TV viewing survey June 2021

Transcript

1. We know what Ukraine is watching TV viewing survey June 2021
2. SUMMARY • In June, the viewing share of the general viewing channels group has decreased significantly (a decrease in the overall viewing by 5.13 percentage points to 53.8%). • The viewing share of the sports channels group has increased more (an increase of 8.15 p.p. to 13.29%), which raised the group immediately from fifth to second place. • The group of movie channels took the third place - the share of the group's viewing has decreased by 0.62 p.p. down to 8.87% in June. • The group of entertainment channels has lost 0.74 pp in June. and ranks fourth with 5.61%. • The group of children's channels, which share of viewing was 5.49%, that is 0.51 pp. lower than in May, is in fifth place. • The group of news channels ranks sixth (viewing share 4.56%), and in seventh - the group of documentary channels (the viewing share 4.13%) - in both groups the indicator also decreased. • The eighth place is held by the group of TV series channels with a total viewing share of 1.84% (a decrease of 0.19 p.p.). • The group of music channels (the share of viewing lost 0.12 pp in June) holds the ninth place with an indicator of 1.58%.
3. TV channel groups by genre 58,96 5,14 9,49 6,35 6,01 5,07 4,42 2,03 1,71 0,35 0,49 53,83 13,29 8,87 5,61 5,49 4,56 4,13 1,84 1,58 0,32 0,47 0,00 15,00 30,00 45,00 60,00 General viewing Sports Movie Entertainment Children's News Documentary TV series Music Regional Other TV channel groups by genre , Shr % May June
4. Channels of general viewing, June 2021 • In June, Channel Ukraine won the leading position mainly due to the broadcasts of the European Football Championship (the viewing share 12.9%, an increase of 3.61 pp). • 1 + 1 had 11.21% of viewing share in June (an increase of 1.10 pp), and ICTV - 7.96% (the lose of 1.04 pp). Channel Ukraine has generated 1,350 000 contacts, while for 1 + 1 this figure was 828 900. • The third place was taken by ICTV with a viewing share of 7.96% (a decrease by 0.49 pp and 760 200 contacts were generated). • STB has lost 3.62 p.p. in June. and is in fourth place with an indicator of 7.58% (742 600 contacts generated). • Novy Channel ranks fifth, losing 1.34 p.p. in June. (the share of viewing is 5.42%, the number of contacts with the channel is 708 500), while Inter remains in sixth with 4.79% (the share of viewing decreased by 0.34 p.p., 628 100 contacts were generated). In general, the group of general viewing channels has gained 6,770 000 contacts with IPTV / OTT households in June
5. Channels of general viewing, Shr%, June 2021 12,96 9,55 7,96 7,58 5,42 4,79 2,83 1,68 0,73 0,16 0,12 0,03 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 Channel… 1+1 ICTV STB Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Shr%, June 2021
6. Channels of general viewing, average time spent, June 2021 01:03:56 01:10:21 01:05:52 01:14:16 00:54:45 00:53:13 00:41:23 00:32:57 00:33:22 00:13:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Channel "Ukraine" 1+1 ICTV STB Novy Channel Inter 2+2 NTN K1 5 Channel Channels of general viewing, Ats, June 2021
7. Channels of general viewing, coverage, June 2021 1 354 385 828 987 760 219 742 610 708 512 628 099 559 983 449 764 249 455 199 800 123 942 39 373 72 593 54 217 156 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 Channel "Ukraine" 1+1 ICTV STB Novy Channel Inter 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), June 2021
8. General viewing channels, weekdays • On weekdays in June, Channel Ukraine came out on top. • 1 + 1 is in second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Channel Ukraine continued to hold the lead. • 1 + 1 was able to take the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, June 2021 • The leading position continues to be held by TV 1000 Action East (the share of viewing is 1.58%, remained unchanged). In total, more than 446 900 unique households connected to IPTV/OTT platforms watched TV 1000 Action East during a month throughout Ukraine with an average viewing time of 36.8 minutes. • TV 1000 East with an indicator of 1.49% (a decrease of 0.10 p.p., the number of contacts – 358 500) took the second place in the group. • The third place in the group is held by ViP Comedy (the share of viewing is 0.95%, a decrease of 0.06 pp), which was viewed by 264 900 households. • The fourth place is taken by VIP Megahit HD (the viewing share is 0.81%, a decrease of 0.18 p.p., the number of contacts with the channel is 140 100). • VIP Premiere HD (the share of viewing decreased by 0.05 p.p. to 0.55%) took the fifth place - the channel reached 130 300 households in June. The group of movie channels took 3,830 000 contacts with IPTV / OTT households in June.
11. Movie channels, Shr%, June 2021 1,57 1,49 0,95 0,81 0,55 0,53 0,35 0,29 0,26 0,26 0,19 0,18 0,17 0,16 0,13 0,12 0,12 0,11 0,1 0,09 0,08 0,08 0,07 0,06 0,04 0,00 0,35 0,70 1,05 1,40 1,75 TV1000 Action East TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Ентер-фільм TV1000 W orld Kino Epic Drama CINE+ HD M uzhskoe kino Kinokomediya Kinomix Nashe Novoe Kino Hollywood HD AM C CINE+ LEGEND Kino Uzhas ZeeTV FILM BOX CINE+ MIX CINE+HIT Sony Sci-Fi Star Cinema Bollywood HD Param ount channel Movie channels, Shr%, June 2021
12. Movie channels, average time spent, June 2021 00:36:45 00:35:02 00:27:50 00:35:50 00:26:20 00:25:24 00:14:58 00:35:13 00:15:23 00:48:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Ентер-фільм TV1000 W orld… Epic Drama CINE+ HD M uzhskoe kino Movie channels, Ats, June 2021
13. Entertainment channels, June 2021 • In June, the leader of the group, TET, has received a lower viewing share (a decrease by 0.34 p.p. to 2.32%), generating 509 300 contacts with IPTV/OTT households throughout Ukraine. The average TET viewing time was 43.7 minutes. • NLO TV is in second place with a viewing share of 1.12% (a decrease of 0.09 p.p.). • The share of Mega in third place sank by 0.03 p.p. down to 0.48%. NLO TV had 341 500 contacts with TV viewers, Mega – 251 100. • OCE TV took the fourth place with an indicator of 0.43% (unchanged), and Indigo TV took the fifth place. (the share decreased by 0.04 pp in June and amounted to 0.31%) In total, the group of entertainment channels had 2,580 000 contacts with IPTV/OTT households within a month.
14. Entertainment channels, Shr%, June 2021 2,32 1,12 0,48 0,43 0,31 0,24 0,15 0,15 0,12 0,11 0,06 0,05 0,03 0,03 0,01 0, 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV M ega OCE (QTV) Indigo TV Sonce Trofey Fox Life Sony Turbo KVARTAL TV Rybalka TV TLC M ilady_Televis… Food Network Vintazh TV FAST&FUN… Gagsnetwork M yZen HD Entertainment channels, Shr%, June 2021
15. Entertainment channels, average time spent, June 2021 00:39:34 00:38:45 00:23:40 00:30:29 00:43:52 00:33:28 00:11:49 00:21:35 01:00:46 00:23:55 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV M ega OCE (QTV) Indigo TV Sonce Trofey Fox Life Sony Turbo KVARTAL TV Entertainment channels, Ats, June 2021
16. Children’s channels, June 2021 • The viewing share of Plus Plus channel has dropped by 0.31 percentage points in June to the level of 1.41%, and the channel remains in first place, generating 205 400 contacts. • Nickelodeon (down 0.02 p.p. to 0.88%) came in second, while Cartoon Network (down 0.04 p.p. to 0.72%) came in third, respectively. Nickelodeon generated 95 200 contacts, and Cartoon Network – 51 900. • The fourth place is taken by Pixel, which viewing share lost 0.10 pp. and decreased to 0.53%, and the number of contacts was 223 600. Generally, the children's channels group took 1,730 000 contacts with households connected to the IPTV/OTT panel during June.
17. Children’s channels, Shr%, June 2021 1,41 0,88 0,72 0,53 0,53 0,32 0,19 0,17 0,13 0,10 0,08 0,08 0,07 0,04 0,04 0,04 0,03 0,03 0,03 0,02 0,00 0,75 1,50 PLUS PLUS Nickelodeon Cartoon Network Nick Jr Pixel Detskiy Mir / Teleklub Boomerang Niki Kids Malyatko TV Niki Junior Cine+ Kids BabyTV DuckTV ZOOM MultStream Gulli Girl TIJI Duck TV Plus Nicktoons V gostyah u skazki Children’s channels, Shr%, June 2021
18. Children’s channels, average time spent, June 2021 01:18:26 01:20:47 01:02:22 01:34:43 00:45:00 00:54:59 00:40:38 00:27:28 00:24:15 00:34:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nickelodeon Cartoon Network Nick Jr Pixel Detskiy M ir /… Boom erang Niki Kids M alyatko TV Niki Junior Children’s channels, Ats, June 2021
19. Sports channels, June 2021 • Football 1 remains in first place within the group, increasing its viewing share by 6.55 p.p. up to 8.37% (the channel showed almost all matches of the European Football Championship and the football analytics). • Football 2 ranks second with a viewing share of 1.75% (an increase of 0.19 p.p.). Football 1 received 464 900 contacts, and Football 2 was watched by 364 400 households. • FIGHTBOX HD (the share of viewing is 1.20% in June, an increase of 1.00 p.p., the number of contacts with the channel – 798 700) takes the third position. • The fourth place is held by Football 3 with a viewing share of 0.95% and 329 700 contacts. • Setanta Sports HD ranks fifth with a 0.28% viewing share and 342 400 contacts. In total, the group of sports channels generated about 3,440 000 contacts.
20. Sports channels, Shr%, June 2021 8,55 1,77 1,2 0,95 0,28 0,17 0,08 0,08 0,07 0,05 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 8,00 9,00 Football 1 Football 2 FIGHTBOX HD Football 3 Setanta Sports HD XSPORT Setanta Sports Plus Eurosport 1 Shakhtar TV Viasat Sport Sports channels, Shr %, June 2021
21. Sports channels, average time spent, June 2021 01:14:39 00:31:39 00:58:16 00:24:39 00:22:50 00:14:08 00:14:19 00:21:44 00:09:23 00:09:02 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 FIGHTBOX HD Football 3 Setanta Sports HD XSPORT Setanta Sports Plus Eurosport 1 Shakhtar TV Viasat Sport Sports channels, Ats, June 2021
22. Documentary channels, June 2021 • The first place in the group continues to be held by Viasat History, which share of viewing has decreased by 0.06 p.p. up to 0.67% (the total number of contacts with the channel is 220 600), and NATIONAL GEOGRAPHIC occupies the second position in the group with an indicator of 0.48% (a decrease of 0.05 percentage points). The number of contacts of the channel had with IPTV / OTT households throughout Ukraine amounted to 157 400. • Viasat Explore CEE took the third place with a viewing share of 0.41% (a decrease of 0.04 percentage points). • Viasat Nature CEE channel (0.41% viewing share, down 0.04 p.p.) is in fourth place, while Nat Geo Wild is in fifth with 0.40% (unchanged). The average viewing time of the TV channels-leaders of the group, was in June: Viasat History - 42 minutes, NATIONAL GEOGRAPHIC - 30.1 minutes, Viasat Explore CEE - 32.15 minutes. In total, the group of documentary channels has generated 3,250 000 contacts with IPTV/OTT households in June.
23. Documentary channels, Shr %, June 2021 0,67 0,48 0,41 0,40 0,40 0,32 0,21 0,18 0,15 0,09 0,08 0,08 0,07 0,07 0,06 0,06 0,05 0,05 0,04 0,04 0,04 0,04 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Fauna Da Vinci Learning Dacha Animal Planet Rybalka TV Nauka 1 AUTO H2 Kultura Travel Channel HD Terra Travel&Adventure SEA TV Kus Kus EKO TV DOCUBOX HD 36,6 HD HD Life Russian Travel Guide TV Nautical Channel HD Documentary channels, Shr %, June 2021
24. Documentary channels, average time spent, June 2021 00:42:01 00:30:05 00:32:09 00:28:08 00:32:28 00:47:37 00:39:59 00:37:56 00:11:49 00:13:18 00:13:27 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Fauna Documentary channels, Ats, June 2021
25. News channels, June 2021 • The first place among the news channels is held by Ukraine 24, which share of viewing lost 0.13 percentage points in June and fell to 1.87% (the channel received 505 400 contacts and the average viewing time of 31.2 minutes). • The viewing share of NASH, which ranked second, decreased by 0.07 p.p. down to 0.89%. The channel received 177 400 unique contacts in June and the average viewing time of 55 minutes. • PRYAMYI showed a viewing share of 0.64% (down 0.06 p.p.), and ranks third with 201 000 contacts. The average viewing time was 40.9 minutes. • The fourth place is taken by Channel 24 - the share of viewing has decreased by 0.07 p.p. down to 0.44%, the number of contacts the channel had -50 500. • In fifth place is Espresso TV (the share of viewing decreased by 0.09 pp to the level of 0.37%), which generated 216 300 contacts. The total number of contacts with IPTV / OTT households the news channels had throughout Ukraine in June was 1,960 000.
26. News channels, Shr%, June 2021 1,87 0,89 0,64 0,44 0,37 0,1 0,08 0,05 0,03 0,03 0,03 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews CHP Info 8 Channel PravdaTUT Pershiy Diloviy Kyiv.Live NEW S ONE Hrom adske TV Zoryaniy D1 Pershyi Kozackiy News channels, Shr%, June 2021
27. News channels, average time spent, June 2021 00:31:13 00:55:04 00:40:53 00:27:59 00:21:09 00:13:58 00:10:16 00:16:49 00:07:49 00:06:41 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews CHP Info 8 Channel News channels, Ats, June 2021
28. TV series channels, Shr %, June 2021 • The group of TV series channels continues to be led by BIGUDI in June, which reduced its share of viewing by 0.12 percentage points down to 0.63% and generated 121 300 contacts with IPTV/OTT households. • The second place is taken by Paramount Comedy, which viewing share has decreased by 0.02 p.p. down to 0.30%. • The third place is occupied by FOX channel with a viewing share of 0.25%. The group of TV series channels has gained 1,050 000 contacts with IPTV / OTT households throughout Ukraine. 0,63 0,3 0,25 0,15 0,15 0,11 0,11 0,09 0,04 0,02 0,00 0,35 0,70 Bigudi Param ount Com edy FOX Star Family Kinoseriya Bolt Sony… Dorama FILM UADRAMA FlixSnip TV series channels, Shr %, June 2021
29. TV series channels, average time spent, June 2021 01:00:47 00:28:39 00:22:42 00:23:57 00:37:52 00:21:32 00:26:00 00:24:36 00:18:52 00:09:18 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 Bigudi Param ount Com edy FOX Star Family Kinoseriya Bolt Sony Entertainment Television Dorama FILM UADRAMA FlixSnip TV series channels, Ats, June 2021
30. Music channels, Shr%, June 2021 • M1 ranks first - its share of viewing fell to 0.44%, followed by EU MUSIC (its share has decreased by 0.01 p.p. to 0.26%). • MUSIC BOX UA is in third place with a viewing share of 0.26%. In total, the group of music channels has received 1,700 000 contacts in June. 0,44 0,26 0,26 0,22 0,15 0,08 0,07 0,02 0,02 0,02 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC MUSIC… M2 4ever… OTV InRating MEGOGO… MTV Hits MTV… Music channels, Shr%, June 2021
31. Music channels, average time spent, June 2021 00:37:16 00:29:21 00:28:17 00:27:08 00:27:20 00:14:17 00:12:08 00:05:27 00:26:47 00:23:27 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M USIC BOX UA M 2 4ever music OTV InRating M EGOGO LIVE M TV Hits M TV Dance Music channels, Ats, June 2021
32. Regional channels, June 2021 • In June, NASH continued to hold the first place among regional channels with a viewing share of 0.042%. • Channel 4 is in second place with an indicator of 0.037%. • Channel Kiev received a viewing share of 0.033%, takes the third place, and ATR, which viewing share was 0.025%, is in fourth place. • Next behind to them - UA:CRIMEA has an indicator within 0.023% of the viewing share. In June, the group of regional channels has received 1,510 000 contacts with households.
33. Regional channels, Shr %, June 2021 0,024 0,009 0,005 0,004 0,004 0,021 0,013 0,004 0,009 0,004 0,003 0,004 0,004 0,003 0,005 0,004 0,005 0,003 0,003 0,003 0,004 0,004 0,004 0,003 0,004 0,007 0,002 0,003 0,002 0,002 0,004 -0,010 0,010 0,030 0,050 Nash Channel 4 Channel Kiev ATR UA:CRIMEA Horizont TV Donbass UA:Kiev 34 Channel Perviy Kievskiy Chernomorskaya TRK MostVideo Pershyi Zahidniy UA:Donbas PravdaTUT Kiev NTA (2 channel) UA:Zakarpattya UA:Bukovina UA:Dnipro ETNO CHANNEL HD PravdaTUT Lviv TRK Galicia Pershyi Kabelniy RAI Avers (Lutsk) UA:Kharkiv Yuzhnaya Volna HD TV-5 (Zaporizhya) UA:Zhytomyr Amediateka1 UA:RIVNE Regional channels, Shr %, June 2021
34. Regional channels, average time spent, June 2021 00:14:01 00:07:49 00:26:28 00:06:02 00:06:31 00:28:33 00:05:32 00:06:12 00:21:24 00:15:02 00:03:47 00:06:46 00:05:11 00:06:08 00:07:07 00:08:57 00:04:34 00:07:17 00:04:32 00:04:21 00:04:52 00:04:21 00:04:20 00:04:22 00:03:26 00:02:56 00:07:35 00:05:42 00:03:06 00:04:56 00:02:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 4 Channel Kiev Nash Channel ATR UA:CRIM EA Horizont TV UA:Kiev Perviy Kievskiy Donbass 34 Channel Chernom orskaya TRK Pershyi Zahidniy M ostVideo UA:Donbass PravdaTUT Kiev NTA (2 channel) UA:Dnipro PravdaTUT Lviv UA:Bukovina UA:Zakarpattya Yuzhnaya Volna HD ETNO CHANNEL HD RAI TRK Galicia Avers (Lutsk) Am ediateka1 UA:Odessa UA:Vinitsya Pershiy Kabelniy UA:Poltava UA:Zhitom yr Regional channels, Ats, June 2021
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