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Infographics Made Easy
chrislema
September 12, 2012
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Infographics Made Easy
chrislema
September 12, 2012
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Transcript
MADE EASY Infographics Chris Lema
The Power of STORY
Since we were kids! We’ve been telling stories
None
You’re Yoda In terms of the story…
I said it first….she said it louder Nancy Duarte http://www.ted.com/talks/
nancy_duarte_the_secret_structure_of_great_talks.html
The Power of Infographics
When you saw this… Remember the Matrix?
saw her? How many of you
AN INFOGRAPHIC IS A VISUAL DEPICTION OF DATA, DESIGNED TO
TELL A STORY THAT IS MORE LIKELY TO BE READ & REMEMBERED My Definition
Visuals are processed 60,000x faster than anything else in our
brain. 50% of our brain is “wired” for visuals. An infographic is 30x more likely to be read than a text-based article. By the Numbers 60 k 50 30
How to Assemble A Visual Story
What point are you trying to make?
Find the research to back you up!
Sketch out your concept!
Where to find The Data
DataMarket.com NumberOf.net Census.gov /publicdata/
SOURCE Go to the
An Example Making the Case for WordPress
WORDPRESS Everybody is using
COMPETITION It’s killing the
PLUGINS There are lots of
Already Made Thankfully, the case was http://yoast.com/wordpress-stats/
You don’t need to be a designer Infographic Tools
None
None
None
None
Now it’s time for a DEMO
How to Find Me http://chrislema.com Twitter: @chrislema Facebook: /chrislema LinkedIn:
/in/mrchrislema CHRIS LEMA