some notes Chat with speakers, attendees, anyone!! Think of one or two things you would like to bring back to your organization/ your work Take it easy and have fun! My tips to enjoy Spectrum Tokyo Festival
planneÉ % People think UIUX = visual desig % There was no know-ho" % No one understood UX % Have to explain myself for everythinA % I felt frustrated and not understooÉ % My expectation for UIUX quality was much higher than the company standard The situation was.... I felt....
is better than nothin6 0 Was able to show that we could gain insight and see blind spots when people outside of the development team try our product Learn the product from different aspects 0 Understand ways of thinking from biz side or dev side 0 Questioned a lot on vendor design 0 Discussed with biz users what the better solution should by 0 Got to know many people and many people knew me Be actively involved with discussions
H No clear role and responsibility for designerC H There is no proper flow for UX structureC H Design/Development process was inefficient. I was being recognized and wanted H People trusted me with my work and my involvement. H I started to be seen as a voice of an expert. Some people recognized some value for UX H Some small decisions were made from UX point of viewC H Some people understood UIUX is not graphic design.
can end up doing too much or too little W Too much: overworkeR W Too little: no impact It might be different depending on the organizations, teams or projects Don’ts is as important as Dos
later# ( I was not in the position of attending many decision making meetings and I needed someone to help me express what I want to say# ( It is something easy for my manager to pass on and present in other occasions. Why presentation slides?
for better understanding our user behavior E There was a demand for better quality (better coding, better design...etc) Web funnel conversion rate was decreasing E The amount of UIUX work is not a one person job. Development accelerated
trust me with it D I have been working with this team for a few years already, so easier to push for UX initiatives and proposals UX is inconsistent and insuffient D The development flow was still low quality and inefficient D UX was nice to have D Little budget and time were given to UX work Got budget for designer headcounts D Finally I am not the only designer!!
help us to discover ourselves, understand each others and decide goals and be motivated. i Assessing Self Strengths and Weaknese i Creating Team Mission StatemenS i Setting Team Vision and Valuee i Deciding Next Year’s Goals
Task updatA Q Announcement, discussion, or review Regular and adhoc retro Q Know what we did well, didn’t do wel Q Brainstorm how to improve Project/Initiative Ownership Q Each project has a design lead, designer and a supporte Q So we are clear with our roles and can take days off without jeopardize project schedule
dev team u Purpose: To gain more UX knowledge and to work with UX team more effectivelyG u Tailored and Japanese workshop for biz teaX u Tailored and English workshop for dev teaX u Share anything UI/UX related (UI consistency, how to use Figma, UX research, accessibility...etc.)
Designer is the bridge between dev and biT E Better relationship = better collaborations8 E Many of our dev are not base in Japan so having online social events help them to feel as part of the team.
were able to convince a small project to do a user test during inception phase (before the developmentA V We did the best we could with limited time and no budgeH V We tested the planned flow and proposed flow from designer@ V As a result, we were able to show the positive feedback on proposed flow and convinced the product leader to change the requirement
result often 6 Introduced other user research method@ 6 People would have better understanding on when and how to do it 6 Showed other projects/teams that we can have a more customer-centric approach with our product Conduct workshops on user research 6 Applied to different awards in the compant 6 Published internal newsletter articles PR to the whole company
lead and I had a conversation on how to start DS3 5 We decided to build the MVP along with other project3 5 The point was to start componentizing elements3 5 We only built what the application needs3 5 We were not aiming for the best DS but we just wanted to get it started.
We were able to get support from Dev Lead and Biz Product Leader9 G Onboard with the goal and vision 9 G Get dev/biz to agree with adapting DS process into project 9 G Help us to negotiate resource on building DSc G Help promo the workshops and sharing sessions.
UX team T   How to prioritize product and responsibility5 T How to help members to grow and build the career path5 T How to implement UX strategies that align with the company's goals and vision T How to combine the DS and have better consistency across products5 T How can I better contribute my skills for my product5 T How to continue to raise the UX maturity of the organization. Continuous challenges
at a time..... 5 Build a strong UX tea) 5 Establish UX Cultur0 5 Build customer-centric product Three Focuses 5 Make yourself visibl0 5 Establish clear role and responsibilitie 5 Find your supporters and vocalize your need & visio 5 Seize every opportunit 5 Celebrate the small win Small step tips