game which puts you in the position of an intern doctor. You will make decisions about patient care, hear their stories and difficulties. You will learn about them as individuals, their specific situations. What you learn will influence your choices and decisions. Being an intern is intense and you will need to withstand the pressure. Can you handle the stress?
mobile and PC, focusing on thought provoking stories. Who are we? We are a small group that has a variety of perspectives that help create a well-rounded experience. We work together to bring amazing stories to our customers.
DeLuca as Head of Design and Graphics, and Arizona Robbins as our Lead Storywriter for On Call. Andrew has previously designed many Escape Room levels and has 10 years of experience in programming. His involvement in this project is extremely exciting. Arizona wrote for the Emergency Room series, a medical game released years ago, she was also a nurse in her early life.
by a small group of people with different perspectives and backgrounds, we strive to create a game that is thought provoking. On Call will lead you through a few days of being an intern doctor. Stress management will be important as you work to care for your patients. Releasing in 2024, my role is to bring this game to market as the Marketing Manager.
are that we offer thought provoking storylines in the medical game niche, which has very few offerings, so we could potentially take a large share of the market. Our main weaknesses are that our marketing resources are inadequate. We lack the funds to make a successful push to market. We also need to finish the game development, which means financially securing developers for the last quarter of work. We have the opportunity to help others learn the perspective of medical professionals and we hope to bring people together to discuss their personal stories in order to help them cope. Our major threat right now is that larger indie developers with more resources could develop games that are more in depth, with longer storylines and more mechanics.
which is important to our overall success; purchases, which helps us understand if our product is priced competitively enough; upgrades, so we can make sure that our addons are also competitively priced; social followers, keeping track of this important metric helps us use new avenues to push the game into market; Discord members, this will help us see the health of our community and engage with them directly; DAU & MAU, tracking our daily active users and monthly active users allows us to understand our retention.
boost visibility, gain a wider audience and promote our game in a fun way that people can connect with. We will also be using UGC Ads to market the game. We will be able to gather game footage from our influencers, ambassadors and affiliates during their promotional periods, that footage will be used to create ads to further push our game into market after the initial launch.
a sneak peek of the game prior to launch. Those in attendance will have the chance to play the game, as well. In addition to the event, we will also be holding a social contest. The contest will be fun and exciting, and the winner will receive a once in a lifetime prize.
a sneak peek of the game prior to launch. The convention begins on Thursday, March 21st and ends on Sunday, March 24th. It will be held in Boston, Massachusetts and over 100,000 people are expected to be in attendance. With exhibitors, panels, tournaments, meetups, tabletop gaming and much more available, this event will prove to be an exciting and fun filled experience. A name will be randomly drawn to win this fun filled gamers experience. To enter, one needs to do the following steps: Follow @OnCallGame on X, follow @RealDoctorMike on X, and follow @CookieSwirlC on X. Once steps have been completed, they will receive a confirmation DM from @OnCallGame. The winner will be chosen on February 4th of 2024.
will receive a once in a lifetime prize. A 3-day visit to the game studio, with all expenses paid, including round trip airfare and hotel accommodations. The winner will also receive $1,000 spending cash, a tour of the studio and a meetup with the team behind the game. While at the studio, the winner will also partake in facial scans and voiceover work so their likeness will appear as a new character in the game.
the event package. To enter, one must follow @OnCallGame on X, follow @RealDoctorMike on X, follow @CookieSwirlC on X, and tag 2 friends on X to help spread the word about the game. Once all steps are complete, the entrant will receive a confirmation in their DM’s. The winner will be chosen on July 24th of 2024.
Brewsterisalive and GrayStillPlays. They are all fans of niche games, including the medical genre. WhackyCast boasts 1.25 million subscribers on YouTube and will add a fun element to our game launch.He has a somewhat low engagement rate, only 0.76% but his lightheartedness will be a very positive element. Brewsterisalive is a TikTok rising star, with over 730K followers. His engagement rate is fantastic, coming in at 9.27%. He mainly focuses on technology and pc gaming, however he does enjoy mobile gaming. GrayStillPlays boasts 7.66 million subscribers and is also a fan of niche games. He has played a few medical ones, and his involvement will widen our audience. He also has an impressive engagement rate of 2.91%.
Mike, Wildcat and CookieSwirlC. Doctor Mike is a well-known YouTuber who boasts 12 million subscribers. He is charitable and involved in the medical community. He also has a very high engagement rate with his 12 million subscribers, his rate being 6.50%. Wildcat is the second ambassador, he is a YouTuber and social media star. He currently has over 8 million subscribers on YouTube, with an engagement rate of 2.01%. He also has a strong presence on TikTok, with an engagement rate of 11.05%. He plays many new games, including niche games. His coverage of indie games has helped propel them into a massive audience. CookieSwirlC is also very well known and enjoys niche games, currently having 21.2 million subscribers. While she gets amazing numbers in the views, her engagement rate is fairly low, only getting 0.08% with her 21 million subscribers.
to those with 50- 2000 Followers combined, will be level 1, which will earn them Early Access and a personal link for 5% off future games and addons. Fellow, available to those with 2000-15,000 Followers OR a Level 1 with 20 sales may advance, this will be a level 2 affiliate, which will earn them Early Access and a personal link for 10% off future games and addons, and a referral link for 5% commission on each sale. Attending, available to those with more than 15,000 Followers OR to a Level 2 with 50 or more sales, will be our top-level affiliate, which will earn them Early Access, a personal link for 15% off future game and addons, a referral link for 10% commission on each sale and a custom character introduced in game.
this… following the Launch Day livestreams by Ambassadors, then the Influencer livestreams the next day, the Affiliate livestreams will begin at their discretion. We will have a collection of UGC from the Launch Day streams, which will be used to create the first round of ads. Those ads will begin rolling out immediately across various social media, including X, TikTok and Facebook. UGC will be collected consistently, and new ads will be created every 2-3 days for fresh content. This will continue for 4 weeks at which time the campaign will be reviewed for effectiveness and any changes will be made. This cycle will continue for 3 months.
can see how we’ve chosen to disperse a $30,000 marketing investment. This budget plan could result in an estimated $83,600 return on investment (ROI). The remaining $5,600 of the initial $30,000 will be directed toward labor costs.
the gaming landscape and how the medical niche fits in. The average age of a gamer today is 32, which is within the target audience for On Call. 212 million Americans play video games. In a recent survey, conducted by 2023 Essential Facts About the US Video Game Industry, they found that 90% of gamers say video games relieve stress and provide mental stimulation. They also found that 70% of gamers say games could be used for medical treatment and agree there are benefits in addressing mental health and isolation. Most medical games focus on surgery, such as Surgeon Simulator, or on bacteria, such as Microbe Invader. There is a need for a medical game that focuses on the stress of being a doctor and the stories from patients that impact care and treatment.
July 10th will be two Ambassador livestreams to promote the game. Livestreams will run in 2-hour timeslots, toward evening when our target audience is most likely to be available to watch the streams. Streams will run consecutively. July 11th, the day after launch, our Influencers will hold their livestreams in 2-hour slots toward the evening. July 12th, our UGC Ads will begin running after collecting footage from the previous livestreams. Ads will continue to be created and run for 2 months before we revisit our market strategy effectiveness.
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