September 2023 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey September 2023
2. SUMMARY • Fraction groups channels general viewing in September much decreased (minus 5.35 pp , share 40.80%), however group remains on the first place • The group of movie channels rapidly rose to second place, which viewing share in September increased by 6.64 percentage points . and amounted to 18.24%. • Group of entertainment channels is in third place - in September, the group's viewing share was at the level of 13.25% (minus 2.58 p.p.). • Share of a group of documentary channels slightly increased and the group ranks fourth with an indicator of 7.17% (plus 0.69 p.p. ). • Group of channels demonstrating TV serials, the share of viewing of which was 5.14%, which is 0.03 p.p. below the indicator in August, was in fifth place. • In sixth place is the group of news channels (viewing share of 4.65%, minus 0.72 p.p. ), and in seventh place is the group of children's channels (viewing share of 4.15%, increased by 0.69 p.p. ). • In eighth place was a group of sports channels (viewing share in September increased by 1.14 percentage points to 3.38%). • The share of views of the music channels group decreased by 0.07 p.p. to 1.43%, and the group moved to ninth place. • The group of regional channels holds the tenth place with an indicator of 1.00% (minus 0.01 p.p.).
3. TV channels groups by genres 46,15 11,59 15,83 6,47 5,18 5,37 3,46 2,24 1,5 1,01 1,2 40,8 18,24 13,25 7,17 5,14 4,65 4,15 3,38 1,43 0,79 1, 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Documentary TV Series News Children's Sports Music Regional Others TV channels groups by genres, Shr % August September
4. Channels of general viewing, September 2023 • STB channel leads the group (viewing share 8.93%, lost 0.05 p.p. ) in September. • Novy Channel (viewing share decreased by 0.99 percentage points ) ranks second with a viewing share of 7.63%. STB channel generated 675.8 thousand contacts, and this figure was 591.4 thousand in Novy Chanal. • 1+1 Ukraine took third place with a viewing share of 6.13% (plus 0.21 pp and 516.8 thousand contacts). • ICTV channel ranks fourth, having lost 0.63 percentage points in September . (viewing share 5.11%, number of contacts with the channel – 384.1 thousand). • Channel 2+2 decreased by 2.33 pp in September . and is in fifth place with a rate of 4.98% (550.3 thousand contacts generated), and 1+1 Marathon channel is in sixth place with a rate of 3.83% (minus 0.16 p.p., 557.8 thousands of contacts generated). In general, the group of general viewing channels gained 4.39 million contacts with viewers' devices in September .
5. Channels of general viewing, Shr%, September 2023 8,93 7,63 6,13 5,11 4,98 3,83 1,9 1,31 0,56 0,34 0,15 0,02 0,01 0, 0, 0,00 3,50 7,00 10,50 STB Novy channel 1+1 Ukraine ICTV 2+2 1+1 Marathon NTN Inter K1 5 channel K2 HOME Teleuniverse Our DobroTV Channels of general viewing, Shr%, September 2023
6. Channels of general viewing, average time spent, September 2023 01:13:52 01:18:28 01:11:46 01:15:24 00:51:14 01:01:11 00:54:12 00:36:45 00:21:34 00:20:46 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB Novy channel 1+1 Ukraine ICTV 2+2 1+1 Marathon NTN Inter K1 5 channel Channels of general viewing, Ats, September 2023
7. Channels of general viewing, coverage, September 2023 667 906 583 389 516 751 384 193 557 756 408 224 274 043 280 841 263 221 146 789 144 067 38 036 118 840 2 841 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 STB Novy channel 1+1 Ukraine ICTV 2+2 1+1 Marathon NTN Inter K1 5 channel K2 HOME Teleuniverse Our DobroTV Channels of general viewing, Cov# (A-approximation), September 2023
8. General viewing channels, weekdays • On weekdays in September, STB has taken the first place. • Novy Channel is in second place. • 1+1 Ukraine is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by STB. • The second place is for Novy Channel. • The third is taken 1+1 Ukraine. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, September 2023 • The first position in September is occupied by the Viasat Kino HD (viewing share 3.14%, growth by 1.85 p.p. ). In total, more than 141.7 thousand contacts with unique devices of viewers connected to IPTV/OTT platforms watched Viasat Kino HD throughout Ukraine for a month with an average viewing rate of 1 hour 30 minutes. • Viasat Kino Megahit with an indicator of 2.19% (plus 1.32 p.p., the number of contacts – 142.6 thousand) took the second place in the group. • The third place in the group is held by the Viasat Kino Action (viewing share 1.39%, growth by 0.81 p.p.), which was contacted by 131.4 thousand viewers' devices. • Hollywood HD channel is in fourth place (viewing share 1.21%, number of contacts with the channel – 115.2 thousand). • Cinema Fantasy (viewing share increased by 0.77 pp to 1.20%) took fifth place - the channel had 34.8 thousand contacts with viewers' devices in September. The group of movie channels had 2.96 million contacts with viewers' devices in September.
11. Movie channels, Shr%, September 2023 3,15 2,19 1,39 1,21 1,2 1,05 1,05 0,77 0,76 0,66 0,6 0,58 0,55 0,53 0,44 0,38 0,34 0,32 0,31 0,21 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 Viasat Kino HD Viasat Kino Megahit Viasat Kino Action Hollywood HD Cinema Fantasy Viasat Kino Comedy Cinema Comedy Cinema Action Cinema Megahit AM C CINE+ HD CINE+HIT 4ever Cinema Viasat Kino W orld 4ever Theater 4ever Drama Ентер-фільм Cinema Family Hollywood CINE+ LEGEND Movie channels, Shr%, September 2023
12. Movie channels, average time spent, September 2023 01:30:27 00:53:46 00:57:42 00:27:55 00:46:25 01:08:46 00:40:22 00:39:36 00:39:28 00:23:47 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Viasat Kino HD Viasat Kino… Viasat Kino Action Hollywood HD Cinema Fantasy Viasat Kino… Cinema Comedy Cinema Action Cinema Megahit AM C Movie channels, Ats, September 2023
13. Entertainment channels, September 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 5.41% (a decrease of 0.34 p.p.), generating 520.2 thousand contacts with viewers' devices throughout Ukraine. Average viewing time ICTV2 channel was 1 hour and 1 minute. • TET channel is in second place with a viewing share of 3.42% (minus 1.95 p.p.). • KVARTAL TV channel is in third place with a share of 1.27%. TET channel took place 473.3 thousand contacts, KVARTAL TV channel - 223.4 thousand. • TLC channel was in fourth place with an indicator of 0.69 % (plus 0.25 p.p.), and OCE-TV was in fifth place with a share of 0.64% (minus 0.15 p.p.) In general, the group of entertainment channels gained 2.36 million contacts with viewers' devices during the month.
14. Entertainment channels, Shr%, September 2023 5,41 3,42 1,27 0,69 0,64 0,62 0,47 0,39 0,09 0,08 0,06 0,02 0,02 0,01 0,01 0,00 1,00 2,00 3,00 4,00 5,00 6,00 ICTV2 ТЕТ KVARTAL TV TLC ОЦЕ (QTV) Сонце Fox Life М ега Трофей Рибалка ТВ Food Network FAST&FUN BOX HD Continent E 7D7 M ilady_Televisio Entertainment channels, Shr%, September 2023
15. Entertainment channels, average time spent, September 2023 01:01:14 00:44:58 00:41:37 00:56:46 00:33:12 00:53:16 00:34:09 00:19:06 00:09:22 00:09:33 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 ТЕТ KVARTAL TV Sonce ОCE (QTV) TLC Fox Life Мега Trofey Food Network Entertainment channels, Ats, September 2023
16. Children’s channels, September 2023 • Share of viewing Plus Plus channel took in September by 0.27 p.p. to level 1, 27 %, and the channel remains in first place, generating 139.3 thousand contacts. • Nickelodeon channel (viewing share increased by 0.21 pp to 0.53%) took second place, and Cartoon Network channel (share of 0.49%, plus 0.24 p.p.) ranks third, respectively. Nickelodeon channel generated 95.1 thousand contacts, and Cartoon Network channel – 39.7 thousand. • The fourth place is held by Cine + Kids channel, which received a viewing share of 0.36% (plus 0.17 pp), and the number of contacts with the channel was 86.5 thousand. In total, the children's channels group had 948.5 thousand contacts with viewers' devices during September.
17. Children’s channels, Shr%, September 2023 1,27 0,53 0,49 0,36 0,27 0,27 0,17 0,16 0,09 0,08 0,07 0,06 0,05 0,05 0,05 0,04 0,04 0,03 0,02 0,02 0,00 0,75 1,50 PLUS PLUS Nickelodeon Cartoon Network Cine+ Kids Pixel Nick Jr Nicktoons Boomerang NIKI Junior DuckTV ZOOM Full Cartoon MultStream TIJI NIKI Kids Gully Girl Duck TV Plus English Club TV HD Movie tale BabyTV Children’s channels, Shr%, September 2023
18. Children’s channels, average time spent, September 2023 01:26:02 00:55:55 00:45:03 00:38:28 00:40:15 01:37:52 01:22:41 00:54:01 01:14:53 00:48:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nickelodeon Cartoon Network Cine+ Kids Pixel Nick Jr Nicktoons Boom erang NIKI Junior DuckTV Children’s channels, Ats, September 2023
19. Sports channels, September 2023 • Setanta Sports HD holds the first place in September (viewing share increased by 0.09 p.p. to 0.79%). • Eurosport 1 takes second place with a viewing share of 0.69% (plus 0.29 p.p.). Setanta Sports HD received 224.1 thousand contacts with viewers' devices, and 209.6 thousand viewers' devices contacted Eurosport 1. • Suspilne Sport channel (viewing share in September 0.38%, plus 0.21 p.p., the number of contacts with the channel - 164.1 thousand) occupies the third position. • The fourth place is held by Eurosport 2 channel with a viewing share of 0.34% and 188.6 thousand contacts. • Setanta Sports Plus ranks fifth with a viewing share of 0.28% and 111.9 thousand contacts. In total, the group of sports channels generated about 1.63 million contacts with viewers' devices in a month.
20. Sports channels, Shr%, September 2023 0,78 0,69 0,38 0,34 0,28 0,21 0,17 0,12 0,09 0,08 0,00 0,70 1,40 Setanta Sports HD Eurosport 1 Community Sports Eurosport 2 Setanta Sports Plus Megogo Football 1 Ukrainian Premier… XSPORT Ukrainian Premier… Megogo Football 2 Sports channels, Shr%, September 2023
21. Sports channels, average time spent, September 2023 00:30:14 00:44:40 00:23:51 00:23:17 00:21:31 00:22:41 00:15:10 00:13:26 00:09:08 00:15:02 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Eurosport 1 Community Sports Eurosport 2 Setanta Sports Plus Megogo Football 1 Ukrainian Premier… XSPORT Ukrainian Premier… Megogo Football 2 Sports channels, Ats, September 2023
22. News channels, September 2023 • In first place is Channel 24, which viewing share in September increased by 0.06 percentage points up to 2.07% (the channel received 186.4 thousand contacts and an average viewing time of 1 hour and 9 minutes). • The share of viewing of the Espresso channel , which was in second place, increased by 0.17 p.p. to 1.10%. The channel received 225.3 thousand unique contacts in September and an average viewing time of 34.9 minutes. • PRYAMIY channel showed a viewing share of 0.75% (minus 0.16 p.p. ), and ranks third out of 157,000 contacts. Average viewing time was 37.7 minutes. • The fourth place is behind the Unian TV channel - the viewing share is 0.18% (minus 0.27 p.p. ), the number of contacts with the channel is 132.4 thousand. • In fifth place was UA:FreeDOM (viewing share decreased by 0.22 percentage points to 0.17%), which generated 5.63 thousand contacts. The total number of contacts with viewers' devices throughout Ukraine in September amounted to 1.26 million.
23. News channels, Shr%, September 2023 2,07 1,1 0,75 0,17 0,17 0,16 0,06 0,06 0,05 0,04 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV Direct Union TV UA: FreeDOM Apostrophe TV Channel 8 Obozrevatel TV Social News Euronews W e are Ukraine PravdaTUT 100% NEW S 4 Channel BBC W orld News BUSINESS D1 News channels, Shr%, September 2023
24. News channels, average time spent, September 2023 01:09:04 00:34:53 00:37:44 00:14:11 01:22:12 00:22:27 00:09:16 00:12:23 00:07:15 00:28:24 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espresso TV Direct Union TV UA: FreeDOM Apostrophe TV Channel 8 Obozrevatel TV Social News Euronews News channels , Ats, September 2023
25. Documentary channels, September 2023 • DISCOVERY CHANNEL holds the first place in the group, the share of which has increased to 1.14% (growth by 0.07 pp., the total number of contacts with the channel is 103.6 thousand), and History channel took the second position in the group with by an indicator of 0.90% (minus 0.18 p.p.). The number of contacts of the channel with viewers' devices throughout Ukraine amounted to 108.4 thousand. • Discovery Science took third place with a viewing share of 0.86% (added 0.29 p.p. ). • NATIONAL GEOGRAPHIC (view share 0.70%, unchanged) is in fourth place, while Nat Geo Wild - on the fifth with an indicator of 0.61% (minus 0.07 p.p.). The average time spent watching TV channels-leaders of the group in September was: DISCOVERY CHANNEL - 38.3 minutes, History - 48.6 minutes, Discovery Science – 37.6 minutes. In general, the group of documenatry channels generated 2.69 million contacts with viewers' devices in September.
26. Documentary channels, Shr %, September 2023 1,14 0,90 0,86 0,70 0,61 0,41 0,36 0,28 0,27 0,27 0,20 0,18 0,18 0,09 0,08 0,07 0,05 0,05 0,05 0,04 0,04 0,04 0,03 0,03 0,03 0,03 0,03 0,03 0,02 0,01 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 DISCOVERY CHANNEL History Discovery Science NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Explore CEE Viasat History Travel&Adventure Viasat Nature CEE History 2 Animal Planet Society Culture Investigation Discovery Trophy Fishing TV Cous Cous EPOCH ECO-TV Cottage Fauna The first car Travel Channel HD 6 acres Da Vinci Learning Zoosweet Utravel Science Terra DOCUBOX HD One Planet Documentary channels, Shr %, September 2023
27. Documentary channels, average time spent, September 2023 00:38:19 00:48:36 00:37:39 00:30:30 00:34:44 00:53:27 00:30:00 00:45:08 00:16:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 DISCOVERY CHANNEL History Discovery Science NATIONAL GEOGRAPHIC Nat Geo W ild Viasat Explore CEE Viasat History Travel&Adventure Viasat Nature CEE History 2 Anim al Planet Documentary channels, Ats, September 2023
28. TV series channels, Shr %, September 2023 1,62 0,83 0,74 0,67 0,41 0,4 0,32 0,08 0,00 0,35 0,70 1,05 1,40 1,75 Curler Comedy Central FILM UADRAMA FOX Epic Drama Star Family Bolt Drama TV series channels, Shr %, September 2023 • The group of series channels in September is led by Bigudi channel, which viewing share decreased by 0.30 pp. up to 1.61%, and which generated 203.9 thousand contacts with viewers' devices. • Comedy Central channel is in second place, which share of the view raised for 0.45 p.p. to 0.83%. • The third place is occupied by FILMUADRAMA channel with a viewing share of 0.74% (plus 0.27 p.p.). In total, the group of TV series channels gained 1.72 million contacts with viewers' devices throughout Ukraine..
29. TV series channels, average time spent, September 2023 01:00:28 00:44:44 00:39:06 00:37:19 00:52:27 00:29:14 00:32:36 00:40:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 Curler Comedy Central FILM UADRAMA FOX Epic Drama Star Family Bolt Drama TV series channels, Ats, September 2023
30. Music channels, Shr%, September 2023 • M1 takes the first place - its viewing share decreased by 0.05 p.p. to 0.38%, on the second - 4ever music (its share increased to 0.24%). • In third place is M2 channel with a viewing share of 0.23%. In total, the group of music channels received 835.6 thousand contacts with viewers' devices in September. 0,38 0,24 0,23 0,2 0,09 0,07 0,04 0,04 0,03 0,03 0,00 0,15 0,30 0,45 M1 4ever music M2 EU Music UAMusic MTV Hits InRating VH1 MTV Rocks VH1 Classic Music channels, Shr%, September 2023
31. Music channels, average time spent, September 2023 00:33:59 00:27:57 00:25:41 00:33:24 00:24:47 00:42:12 00:09:33 00:37:20 00:28:37 00:15:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 4ever music M 2 EU M usic UAM usic M TV Hits InRating VH1 M TV Rocks VH1 Classic Music channels, Ats, September 2023
32. Regional channels, September 2023 • Kyiv channel is in first place among regional channels with a viewing share of 0.385%. • In second place is Suspilne Kyiv channel with an indicator of 0.216%. • Horizon TV channel, having received a viewing share of 0.042%, is in third place, and Suspilne Crimea channel, which viewing share was 0.038%, is in fourth place. • The next channel - PravdaTUT Kyiv has an index within 0.024% of viewing share. During the month, the group of regional channels received 1.17 million contacts with viewers' devices.
33. Regional channels, Shr%, September 2023 0,385 0,216 0,042 0,038 0,024 0,015 0,008 0,006 0,006 0,006 0,004 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,000 0,050 0,100 Kyiv Public Kyiv Horizon TV Public Crimea PravdaTUT Kyiv ATR Chernomorskaya TRK Vita TV NTA (2nd channel) Public Kharkiv Rudana TRK (Kryvyi Rih) Chernivtsi community Social Dnipro March TRK First Western TRK Halychyna Obverse (Lutsk) Poltava society Первый Городской Society Odesa Chernihiv society Social Zaporozhye Donbas society PravdaTUT Lviv poltavske.tv Channel 11 RAI Vinnytsia society Mykolaiv community TV channel Z Public Rivne Regional channels, Shr%, September 2023
34. Regional channels, average time spent, September 2023 00:12:08 00:05:50 00:07:54 00:04:25 00:03:45 00:08:31 00:09:04 00:13:13 00:09:48 00:10:07 00:04:12 00:11:40 00:08:29 00:11:32 00:04:40 00:08:31 00:11:33 00:07:42 00:05:31 00:09:03 00:05:32 00:04:03 00:13:17 00:06:57 00:06:01 00:04:32 00:07:21 00:03:59 00:09:07 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyiv Public Kyiv Horizon TV Public Crim ea PravdaTUT Kyiv ATR Chernom orskaya TRK Vita TV NTA (2nd channel) Public Kharkiv Rudana TRK (Kryvyi… Chernivtsi com m unity Social Dnipro M arch TRK First W estern TRK Halychyna Obverse (Lutsk) Poltava society Первый Городской Society O desa Chernihiv society Social Zaporozhye Donbas society PravdaTUT Lviv poltavske.tv Channel 11 RAI Vinnytsia society M ykolaiv com m unity TV channel Z Public Rivne Regional channels, Ats, September 2023
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