indicator of 0.85 % (plus 0.01 p.p. ), and the Soltse channel located in fifth place with a share of 0.64% (plus 0.03 percentage points ) . In total, the group of entertainment channels reached 2.93 million contacts with IPTV / OTT households in a month.
14. Entertainment channels, Shr%, February 2023 6,32 1,98 1,14 0,97 0,59 0,46 0,34 0,24 0,12 0,09 0,07 0,02 0,01 0,01 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 TET KVARTAL TV ICTV2 OCE (QTV) Sonce Fox Life M ega TLC Trofey Food Network Rybalka TV M ilady_Televisio M yZen HD 7D7 FAST&FUN BOX HD Entertainment channels, Shr%, February 2023
15. Entertainment channels, average time spent, February 2023 00:31:43 00:33:24 00:29:04 00:20:05 00:36:25 00:23:30 00:27:34 00:27:06 00:12:57 00:16:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy TV1000 W orld… VIP M egahit HD Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT Entertainment channels, Ats, February 2023
16. Children’s channels, February 2023 • Channel viewing share Plus Plus increased in February by 0.13 p.p. _ _ to the level of 1.84 % , and the channel remains in first place, generating 305.7 thousand contacts. • Channel Nick jr (view share increased by 0.01 p.p. to 0.41%) took second place, while Nickelodeon (share at 0.39%, unchanged) ranked third respectively. Channel Nick Jr generated 49.2k contacts, while the Nickelodeon channel generated 77.4k. • Fourth place goes to the Nicktoons channel , whose view share was 0.29% (minus 0.01 p.p. ), and the number of contacts was 42.2 thousand. 1.16 million contacts with children's channels during February with households connected to the IPTV/OTT panel.
17. Children’s channels, Shr%, February 2023 1,84 0,41 0,39 0,29 0,29 0,25 0,22 0,19 0,12 0,08 0,07 0,07 0,07 0,06 0,03 0,03 0,02 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nick Jr Nickelodeon Nicktoons Cartoon Network Pixel Nickelodeon Ukraine Pluto TV Cine+ Kids NIKI Junior NIKI Kids Boomerang DuckTV Малятко TV ZOOM Кіноказка Duck TV Plus Gulli Girl English Club TV HD BabyTV TIJI Children’s channels, Shr%, February 2023
18. Children’s channels, average time spent, February 2023 00:47:20 01:10:15 00:50:56 01:08:03 00:54:18 00:31:52 01:06:06 00:31:22 00:44:55 00:29:56 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUSPLUS Nick Jr Nickelodeon Nicktoons Cartoon Network Pixel Nickelodeon… Cine+ Kids NIKI Junior NIKI Kids Children’s channels, Ats, February 2023
19. Sports channels, February 2023 • Eurosport 1 is in first place (view share increased by 0.04 p.p. to 0.49%). • The channel Setanta Sports HD is in second place with a view share of 0.38% (minus 0.08 p.p. ). Eurosport 1 received 63 thousand contacts, the Setanta Sports HD channel was watched by 215.9 thousand households. • The Megogo Football 1 channel (view share in February 0.17%, plus 0.13 percentage points , the number of contacts with the channel is 71.4 thousand) occupies the third position. • The fourth place is occupied by the Eurosport 2 channel with a viewing share of 0.14% and 47.7 thousand contacts. XSPORT channel ranks fifth with a view share of 0.10% and 125,000 contacts. In total, the group of sports channels generated about 1.3 million contacts in a month .
20. Sports channels, Shr%, February 2023 0,49 0,38 0,17 0,14 0,1 0,09 0,09 0,06 0,06 0,03 0,00 0,70 Eurosport 1 Setanta Sports HD Megogo Футбол 1 Eurosport 2 XSPORT Sport 1 Baltic Setanta Sports Plus Xsport+ Megogo Футбол 2 Dynamo Kyiv TV Sports channels, Shr%, February 2023
21. Sports channels, average time spent, February 2023 00:49:35 00:42:36 00:38:25 00:21:00 00:12:16 00:31:09 00:26:49 00:14:14 00:23:14 00:13:23 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Eurosport 1 Setanta Sports HD Megogo Футбол 1 Eurosport 2 XSPORT Sport 1 Baltic Setanta Sports Plus Xsport+ Megogo Футбол 2 Dynamo Kyiv TV Sports channels, Ats, February 2023
22. News channels, February 2023 • In the first place is Channel 24 , whose viewing share increased by 0.09 percentage points in February . up to 2.25% (the channel received 199.5 thousand contacts and the average viewing time at the level of 1 hour 3 minutes). • The share of viewing of the Espresso channel, which is in second place, increased by 0.05 p.p. up to 1.02%. The channel received 161.3 thousand unique contacts in February and an average watch time of 39.5 minutes. • PRYAMIY channel showed a view share of 0.90% (plus 0.06 p.p. ) and ranks third with 186,000 contacts. Average viewing time was 35.5 minutes. • Fourth place on the UA: FreeDOM channel – viewing share 0.47% (unchanged), the number of contacts with the channel -32.2 thousand. In fifth place is Unian TV (view share increased by 0.07 p.p. to 0.26%), which generated 148.8 thousand contacts. The total number of IPTV/OTT contacts with news channels throughout Ukraine in February amounted to 1.37 million . households.
23. News channels, Shr%, February 2023 2,25 1,02 0,9 0,47 0,26 0,19 0,07 0,07 0,05 0,02 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV Direct UA: FreeDOM Union TV Channel 8 Suspilne News Obozrevatel TV PravdaTUT 4 Channel Euronews BBC W orld News First Business ChP Info Star Kyiv.Live Ukraine 24 News channels, Shr%, February 2023
24. News channels, average time spent, February 2023 01:02:48 00:39:30 00:35:33 00:40:11 00:16:47 00:11:25 00:08:10 00:11:04 00:06:59 00:10:30 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espresso TV Direct UA: FreeDOM Union TV Channel 8 Suspilne News Obozrevatel TV PravdaTUT 4 Channel News channels , Ats, February 2023
25. Documentary channels, February 2023 • History channel remains in the first place in the group , the share of viewing of which increased by 0.14 percentage points . up to 0.85% (the total number of contacts with the channel is 288.5 thousand), and Viasat History - takes the second position in the group with an indicator of 0.644% (unchanged). The number of contacts of the channel with IPTV / OTT households throughout Ukraine amounted to 292 thousand. • In third place is Viasat Explore CEE with a viewing share of 0.641% (0.03 p.p. increase ). • DISCOVERY CHANNEL (view share 0.62%, plus 0.06 p.p. ) is in fourth place, and NATIONAL GEOGRAPHIC channel is in fifth with 0.52% (plus 0.06 p.p. ). The average time spent watching TV channels - the leaders of the group, in November was: History -45 minutes, Viasat History - 31.8 minutes, Viasat Explore CEE - 29 minutes. In total, the group of educational channels generated 3.38 million contacts with IPTV/OTT households in February.
26. Documentary channels, Shr %, February 2023 0,85 0,64 0,64 0,62 0,52 0,48 0,47 0,31 0,22 0,14 0,14 0,10 0,09 0,09 0,07 0,07 0,06 0,06 0,06 0,05 0,05 0,04 0,04 0,03 0,03 0,03 0,02 0,02 0,02 0,01 0,00 0,18 0,35 0,53 0,70 0,88 1,05 History Viasat History Viasat Explore CEE DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science Suspilne Kultura Travel&Adventure Trofey Animal Planet Eko -TV EPOQUE H2 Rybalka TV Travel Channel HD Fauna Kus Kus 1AUTO Nauka Dacha Terra Da Vinci Learning 6SOTOK Utravel History 2 Travelxp HD Chemodan TV One Planet Documentary channels, Shr %, February 2023
27. Documentary channels, average time spent, February 2023 00:44:57 00:31:47 00:29:04 00:33:23 00:24:25 00:26:37 00:32:39 00:30:25 00:12:10 00:18:15 00:12:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 History Viasat History Viasat Explore CEE DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo W ild Discovery Science Suspilne Kultura Travel&Adventure Trofey Documentary channels, Ats, February 2023
28. TV series channels, Shr %, February 2023 1,97 0,92 0,77 0,77 0,65 0,45 0,24 0,09 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI Epic Drama Param ount Com edy FILM UADRAMA FOX Bolt Star Family Drama TV series channels, Shr %, February 2023 • The group of series channels in February is headed by the channel BIGUDI, whose share of viewing increased by 0.20 percentage points . up to 1.97%, and that generated 280 thousand contacts with IPTV/OTT households. • In second place is Epic channel Drama , which viewing share increased by 0.26 p.p. up to 0.92%. Third place goes to the Paramount Comedy channel with a viewing share of 0.77% (plus 0.01 p.p. ). In total, the group of TV series channels gained 1.65 million contacts with IPTV / OTT households throughout Ukraine.
29. TV series channels, average time spent, February 2023 00:48:55 00:37:22 00:28:59 00:39:56 00:34:45 00:34:54 00:17:04 00:22:38 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Epic Drama Param ount Com edy FILM UADRAMA FOX Bolt Star Family Drama TV series channels, Ats, February 2023
30. Music channels, Shr%, February 2023 • М1 takes the first place - its revision share increased to 0.37% • In the second EU MUSIC - (the share increased by 0.01 p.p. to 0.21%). • In third place is M2 channel with a viewing share of 0.19%. In total, the music channel group received 1.18 million contacts in February. 0,37 0,22 0,19 0,18 0,06 0,06 0,05 0,03 0,03 0,02 0,00 0,15 0,30 0,45 M1 EU Music M2 4ever music InRating MTV Hits UAMusic MTV 90s MTV 00s clubMTV Music channels, Shr%, February 2023
31. Music channels, average time spent, February 2023 00:31:55 00:29:31 00:21:50 00:24:51 00:14:08 00:23:24 00:15:37 00:19:55 00:20:00 00:17:04 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M usic M 2 4ever music InRating M TV Hits UAM usic M TV 90s M TV 00s clubM TV Music channels, Ats, February 2023
32. Regional channels, February 2023 • In February, the first place among regional channels was occupied by Kiev channel with a revision share of 0.283%. • In second place is Suspilne Kiev with an indicator of 0.252%. • Suspilne Crimea TV channel , with a view share of 0.031%, is in third place, and ATR channel, whose view share was 0.028%, is in fourth place. • The channel Perviy Gorodskoy , which follows them, has an indicator within the limits of 0.028% of the revision share. Within a month, a group of regional channels received 793 000 contacts with households.
33. Regional channels, Shr%, February 2023 0,283 0,252 0,031 0,028 0,028 0,027 0,021 0,013 0,008 0,008 0,008 0,008 0,006 0,006 0,006 0,005 0,005 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,000 0,050 0,100 Kyiv Sispilne Kyiv Suspilne Crimea ATR Perviy Gorodskoi PravdaTUT Kyiv Channel 11 Horizon TV NTA (2nd channel) Chernomorskaya TRK Obverse (Lutsk) Social Zaporozhye Vita TV TRK Halychyna First Western Competitor (Lutsk) Chernihiv society Social Dnipro Ternopil 1 ETHNO CHANNEL HD Public Kharkiv Channel 12 (Lutsk) Vinnytsia society TVA (Chernivtsi) Suspilne Lutsk Suspilne Zhytomyr Suspilne Rivne MST Manganets Rudana TRK (Kryvyi Rih) Chernivtsi community Public Uzhgorod Regional channels, Shr%, February 2023
34. Regional channels, average time spent, February 2023 00:14:34 00:07:42 00:09:16 00:20:27 00:08:40 00:27:13 00:17:19 00:07:23 00:05:09 00:08:52 00:15:58 00:07:10 00:09:11 00:07:53 00:09:08 00:12:09 00:08:40 00:11:24 00:03:29 00:08:56 00:07:53 00:07:07 00:08:20 00:07:48 00:08:59 00:10:17 00:09:27 00:05:44 00:09:35 00:06:48 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyiv Sispilne Kyiv Suspilne Crim ea ATR Perviy Gorodskoi PravdaTUT Kyiv Channel 11 Horizon TV NTA (2nd channel) Chernom orskaya TRK Obverse (Lutsk) Social Zaporozhye Vita TV TRK Halychyna First W estern Com petitor (Lutsk) Chernihiv society Social Dnipro Ternopil 1 ETHNO CHANNEL HD Public Kharkiv Channel 12 (Lutsk) Vinnytsia society TVA (Chernivtsi) Suspilne Lutsk Suspilne Zhytom yr Suspilne Rivne M ST M anganets Rudana TRK (Kryvyi… Chernivtsi com m unity Public U zhgorod Regional channels, Ats, February 2023
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