Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Infographics Made Easy

chrislema
September 12, 2012

Infographics Made Easy

chrislema

September 12, 2012
Tweet

More Decks by chrislema

Other Decks in Design

Transcript

  1. MADE EASY
    Infographics
    Chris Lema

    View full-size slide

  2. The Power of
    STORY

    View full-size slide

  3. Since we were kids!
    We’ve been telling stories

    View full-size slide

  4. You’re Yoda
    In terms of the story…

    View full-size slide

  5. I said it first….she said it louder
    Nancy Duarte
    http://www.ted.com/talks/
    nancy_duarte_the_secret_structure_of_great_talks.html

    View full-size slide

  6. The Power of
    Infographics

    View full-size slide

  7. When you saw this…
    Remember the Matrix?

    View full-size slide

  8. saw her?
    How many of you

    View full-size slide

  9. AN INFOGRAPHIC
    IS A VISUAL
    DEPICTION OF
    DATA, DESIGNED
    TO TELL A STORY
    THAT IS MORE
    LIKELY TO BE READ
    & REMEMBERED
    My Definition

    View full-size slide

  10. Visuals are processed 60,000x
    faster than anything else in our
    brain.
    50% of our brain is “wired”
    for visuals.
    An infographic is 30x more likely
    to be read than a text-based article.
    By the Numbers
    60
    k
    50
    30

    View full-size slide

  11. How to Assemble
    A Visual Story

    View full-size slide

  12. What point are you trying to make?

    View full-size slide

  13. Find the research to back you up!

    View full-size slide

  14. Sketch out your concept!

    View full-size slide

  15. Where to find
    The Data

    View full-size slide

  16. DataMarket.com NumberOf.net
    Census.gov /publicdata/

    View full-size slide

  17. SOURCE
    Go to the

    View full-size slide

  18. An Example
    Making the
    Case for
    WordPress

    View full-size slide

  19. WORDPRESS
    Everybody is using

    View full-size slide

  20. COMPETITION
    It’s killing the

    View full-size slide

  21. PLUGINS
    There are lots of

    View full-size slide

  22. Already Made
    Thankfully, the case was
    http://yoast.com/wordpress-stats/

    View full-size slide

  23. You don’t need to be a designer
    Infographic
    Tools

    View full-size slide

  24. Now it’s time for a
    DEMO

    View full-size slide

  25. How to Find Me
    http://chrislema.com
    Twitter: @chrislema
    Facebook: /chrislema
    LinkedIn: /in/mrchrislema
    CHRIS LEMA

    View full-size slide