140518_CMClub-中国故事

"如何遇見你App的那一億用戶"
http://cmclub.kktix.cc/events/6ace93a3
主题分享幻灯之一

Transcript

1. Designed in China The next big thing in mobile internet
2. Who am I: Arther Wu 16 yeas experience in internet security. Trend Micro R&D Core Tech Director. Cheetah Mobile Sr. Director.
3. What I have seen What I have learned The way we are heading to
4. Chapter 1: What I have seen
5. Similar Apps, but beyond your imagination Uber WhatsApp & LINE Umetrip diditaxi WeChat Airline apps
6. The uniqueness of Mobile Internet Less is More Free but Luxury Speed ! Everyone is VIP
7. Less is More 簡單 專注 極致
8. Simple & Focus
9. Free but Luxury 防盜功能 全功能 + 100% FREE! 需付費
10. Speed! 速度就是⼀一切! 2週⼀一個版本 Build, Measure, Learn Real Agile, Real Lean Startup
11. Everyone is VIP… truly VIP
12. Chapter 2: What I have learned
13. 100,000,000+ downloads
14. 0 to 100 km/h First 1M downloads 13 months 5 months 2.5 months 1 month
15. Lookout: 100M - 50M, rate: 4.5 AVG: 500M - 100M, rate: 4.4 Avast!: 100M - 50M, rate: 4.4 CM Security: 50M - 10M, rate: 4.7 TMMS: 5M - 1M, rate: 4.5
16. Targeted treatment apps 反宅急便詐騙 JP #1 tool U.S #1 new tool World first CryptoLocker solution
17. CleanMaster Facebook fans Started on Apr./2013 2,500,000 fans today! 1st post: 6 likes Now: 10K+ Likes
18. Chapter 3: The way we are heading to
20. Made in China Designed in China
21. “The world needs dreamers and the world needs doers But above all the world needs dreamers who do.” – Sarah Breathnach