Unify cord

At UnifyCord.com, it’s all about bringing nature-inspired pictures into your life, from amazing wall hangings to funky plant hangers and stylish macrame accessories, we’ve got things for everyone.

Transcript

1. Contact us: 080 6156 1999 Time: Mon – Sat (9:00 – 18:00) ccmanager@myntra.com
2. About Us  Owner- Flipkart  Founders- Mukesh Bhansal, Vineet Saxsena, Ashutosh Luwania  CEO- Ananth Naryanan  Started- February 2007  Headquarters- Bangalore  Type of site- Ecommerce(Online shopping)  Top brands- apparel, accessories, cosmetics and footwear from over 500 leading Indian and international brands. Prominent brands include Adidas, Nike, Puma, Catwalk, Inc 5, United Colors of Benetton, FCUK, Timberland, Avirate, FabIndia and Biba to name a few.  Services- a dedicated customer connect team is on standby to answer your queries 24x7, 100% authentic products, cash on delivery and 30 day return policy Offerings.  Portfolio- the Bengaluru-based e-commerce platform houses over 6000 fashion and lifestyle brands such as H&M, Levis, Tommy
3. Founder’s Mukesh Bhansal Vineet Saxsena Ashutosh Luwania
4. Journey In October 2007, Myntra received its initial funding from Erasmic Venture Fund (now known as Accel Partners), Sasha Mirchandani from Mumbai Angels and a few other investors. In November 2008, they touched 1000 daily visitors mark. In November 2009, touched 4000 daily visitors mark and were awarded “ Pride of India 2009 2010” In 2012 February Myntra was shipping 10,000 Vision- To become India’s Largest online lifestyle products retailer.
5. Mission Vision Use technology to democratize fashion & lifestyle and help people look good To make the world a more stylish, colorful and happier place Mission and vision
6. Products  Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Reebok, Puma, Adidas, Lee, Converse, Lotto, FIFA, John Miller, Indigo Nation etc.  To offer a wide range of current season merchandise from these brands Myntra currently offers products from more than 200Indian and international brands. These include shoes for running tennis, football, basketball and fitness, along with casual footwear from world-renowned industry leaders.  There are also casual and dressy footwear for women from Catwalk, Carlton London and Red Tape to name a few.
7. Supply chain management Customer orders from website and make payment shipping packaging Order processing Customer Firm
8. If the customer is not satisfied with the product Out a return/exchange request with a valid reason Pack your product for pick up Your product will be exchanged or returned as per your request
9. Strengths • Serving markets through internet requires less infrastructure setup. • Fast delivery at low cost from dedicated warehouses. • Having a sound infrastructure funded by venture capitalists which is sufficient to reach out any part of the country. • Dedicated client services through back end services by deploying 24 hrs call centre. • Offer a lesser price from the close competitor offering similar services. Weakness • Not much penetration of internet in the country. • Sports not taken much seriously in India. • Customers always like to get a feel of the product before buying. • Has to win the faith of the customers first regarding the delivery of the product Opportunities • Untapped marketing platform. • Growth in interest of Indians towards fashion and lifestyle. • Dealings directly with suppliers which gives good margins • in the country. Threats • Increased Competition • Government Regulations. • Technology Breakdown, Hacking. • Relationship with 3rd party logistics company
10. Marketing strategies  SEARCH ENGINE OPTIMIZATION (SEO) STRATEGY=Myntra employs SEO strategies to ensure its website ranks high in search results for relevant keywords  CONTENT MARKETING STRATEGY=Myntra maintains an active blog covering a wide array of fashion-related topics.  SOCIAL MEDIA STRATEGY= Involve maintaining an active presence on all major platforms, including Facebook, Twitter, and Instagram.  PAID ADVERTISING STRATEGY=Myntra utilizes paid advertising to promote its website and products.  EMAIL MARKETING STRATEGY =Myntra uses email marketing to stay connected with its customers and announce new sales and discounts.  AFFILIATE MARKETING STRATEGY =Myntra leverages affiliate marketing to promote its website and products.
11. Top 7 Competitors in December 2023 • ajio.com with 49.8M visits, 82 authority score, 66.4% bounce rate • meesho.co with 50.95M visits, 75 authority score, 64.0% bounce rate • tatacliq.co with 7.99M visits, 67 authority score, 79.06% bounce rate • etsy.com with 651.42M visits, 100 authority score, 44.85% bounce rate • with 14.11M visits, 76 authority score, 65.46% bounce rate • , with 353.03M visits, 97 authority score, 67.98% bounce rate with 11.53M visits, 71 authority score, 78.56% bounce rate