The SEO Collaboration Effect

The biggest SEO wins don’t come from a clever keyword strategy or a new tool - they come from collaboration. The biggest SEO wins don’t come from a clever keyword strategy or a new tool - they come from collaboration. Kristina will share four real-world examples of how working across functions has delivered better SEO results, unlocking data, saving budget, and gaining influence - for both Precis and their clients.

Transcript

2. Kristina Bergwall linkedin.com/in/kristina-bergwall SEO Lead, precis.com SEO is my craft. Leadership is my engine. People are my strategy. #brightonSEO
3. My journey linkedin.com/in/kristina-bergwall
4. Why collaboration? #brightonSEO
5. #brightonSEO
6. 01 Breaking data silos to create richer digital PR campaigns 02 Using AI SEO adoption to open new strategic conversations and access to decision-makers 03 Aligning paid and organic to save budget and reinvest in growth 04 Creating an SEO + CRO/UX workflow that drives both traffic and conversions #brightonSEO
7. The collaboration blueprint 1. Identify Stakeholders 2. Package Data 3. Pilot Together 4. Scale & Share #brightonSEO
8. 01 Breaking data silos to create richer digital PR campaigns #brightonSEO
9. The problem? Drop in organic traffic Losing authority in gifting sector No process for authority work #brightonSEO
10. The solution: #brightonSEO
11. 2. Find stakeholders 3. Set processes #brightonSEO 1. Business value
12. Curiosity Exploratory questions Encouragement Mutual benefits Adapting Connection #brightonSEO
13. Ability to work with Authority for SEO Data driven scalable owned content Internal buy-in, processes & communication channels #brightonSEO
14. 02 Using AI SEO adoption to open new strategic conversations and access to decision-makers #brightonSEO
15. The problem: Search is changing Client knowledge & willingness to adapt is low But interest is high! #brightonSEO
16. The solution 01 Organisational focus Motivation Change 02 The data The narrative Packaging solution 03 Thought leadership: daring to predict the future #brightonSEO
17. Thought leadership Profound partnership AEO offering Internal education External education Stakeholder buy-in Growth #brightonSEO
18. Excited & motivated SEO Specialists Excited and motivated clients Foundation for further growth Foundation for further growth Excited & motivated SEO Specialists Excited and motivated clients #brightonSEO
19. 03 Aligning paid and organic to save budget and reinvest in growth #brightonSEO
20. The problem? Overspending on brand Lack of visibility & data Worried client #brightonSEO
21. We built our own tool #brightonSEO
22. Researched tools Asked users Allocated time to build Got stuck Got help Tested it Rolled it out #brightonSEO
23. The outcome? #brightonSEO
24. £130K in yearly brand search spend saved for one client #brightonSEO
25. The REAL outcome: #brightonSEO
26. Internal showcase of innovation & collaboration: inspiring & motivating External showcase of proactivity & strategic thinking: high client satisfaction #brightonSEO
27. 04 Creating an SEO + CRO/UX workflow that drives both traffic and conversions #brightonSEO
28. The problem? Reliance on branded traffic Low conversion rate #brightonSEO
29. The solution: SXO framework for acquisition & conversion #brightonSEO
30. SXO framework for acquisition & conversion SEO New optimised pages CRO A/B testing & UX improvements Copy User-centric & intent-focused #brightonSEO
31. Set the vision Build the team Gather insights Combine strategies Create the workflow Test the process Continue the cycle Continuous results #brightonSEO
32. The outcome? #brightonSEO
33. Happy client and great results! But more importantly… #brightonSEO
34. New replicable workflows and team set-ups Increased specialist knowledge A more close-knit team #brightonSEO
35. Top takeaways #brightonSEO
36. The 4 C’s of SEO Collaboration ➔ Curiosity ➔ Clarity ➔ Courage ➔ Connection #brightonSEO
37. Collaboration isn’t a soft skill. It’s a growth strategy. #brightonSEO
38. http://bit.ly/495pWo1 Win 45 min of my time to talk SEO Strategy. Enter here: Thank you. linkedin.com/in/kristina-bergwall #brightonSEO