SokoText Wayra

Transcript

1. SOKOTEXT F R E S H A F F O R D A B L E R E L I A B L E
2. Prices determine food choices P R O B L E M
3. Unstable Income = Poor Nutritional Choices or Skipped Meals 60% INCOME ON FOOD 7% INCOME ON FOOD
4. T R E N D S 60% URBAN POPULATION LIVING IN INFORMAL SETTLEMENTS 83% MOBILE SUBSCRIPTION GROWTH RATE IN AFRICA MISSING LINK BETWEEN FARMERS & SLUMS
5. = Kiosk Owners Gatekeepers of Food Security O P P O R T U N I T Y
6. SOKOTEXT We make food cheaper for people living in the slums by using mobile phones to group demand and unlock wholesale prices.
7. Step 1 Kiosk owners pre-order using mobile phones
8. Step 2 SokoText aggregates orders and manages distribution through wholesale outlets located on the edges of slums
9. Step 3 SokoText purchases in bulk from farmer co-operatives
10. Step 4 SokoText Ladies pick up orders from our nearest wholesale outlet
11. Step 5 SokoText Ladies pass 20% savings on to end consumers
12. P R I M A R Y R E V E N U E S T R E A M MARGINS ON SALES
13. P R I M A R Y R E V E N U E S T R E A M 30% OVERALL PRICE REDUCTION ON PRODUCE > MARGINS ON SALES
14. P R I M A R Y R E V E N U E S T R E A M 30% OVERALL PRICE REDUCTION ON PRODUCE > 20% COST SAVINGS FOR CONSUMERS MARGINS ON SALES
15. P R I M A R Y R E V E N U E S T R E A M 30% OVERALL PRICE REDUCTION ON PRODUCE > 20% COST SAVINGS FOR CONSUMERS 10% SOKOTEXT COSTS & PROFITS MARGINS ON SALES
16. S E C O N D A R Y R E V E N U E S T R E A M S + MARGINS ON SALES + SMS EDUCATION & TARGETED ADVERTS MONETIZING DATA
17. B I G I M P A C T
18. B I G I M P A C T 1 OUTLET
19. B I G I M P A C T 1 OUTLET 150 KIOSKS
20. B I G I M P A C T 1 OUTLET 150 KIOSKS 15 HOUSEHOLD CONSUMERS PER KIOSK 75 CONSUMERS PER KIOSK
21. B I G I M P A C T 1 OUTLET 150 KIOSKS 11,250 People Reached 15 HOUSEHOLD CONSUMERS PER KIOSK 75 CONSUMERS PER KIOSK
22. H O U S E H O L D I M P A C T 20% SAVINGS ON FRESH PRODUCE ADDITIONAL NUTRITIOUS MEAL PER DAY > MORE VARIETY & QUALITY LOCALLY RELEVANT NUTRITIONAL EDUCATION (SMS) + 1
23. P R O G R E S S S O F A R 1 OUTLET 27 SOKOTEXT LADIES 2000+ SLUM DWELLERS
24. C R I T I C A L M A S S S T R A T E G Y
25. C R I T I C A L M A S S S T R A T E G Y
26. NOV ’13 - JAN ’13 M A T H A R E V A L L E Y 5m 10m 15m 20m 25m JAN ’14 - JAN ’15 JAN ’15 -5m 3 OUTLETS 33,750 PEOPLE REACHED PROFIT PEOPLE REACHED RAISED!
27. NOV ’13 - JAN ’13 M A T H A R E V A L L E Y 5m 10m 15m 20m 25m JAN ’14 - JAN ’15 JAN ’15 -5m 3 OUTLETS 33,750 PEOPLE REACHED PROFIT PEOPLE REACHED $10,000 FFF ROUND RAISED!
28. NOV ’13 - JAN ’13 N A I R O B I 5m 10m 15m 20m 25m JAN ’14 - JAN ’15 JAN 15 -5m $10,000 FFF ROUND 18 OUTLETS 202,500 PEOPLE REACHED PROFIT PEOPLE REACHED
29. NOV ’13 - JAN ’13 N A I R O B I 5m 10m 15m 20m 25m JAN ’14 - JAN ’15 JAN 15 -5m $10,000 FFF ROUND 18 OUTLETS 202,500 PEOPLE REACHED PROFIT PEOPLE REACHED $250,000 SEED ROUND
30. NOV ’13 - JAN ’14 K E N Y A , U G A N D A , T A N Z A N I A 5m 10m 15m 20m 25m JAN ’14 - JUN ’15 JAN ’15 -5m $10,000 FFF ROUND $250,000 SEED ROUND 198 OUTLETS 2,227,500 PEOPLE REACHED PROFIT PEOPLE REACHED
31. NOV ’13 - JAN ’14 K E N Y A , U G A N D A , T A N Z A N I A 5m 10m 15m 20m 25m JAN ’14 - JUN ’15 JAN ’15 -5m $10,000 FFF ROUND $250,000 SEED ROUND 198 OUTLETS 2,227,500 PEOPLE REACHED PROFIT PEOPLE REACHED $700,000 SERIES A
32. P R O G R E S S S O F A R O U R A D V I S O R S O U R P A R T N E R S SUPPLY BUSINESS TRAINING LOCAL KNOWLEDGE Charles Kane Director One Laptop Per Child Jawahar Kanjilal Global Head Nokia Life Tools Ken Banks Founder Frontline SMS Victoria Clause Manager GSMA Kenya Javin Ochieng Project Consultant UNESCO MOBILE PAYMENTS MOBILE PLATFORM DESIGN & MARKETING
33. E X P E R I E N C E , I N T E G R I T Y, E X P E R T I S E Jonah Brotman SERIAL SOCIAL ENTREPRENEUR Carolina Medina FOOD SECURITY EXPERT Suraj Gudka SOCIAL BUSINESS ACCOUNTANT Sofia Zabolotskih FULL STACK MARKETER Verena Liedgens NON-PROFIT CONSULTANT Founding Team
34. E X P E R I E N C E , I N T E G R I T Y, E X P E R T I S E Isaac OUTLET MANAGER Liz SALES AND MARKETING Javin Ochieng LOCAL PARTNERSHIPS Sofia SALES AND MARKETING Lee Mungai LOCAL TECHNOLOGY LEAD Local Team
35. W H A T T H E W O R L D I S S A Y I N G “SokoText’s market based solution is perfectly tailored to the urban context, something sorely lacking in recent international development initiatives.” Alexandra Crosskey Food Security Expert, Save the Children & FAO “SokoText is an innovative solution for emerging markets that combines impact and profit in the right way. Harnessing SMS to increase food security is the simple solution that the world needs.” Jawahar Kanjilal Global Head, Nokia Life Tools “SokoText represents a fantastic low-tech approach that could really scale for decreasing the inefficiencies in the urban and agricultural markets.” Erik Hersman Co-Founder, Ushahidi S O K O T E X T . C O M l @ S O K O T E X T
36. SOKOTEXT W H Y PAY M O R E W H E N Y O U C A N
37. S O K O T E X T S Y S T E M CONSUMER SLUM ENTREPRENEUR SOKOTEXT OUTLET CO-OPERATIVE FARMER > > > > > PRE-ORDER PRODUCE AGGREGATES ORDERS DELIVER TO OUTLET
38. T E C H N O L O G Y SMS OR USSD BASED PLATFORM For our Kiosk customers Place order through the system NATIVE ANDROID OR WEB APP For our outlets Manage orders and collect data ADMIN PANEL For HQ Organise distribution and analyse data ADVERTISING & EDUCATION APP For end-consumers Find nearest SokoText kiosk and receive special offers & nutritional information
39. 1. SENDS 2. RECEIVES 3. SENDS 4. RECEIVES