Product Redesign | Ole Smokey

Transcript

1. Packaging Redesign: Ole Smoky Moonshine Target Audience: 21-28, feminine people who enjoy the occult/ cottagecore, but still want heavy drinks- but don’t want branding that is super “hard” Opportunity? There really isn’t a lot of branding towards 21-28 year old women in terms of hard liquor. Product: Moderately priced cooler drinks with moonshine. Competitors: Other moonshine brands and cheap mixer drinks (buzzballs, seagrams, beers, etc). Need to make it more fun than those brands, but still affordable. Creative Considerations: Directly: In East TN w/ other old smokey products. Indirectly: stores like ALDI, liquor stores. Will need to stand out from competition. What’s the vibe? Fun, rooted in southern culture with nature. Playing up on the occult vibes. So escentially, a call back to history in moonshine and Appalachia with the environment, and modern “cottagecore” vibes. Slightly vintage feel. Strengths: Kept containers unique, almost collectible glass jars/bottles, something that could be used as decoration after use. CREATIVE BRIEF
2. What I wish I could Have added + The Labels These are things I wanted to add, but couldn’t due to the limitation of mock ups. As for labels/flavors, I tried to thing of different full moon names- blue moon and strawberry moon were the only two that didn’t sound really really weird. Still tried to keep the celestial theme though!!
3. the Sketches