JC Penney 03-14-2013

Transcript

1. Tigerspike introduction Tim Sparks Cameron Franks Will Brown March 2013
2. Introduction to Tigerspike Agenda Introductions JC Penney Overview Tigerspike Overview Case Studies Next Steps 2  
3. Consumer Enterprise Mobile Website Smartphone + Tablet Apps Line Busting - Mobile POS? Training + Onboarding? Real-Time Inventory Check? Employee Dashboard? Visual Merchandising? Guided Selling? Hold for Pickup @ Other Store? Corporate Communications? CRM? Inventory Auditing? Executive Dashboards? Retail Assortment Planning? SKU Analysis Polling? Logistics Planning? Introduction to Tigerspike JC Penney Overview 3  
4. Search M- commerce Point of Sale Location Tigerspike identifies where in the consumer journey personal media can be used to drive returns! SPARK / NEED FEEDBACK & ADVOCATE DECIDE & TRANSACT INCREASE BASKET SIZE! DRIVE FREQUENCY! BUILD ! LOYALTY! RESEARCH & ENQUIRE DELIVER! CONVENIENCE! Social Personal - isation Cross Platform Loyalty 4  
5. Introduction to Tigerspike The ecosystem is changing at lightning speed 5  
6. Introduction to Tigerspike 10 years at the forefront of mobile technology Over the past 10 years we have become recognised as the world's leading Personal Media Company by our competitors, partners and clients • Founded in 2003, with global reach across Asia, Europe & America • Secure profitable business that has secured funding for our Innovation Lab and Phoenix platform (in 2011 Aegis invested $11m for a minority stake)
 • Ranked in the Deloitte Technology Fast 50 for 6 years running (2007 to 2012) and named in the Forbes top 100 most interesting technology companies to watch in 2012
 • We have a very international, diverse and fun working environment – this gives us our unique culture across our 200 strong team 
 NEW YORK   LONDON   DUBAI   SINGAPORE   SYDNEY   MELBOURNE   SAN FRANCISCO   6  
7. Introduction to Tigerspike Our “difference” is now baked into our DNA Creative Strategic User Experience & Platform Technology AGENCIES
 TECH COMPANIES Technical (e.g. Ogilvy, Saatchi) (e.g. Accenture, Sapient) 7  
8. Consulting UI & UX Design Multi-platform Development Licensing & Support Introduction to Tigerspike The services and technology in demand from our clients * sample of clients   8  
9. Home appliances Car audio & visual Smartphones Game consoles Connected TVs Interactive surfaces Tablets Laptops E-book readers Personal Media encompasses everything from mobile phones to tablets, portable and home gaming consoles to eBook readers. Through a mix of messaging, mobile sites and apps, it allows us to communicate to consumers like never before – personally. Introduction to Tigerspike Enabling access to all Personal Media platforms 9  
10. Introduction to Tigerspike Consumer & Enterprise applications Consumer – Economist iPad & Android apps 
 Enterprise – ICSA’s BoardPad2 iPad app Use technology to engage your customers directly anytime, anywhere, on any device and build more rewarding relationships with your brand. Connect your staff with workplace tools that feel amazing to use, create workflow efficiencies and deliver significant cost savings to your business or organisation. 10  
11. Introduction to Tigerspike Tigerspike revolutionises the consumer experience 11  
12. Introduction to Tigerspike Tigerspike transforms businesses 12  
13. Introduction to Tigerspike Delivery: Kallide + Cornerstone Kallide
 User Experience Methodology   Cornerstone
 Development Methodology   Deliver Create Innovate +   13  
14. 1 3 4 5 Introduction to Tigerspike Understanding business objectives and surfacing requirements Stakeholder Workshops 2 14  
15. Customer Engagement Introduction to Tigerspike User pathways and contextual research 1 User goals and desires 2 3 4 5 15  
16. Introduction to Tigerspike" User experience mapping © 2012 Tigerspike. Confidential. Last Update: 21 / 12 / 2012 Page: 3 of 3 Tigerspike London Level G, 1 & 3, 18 Buckingham Gate, London SW1E 6LB, United Kingdom l +44 20 7148 6600 l london@tigerspike.com l www.tigerspike.com Jimmy, 25, Nurse Neutral "I like to know at what time my bus will departure this morning from my stop. Has the bus already passed by? How long until the next one?" "How many travel credits do I have left on my Key card? Do I need to top up? " "Is there going to be any delays on the train this morning? Where do I put my ticket?" "At what time will I get out of work this evening? Is there anything cool going on in Exeter or back home?" "Time to get some work done. Can't check my phone during working hours, will have a quick look over lunch break " "I like to know what's going on before I arrive to the train station. If there's gonna be significant delays? Should I stay for dinner here instead of waiting around at the station?" "I might be running out of credit, the desktop site looks too small to go through the process online. Wish I could stop on my mobile!" "Wish it didn't take 48 hours for top ups to go live! " Device Task Mood 6am Checking for real time bus departure times 9:30pm 9:30am 7am 7:48am 09:04am 1pm 7pm 7:21pm 20:44pm 20:50pm Browsing online while on the train commute for fun things to do after work, replying to emails, looking up Facebook Checking for real time train departure times Waiting at the bus stop Work Lunch break Positive Negative Location Time "I just moved to Plymouth and commute daily to Exeter to go to my new job" I've started working as a nurse at RD&E Hospital in Exeter, a city almost 1 and a half hours from where I live. I have different work shifts and my schedule varies quite a lot. Everyday I need to take a combination of local buses and regional trains to get to work. Goals: - Plan my journeys on the go - Book and pay my travel passes in a simple way, whenever I want - Store my different passes in one common place on my device - Access timetables - Access real time information on travel disruptions Technical knowledge Social media activity Use mobile devices Not really A lot Not really A lot Not really A lot Work Replying to SMS & emails, looking up Facebook Waiting at the bus stop Checking departure info for tomorrow 1 User goals and desires 2 3 4 5 16  
17. Introduction to Tigerspike From concepts to final designs 1 2 Context Ideation and Prototyping to Wireframes and Designs 3 4 5 17  
18. 1 2 5 4 Introduction to Tigerspike Developing and testing your software project Test Driven Development 3 Func0onal   Tests   Unit  Tests   Automated   Tes0ng   Coding   Standards   Proprietary   Code  Libraries   Con0nuous   Integra0on   Source  Control   Cloud  Based   Infrastructure   Security  &   Disaster   Recovery   18  
19. Introduction to Tigerspike Roadmap and delivery plan 2 3 1 Phased delivery approach Release 3 Release 2 Release 1 5 4 19  
20. Woolworths have successfully rolled out a successful personal media roadmap in several stages – a launch early and iterate approach “The proof is in the pudding, with over three million iPhone and Android customers downloading the Woolworths App in just under two months. We have also received an overwhelming amount of feedback from customers; people love the Woolworths App – the smart shopping list.” Has Fakira Woolworths Innovation Program Manager iOS Development •  Shopping List •  Products Catalogue •  Store Navigation Android Development Scan and shop at the station M Commerce Phase 1 Phase 2 Phase 3 Phase 4 Mobile in the workplace Introduction to Tigerspike Proven phased development approach 2 3 1 Phased delivery approach 5 4 Phase 3 20  
21. Retail Case Studies Sears / Kmart Key Challenge •  Taking a user centric approach while meeting business goals of accelerating M commerce revenue and influencing in store decisions Features •  Created Mobile Personas to identify point of pain to be solved with Apps •  Ran competitive Analysis to identify Best Practice Transformational benefit •  Driving consumer uptake and satisfaction of Apps by defining real utility and clearer user buying journey Mobile Strategy, Personas and Competitive Analysis 21  
22. Retail Case Studies Sears / Kmart Key Challenge •  Taking a user centric approach while meeting business goals of accelerating M commerce revenue and influencing in store decisions Features •  Developed concepts for collections, catalogues and lists for different users •  Created Designs for all mobile platforms Transformational benefit •  Driving consumer uptake and satisfaction of Apps by defining real utility and clearer user buying journey Redesign Sears and Kmart Mobile Apps 22  
23. Retail Case Studies Westfield Key Challenge •  Drive in-store visits and online sales Features •  Style ID guide for usres •  Product galleries to purchase items within the app •  Videos to showcase fashions •  Body shape calculator to allow users to find the style that suits them •  Store locator to find Westfield outlet nearby Transformational benefit •  Increased engagement with customers, resulting in significant footfall increases Positioning the worlds largest retail property group as a digital leader. 23  
24. Enterprise Case Studies 20th Century Fox - Insight Key Challenge •  Assimilation of disparate data analytics systems to provide an intuitive platform for Executive Team decision making and planning Features •  Full Year view access to upcoming release and analytics data •  Contextualized data to facilitate informed decision making •  Offline Access with managed app-level security features Transformational benefit •  Optimized tablet interaction to allow for informed business planning 24  
25. Healthcare Case Studies Kaiser Permanente – Retail Kiosk Key Challenge •  Drive awareness of Kaiser Permanente plans and service into new segments with retail kiosk approach Features •  Information via email to “read later” •  Kaiser Permanente Location Finder •  Personalized Quotes •  Localized Wellness Content •  Content to promote healthy living Transformational benefit •  Optimized tablet interaction to hook potential new members into the benefits of Kaiser Permanente healthcare coverage Utilizing Personal Media to help educate and expose Kaiser Permanente’s services to potential members. 25  
26. Client selection Cameron Franks, SVP, GM ! cameron.franks@tigerspike.com | +1 925 487 3583 Tim Sparks, Director San Francisco! tim.sparks@tigerspike.com | +1 408 821 0575 EMEA
 Level G, 1 & 3" 18 Buckingham Gate" London SW1E 6LB" +44 20 7148 6600" emea@tigerspike.com New York
 133 W 19th Street 7th Floor" New York NY 10011 United States" +1 646 330 4636" americas@tigerspike.com San Francisco
 875 Howard Street 6th Floor" San Francisco CA 94103 United States" +1 415 562 4001 americas@tigerspike.com Asia Pacific
 Level 1" 28 Richards Avenue, Surry Hills " Sydney NSW 2010" +61 2 9361 5132" asia-pacific@tigerspike.com Introduction to Tigerspike Contact 26  
27. Introduction to Tigerspike What the market is saying about Tigerspike “We operate a support desk across 5 time zones and 24 hours a day – this is now vital as many of our software products ad solution are business critical” Jamie Shields, Support and QA Director “Being a global team of 200 dedicated and specialized employees is important to our customers – it means we can scale as their demands grow” Cameron Franks, GM San Francisco Tigerspike are one of the most exciting and innovative companies Apple are working with globally. We are hearing good things everywhere. Pascal Cagni, EMEA Chief of Apple “ ” Tigerspike are an incredibly dedicated team – always there when we needed them and always willing to experiment and innovate to deliver our vision. Oscar Grut Managing Director, Digital Editions The Economist “ ” ” 27