TV viewing survey January 2021

Transcript

1. We know what Ukraine is watching TV viewing survey January 2021
2. SUMMARY • In January, the share of general viewing channels group decreased significantly (decrease in the total share of viewing by 2.23 percentage points to 57.75%). • The group of movie channels has sensationally increased in its’ share of viewing - the viewing share of the group has increased by 2.85%. up to 10.09% in January, which allowed it to take second place. • The viewing share of the entertainment channels group in the third place has slightly worsened (a decrease of 0.48 percentage points to 7.19%). • A group of children's channels, which share of viewing was 6.10%, is 0.07 percentage points higher than was in December, ranked fourth. • Fifth place is occupied by a group of the news channels, which viewing share has increased by 0.60 percentage points and received a figure of 4.88%. • Compared to the previous month, the viewing share of the documentary channels group has slightly decreased (the share of viewing decreased by 0.19 percentage points to 4.32%), which ranks sixth. The group of sports channels lost the most among all the groups in January, which moved it to seventh place (a decrease of 2.19% to 3.97%). In eighth place was a group of TV series channels with a total viewing share of 1.63% (an increase of 0.07 percentage points). • The group of music channels (the share of viewing has increased by 0.05 percentage points in January) holds the ninth with a rate of 1.46%.
3. TV channel groups by genre 59,98 7,24 7,67 6,04 4,28 4,51 6,17 1,56 1,41 0,43 0,73 57,75 10,09 7,19 6,1 4,88 4,32 3,97 1,63 1,46 0,46 0,81 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Children's News Documentary Sports TV series Music Regional Other TV channel groups by genre , Shr % December January
4. Channels of general viewing, January 2021 • In January, the top three channels look like this: Channel ‘Ukraina’ won first place for the first time in a long time, while 1 + 1 channel dropped from first to second place, ICTV meanwhile, on the contrary, climbed up to third place, displacing STB by the fourth. In January, the viewing share of Channel ‘Ukraina’ was 11.10% (an increase of 1.58 percentage points), and 1 + 1 channel - 10.84% (a decrease of 0.25 percentage points). ‘Ukraina’ generated 632.3 thousand contacts, and "Pluses" made this figure to 740.6 thousand. • In third place was ICTV channel with a share of 8.26% (a decrease of 1.06 percentage points and 672.9 thousand contacts). • In January, STB channel fell the most - 2.92 percentage points by, shifting to the fourth place with a rate of 7.54% (760.1 thousand contacts were generated). • Novy Channel is in fifth place, losing 0.43 percentage points in January. (the viewing share of 6.93%, the number of contacts with the channel numbered 644.4 thousand), and Inter channel remains on the sixth with a rate of 5.56% (the viewing share increased by 0.32 percentage points, generating 580.2 thousand contacts). In total, the group of general viewing channels gained 6.09 million contacts with IPTV / OTT households in January.
5. Channels of general viewing, Shr%, January 2021 11,1 10,84 8,26 7,54 6,93 5,39 3,71 2,12 0,82 0,7 0,2 0,12 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 Channel 'Ukraine' 1+1 ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 channel Apostrof TV Televsesvit DobroTV Channels of general viewing, Shr%, January 2021
6. Channels of general viewing, average time spent, January 2021 01:19:51 01:14:25 01:05:33 01:05:52 01:04:17 00:54:51 00:50:18 00:33:43 00:32:25 00:21:26 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Channel… 1+1 ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Channels of general viewing, Ats, January 2021
7. Channels of general viewing, coverage, January 2021 632 332 740 621 672 857 760 117 644 410 584 925 526 814 479 742 276 343 355 290 97 170 154 934 129 846 35 920 0 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 Channel 'Ukraine' 1+1 ICTV STB Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 channel Apostrof TV Televsesvit DobroTV Channels of general viewing, Cov# (A-approximation), January 2021
8. General viewing channels, weekdays • On weekdays, 1 + 1 continued to lead in December • Channel ‘Ukraine’ on the second place • ICTV moved to the third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends, Channel ‘Ukraine’ has gained its leadership • 1+1 ranks the second place. • The third place belongs to ICTV channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, January 2021 • In January, the viewing share of the first five channels of the movie group have increased dramatically. The leading position continues to be held by TV 1000 East (the viewing share of 2.12%, growth by 0.56 percentage points). In total, more than 356.2 thousand unique households connected to IPTV / OTT platforms watched TV 1000 East within a month throughout Ukraine with an average viewing rate of 40.8 minutes. • VIP Megahit HD East channel with a rate of 1.39% (an increase of 0.83 percentage points, the number of contacts - 155.8 thousand) took second place in the group. • The third place in the group is held by TV Action 1000 East channel (share of viewing is 1.35%, growth by 0.38 percentage points), which was watched by 329.5 thousand households. • In fourth place is ViP Comedy channel (the viewing share of 1.20%, an increase of 0.52 percentage points, the number of contacts with channel - 229.7 thousand). • VIP Premiere HD channel (viewing share increased by 0.60 percentage points to 1.05%) took fifth place - in January, the channel reached 157.5 thousand households. In total, the group of movie channels gained 3.31 million contacts with IPTV / OTT households in January.
11. Movie channels, Shr%, January 2021 2,12 1,39 1,35 1,2 1,05 0,51 0,41 0,36 0,33 0,26 0,22 0,17 0,15 0,13 0,11 0,1 0,1 0,08 0,06 0,01 0, 0, 0, 0, 0, 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 TV1000 East VIP M egahit HD TV1000 Action East ViP Com edy VIP Prem iere HD Ентер-film Epic Drama TV1000 W orld Kino CINE+ HD CINE+HIT Sony Sci-Fi CINE+ LEGEND AM C FILM BOX Star Cinema CINE+ MIX ZeeTV Bollywood HD FILM BOX… Param ount channel KBS W orld TV Kinokomedia Boevik Ukraine. Drama Nashe Kino Movie channels, Shr%, January 2021
12. Movie channels, average time spent, January 2021 00:40:50 00:43:25 00:37:21 00:33:12 00:32:38 00:25:12 00:35:18 00:15:49 00:15:23 00:17:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East VIP M egahit HD TV1000 Action… ViP Com edy VIP Prem iere HD Ентер-film Epic Drama TV1000 W orld… CINE+ HD CINE+HIT Movie channels, Ats, January 2021
13. Entertainment channels, January 2021 • In January, the group's leader, TET channel, almost did not change its share of viewing (a decrease in the share of viewing by 0.13 percentage points to 3.14%), generating 494.1 thousand contacts with IPTV / OTT households throughout Ukraine. The average viewing time of TET was 49.2 minutes. • NLO TV channel is in second place with a viewing rate of 1.38% (0.01 percentage points down). • The share of Mega channel in third place increased by 0.09 percentage points. up to 0.56%. NLO TV had 339.5 thousand contacts with viewers, Mega channel - 273.4 thousand. • In fourth place was OCE channel with a rate of 0.48% (an increase of 0.04 percentage points), and Sonce channel, located in fifth place (the share of viewing increased by 0.01 percentage points and it amounted to 0.39%) In general, the group of entertainment channels gained 2.6 million contacts with IPTV / OTT households during the month.
14. Entertainment channels, Shr%, January 2021 3,14 1,38 0,56 0,48 0,39 0,36 0,23 0,18 0,16 0,13 0,13 0,03 0,01 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ NLO TV M ega OCE (QTV) Sonce Sony Turbo Indigo TV Fox Life Trofey K2 KVARTAL TV M ilady_Televis… Vintazh TV FAST&FUN… M yZen HD Ukraina. Show Fine Living Food Network Entertainment channels, Shr%, January 2021
15. Entertainment channels, average time spent, January 2021 00:49:13 00:37:49 00:23:57 00:31:35 00:38:54 00:29:24 00:38:52 00:15:20 00:10:25 00:17:06 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV M ega OCE (QTV) Sonce Sony Turbo Indigo TV Fox Life Trofey K2 Entertainment channels, Ats, January 2021
16. Children’s channels, January 2021 • The viewing share of Plus Plus channel decreased in January by 0.24 percentage points to the level of 1.81%, and the channel remains in first place, generating 221.6 thousand contacts. • Nickelodeon (up 0.08 percentage points to 1.10%) was second, and Cartoon Network (up 0.05 percentage points to 0.70%) was third. Nickelodeon has generated 93.8 thousand contacts, and Cartoon Network - 41.1 thousand. • The fourth place is occupied by Pixel channel, which share of viewing fell by 0.10 percentage points up to 0.69%, and the number of contacts amounted to 232.6 thousand. A total of 1.46 million contacts with households connected to the IPTV / OTT panel took place with children's channels in January.
17. Children’s channels, Shr%, January 2021 1,81 1,10 0,70 0,69 0,35 0,31 0,31 0,15 0,12 0,09 0,08 0,08 0,07 0,05 0,04 0,03 0,03 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nickelodeon Cartoon Network Pixel Nick Jr Cine+ Kids Detskiy mir / Teleklub Niki Kids Boomerang Malyatko TV BabyTV Niki Junior DuckTV #NASH KIDS ZOOM Duck TV Plus Gulli Girl English Club TV HD JIM JAM TIJI Children’s channels, Shr%, January 2021
18. Children’s channels, average time spent, January 2021 01:27:51 01:24:05 01:11:46 00:51:05 01:14:33 00:27:32 00:51:13 00:38:28 00:36:55 00:17:51 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nickelodeon Cartoon… Pixel Nick Jr Cine+ Kids Detskiy mir /… Niki Kids Boom erang M alyatko TV Children’s channels, Ats, January 2021
19. Sports channels, January 2021 • Football channels continue to lose audience in January. In the first place in the group is still the channel Football 2, reducing the viewing share by 0.50 percentage points up to 1.13%. • Football 1 ranks second with a viewing share of 1.04% (down 1.08 percentage points). Football 1 received 150.8 thousand contacts, 152.3 thousand households watched Football 2 channel. • Setanta Sports HD (viewing share 0.96% in January, an increase of 0.10 percentage points, the number of contacts the channel had - 226.9 thousand) occupies the third position. • The fourth place is occupied by Football 3 with a share of 0.24% and 99.3 thousand contacts. • XSPORT channel ranks fifth with a viewing share of 0.20% and 248.4 thousand contacts gained. In total, the group of sports channels has generated about 1.36 million contacts.
20. Sports channels, Shr%, January 2021 1,13 1,04 0,96 0,24 0,2 0,19 0,11 0,08 0,01 0,01 0,00 0,20 0,40 0,60 0,80 1,00 1,20 Football 1 Football 2 Setanta Sports HD Football 3 XSPORT Shakhtar TV FIGHTBOX HD Viasat Sport GAMETOON BOX Extreme Sports Sports channels, Shr %, January 2021
21. Sports channels, average time spent, January 2021 00:39:43 00:36:55 00:53:52 00:16:52 00:16:33 00:21:01 00:22:11 00:13:59 00:09:06 00:02:40 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 XSPORT Shakhtar TV FIGHTBOX HD Viasat Sport GAMETOON BOX Extreme Sports Sports channels, Ats, January 2021
22. Documentary channels, January 2021 • In the first place within a group continues to hold Viasat History, which viewing share increased by 0.27 percentage points. up to 0.82% (total number of contacts - 230.1 thousand), and Viasat Explore CEE- occupies the second position in the group with a rate of 0.63% (an increase of 0.19 percentage points). The number of contacts with IPTV / OTT households channel had across Ukraine amounted to 171.7 thousand. • Nat Geo Wild took the third place with a viewing share of 0.59% (an increase of 0.18 percentage points). • NATIONAL GEOGRAPHIC (0.55% viewing share, 0.04 percentage points increased) is in fourth place, and Viasat Nature CEE channel is in fifth place with 0.54% of the percentage (plus 0.17 percentage points). The average viewing time of the TV channel-leaders of the group, was in January: Viasat History - 40.5 minutes, Viasat Explore CEE - 36.3 minutes, Nat Geo Wild - 33.3 minutes. Overall the group of documentary channels has generated 2.52 million contacts with IPTV / OTT households in January.
23. Documentary channels, Shr %, January 2021 0,82 0,63 0,59 0,55 0,55 0,32 0,16 0,13 0,10 0,09 0,07 0,06 0,06 0,06 0,05 0,04 0,03 0,02 0,01 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History Viasat Explore CEE Nat Geo Wild NATIONAL GEOGRAPHIC Viasat Nature CEE History Trofey EPOQUE Fauna Dacha Nauka Terra SEA TV 1 AUTO Da Vinci Learning Kultura DOCUBOX HD EKO TV 36,6 HD Nautical Channel HD Russian Travel Guide TV NavigatorTV Museum ID Xtra HD Life H2 EcoSystem Discovery Science Discovery HD Showcase DTX Documentary channels, Shr %, January 2021
24. Documentary channels, average time spent, January 2021 00:41:43 00:28:58 00:40:48 00:32:46 00:33:10 00:47:26 00:27:53 00:30:19 00:18:31 00:11:51 00:14:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE Nat Geo Wild NATIONAL GEOGRAPHIC Viasat Nature CEE History Trofey EPOQUE Fauna Dacha Nauka Documentary channels, Ats, January 2021
25. News channels, Janaury 2021 • The first place among the news channels is held by ‘Ukraina 24’ channel, which viewing share in January increased by 0.64 percentage points up to 1.91% (the channel has received 290.8 thousand contacts and an average viewing time of 36.8 minutes). • The viewing share of Channel 112, which was in second place, increased by 0.03 percentage points up to 0.61%. The channel received 170.9 thousand unique contacts in January and an average viewing time of 33.3 minutes. • PRYAMYI showed a viewing share of 0.57%, which is 0.01 percentage points below its result in December, and ranks third with 160 thousand contacts. The average viewing time was 40.3 minutes. • Fourth place took NEWS ONE - according to the results of January, its share was 0.42%, the number of contacts with the channel - 109.4 thousand. • On the fifth place was Espresso TV (the share of viewing increased by 0.03 percentage points to the level of 0,35%), which generated 187.3 thousand contacts. The total number of IPTV / OTT household contacts with the news channels throughout Ukraine amounted to 1.93 million in January.
26. News channels, Shr%, January 2021 1,91 0,61 0,57 0,42 0,35 0,29 0,27 0,15 0,09 0,06 0,04 0,03 0,02 0,02 0,02 0,02 0,02 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraina 24 Channel 112 PRYAM YI NEW S ONE Espresso TV Channel 24 NASH ZIK Unian TV Obozrevatel TV 4 Channel Euronews 8 Channel CHP Info Kyiv.Live PravdaTUT Pershiy Diloviy Hrom adske TV News channels, Shr%, January 2021
27. News channels, average time spent, January 2021 00:36:50 00:33:17 00:40:15 00:34:34 00:20:06 00:23:13 00:27:17 00:28:56 00:13:13 00:10:01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraina 24 Channel 112 PRYAMYI NEWS ONE Espresso TV Channel 24 NASH ZIK Unian TV Obozrevatel TV News channels, Ats, January 2021
28. TV series channels, Shr %, January 2021 • The group of TV series channels in December was headed by FOX channel, which increased its viewing share by 0.06 percentage points up to 0.35% and generated 109.3 thousand contacts with IPTV/OTT households. • The second place is taken by BIGUDI channel, which share of viewing sank by 0.03 percentage points up to 0.34%. • The third place is taken by Paramount Comedy channel with a viewing share of 0.30%. The group of channels demonstrating the TV series has gained 834.7 thousand contacts with IPTV/OTT households throughout Ukraine. 0,35 0,34 0,28 0,26 0,17 0,12 0,1 0, 0, 0, 0,00 0,35 0,70 Bigudi FOX Param ount Com edy Sony… FILM UADRAMA Bolt Dorama Spike Amediateka3 Amediateka2 TV series channels, Shr %, January 2021
29. TV series channels, average time spent, January 2021 00:47:58 00:22:23 00:25:29 00:27:44 00:17:24 00:21:36 00:26:07 00:26:22 00:53:38 00:10:06 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Bigudi FOX Param ount Com edy Sony Entertainment Television FILM UADRAMA Bolt Dorama Spike Amediateka3 Amediateka2 TV series channels, Ats, January 2021
30. Music channels, Shr%, January 2021 • M1 takes the first place - its share of viewing decreased to 0.46%, on the second - M2 (the share of viewing remained at 0.24%). • EU MUSIC is in third place with a viewing share of 0.23%. In total, the group of music channels has received 1.42 million contacts in January. 0,46 0,24 0,23 0,16 0,16 0,05 0,03 0,03 0,03 0,02 0,00 0,15 0,30 0,45 0,60 M1 M2 EU MUSIC MUSIC… 4ever… OTV MTV Hits VH1 Classic MTV Rocks MTV… Music channels, Shr%, January 2021
31. Music channels, average time spent, January 2021 00:43:13 00:29:45 00:26:48 00:21:50 00:30:00 00:11:54 00:12:06 00:08:53 00:09:49 00:09:47 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 EU M USIC M USIC BOX UA 4ever music OTV M TV Hits VH1 Classic M TV Rocks M TV Dance Music channels, Ats, January 2021
32. Regional channels, January 2021 • In January, Channel Z remains in first place among regional channels with a viewing rate of 0.126%. • In second place is Channel 34 with a rate of 0.090%. Donbass channel, received a viewing share of 0.063%, ranks third, and Channel 4, which share of viewing amounted to 0.039%, in fourth place respectively. • The next channel, Kiev, has an indicator within 0.025% of the viewing share. In January, a group of regional channels has received 882.3 thousand contacts with households.
33. Regional channels, Shr %, January 2021 0,126 0,090 0,063 0,039 0,025 0,020 0,016 0,015 0,014 0,013 0,011 0,006 0,004 0,003 0,003 0,002 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,000 0,000 0,000 0,000 0,000 0,000 -0,020 0,020 0,060 0,100 0,140 0,180 Channel Z 34 Channel Donbass 4 Channel KIEV UA:Kiev UA:Crimea PravdaTUT ATR Chernoorskaya TRK Perviy Kievsky UA:Donbass MostVideo ETNO CHANNEL HD Pershiy Zahidniy Kherson Plus Yuzhnaya Volna HD ALEX Horizon TV PravdaTUT Kiev Reporter TV-5 TRK Galicia Chernivtsi NTA (2 channel) Chernivetskiy Promin UA:Mikolaiv UA:Odesa UA:Podillya UA:Poltava UA:RIVNE Regional channels, Shr %, January 2021
34. Regional channels, average time spent, January 2021 00:18:45 00:08:42 00:05:55 00:05:55 00:04:54 00:05:29 00:03:15 00:04:44 00:04:06 00:05:56 00:06:30 00:10:46 00:07:34 00:05:58 00:04:25 00:03:06 00:04:15 00:04:06 00:03:53 00:05:11 00:02:49 00:03:55 00:01:49 00:00:00 00:03:48 00:00:00 00:15:56 00:00:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Channel Z 34 Channel Donbass 4 Channel KIEV UA:Kiev UA:Crim ea PravdaTUT ATR Chernoorskaya TRK Perviy Kievsky UA:Donbass M ostVideo ETNO CHANNEL HD Pershiy Zahidniy Kherson Plus Yuzhnaya Volna HD ALEX Horizon TV PravdaTUT Kiev Reporter TV-5 TRK Galicia Chernivtsi NTA (2 channel) Chernivetskiy Prom in UA:M ikolaiv UA:Odesa UA:Podillya UA:Poltava UA:RIVNE Regional channels, Ats, January 2021
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